BECH分类词汇.doc

1Advertising1 ad abbr. advertisement - advert abbr. 2 advertisement n. item of publicity for a product or service, in magazine, on TV etc 3 advertising agency n. company specialising in producing and placing advertisements for clients 4 AIDA abbr. Attention, Interest, Desire, Action - the objective of all advertisements 5 benefit n. advantage of a product or service, usually derived from its features 6 billboardUS n. signboard, usually outdoors, for advertising posters; hoardingUK 7 circulation n. average number of copies of a magazine sold in a particular period 8 classified ads n. small advertisements in magazine or newspaper categorised by subject9 commercial n. paid advertisement on radio or TV10 coupon n. part of a printed advertisement used for ordering goods, samples etc11 double-page spread n. advertisement printed across 2 pages in a magazine or newspaper 212 eye-catcherUS n. something that especially attracts one’s attention - eye-catching adj. 13 features n. special characteristics of a product, usually leading to certain benefits 14 hoardingUK n. signboard, usually outdoors, for advertising posters; billboardUS 15 poster n. large sheet of paper, usually illustrated,used as advertisement 16 prime time n. hours on radio what one is aiming at - target audience n. 20 U.S.P. abbr. Unique Selling Proposition; what makes a product different from others Banking1 balance n. the difference between credits and debits in an account 32 bank charges n. money paid to a bank for the bank’s services etc 3 branch n. local office or bureau of a bank 4 checkbookUS n. book containing detachable checks; chequebookUK 5 checkUS n. written order to a bank to pay the stated sum from one’s account; chequeUK 6 credit n. money in a bank a/c; sum added to a bank a/c; money lent by a bank - also v7 credit card n. (plastic) card from a bank authorising the purchasing of goods on credit 8 current account n. bank a/c from which money may be drawn at any time; checking accountUS9 debit n. a sum deducted from a bank account, as for a cheque - also v. 10 deposit account n. bank a/c on which interest is paid; savings accountUS 11 fill inUK v. to add written information to a document to make it complete; to fill outUS 12 interest n. money paid for the use of money lent - interest rate n. 13 loan n. money lent by a bank etc and that must be repaid with interest - also v. 414 overdraft n. deficit in a bank account caused by withdrawing more money than is paid in 15 pay in v. [paid, paid] to deposit or put money in to a bank account 16 payee n. person to whom money is paid 17 paying-in slip n. small document recording money that you pay in to a bank account18 standing order n. an instruction to a bank to make regular payments 19 statement n. a record of transactions in a bank account 20 withdraw v. [-drew, -drawn] to take money out of a bank account - withdrawal n. Company Structure1 Accounts Dept. n. department responsible for administering a company’s financial affairs 2 A.G.M.UK abbr. Annual General Meeting of a company’s shareholders3 board of directors n. a group of people chosen to establish policy for and direct or control a company 54 chairmanUK n. person who heads a Board of Directors; head of a company; chairperson 5 director n. a member of the board of directors6 executive officerUS n. person who manages the affairs of a corporation - chief executive officer n. 7 headquarters n. a company’s principal or main office or centre of control8 manager n. person responsible for day-to-day running of a dept; executive officerUS9 managing directorUK n. senior director after the chairman responsible for day-to-day direction 10 Marketing Dept. n. dept. responsible for putting goods on market, inc. packaging, advertising etc 11 organisation chart n. a table or plan showing a company’s structure graphically 12 Personnel Dept. n. department responsible for recruitment and welfare of staff or employees 13 presidentUS n. the highest executive officer of a company; head of a company 14 Production Dept. n. department responsible for physical creation of product 615 Purchasing Dept. n. department responsible for finding and buying everything needed by a company 16 R contract 2 appendix n. additional or supplementary material at end of contract, book etc 3 arbitration n. settlement of a dispute by a person chosen by both parties - to arbitrate v. 4 article n. a particular statement or stipulation in a contract etc; clause 75 clause n. a particular statement or stipulation in a contract etc; article 6 condition n. anything necessary before the performance of something else 7 force majeure n. superior, power; unforeseeable event excusing one party from fulfilling contract 8 fulfil v: to satisfy a condition; to complete the required task; to fulfillUS 9 herein adv: in here; in this (document etc) 10 hereinafter adv: in the following part (of this document etc) 11 hereto adv: to this (document etc) [eg: attached hereto] 12 heretofore adv: up until。