2017年上半年美国音乐流媒体报告.pdf

1MID-YEARREPORTNIELSEN MUSICU.S. 20172INTRODUCTIONWelcome to the Nielsen Music Mid-Year Report, which provides the definitive figures and charts for the music industry from the first six months of 2017. Many thanks for downloading.It’s been an action-packed start to the year, with records broken, chart history made and several categories growing quickly. Lady Gaga headlined the Super Bowl and saw a spike in sales, Drake shattered streaming records, and Future hit number one with two different albums in successive weeks.A significant streaming milestone was also reached in March, when weekly on-demand audio streaming surpassed seven billion. For the first six months of the year, there have been 184.3 billion on-demand audio streams - a 62% increase over the same period in 2016.The year to date has not been without sadness: we’ve bid farewell to some music greats including Chuck Berry, Chris Cornell and Gregg Allman.The connection these artists made with fans, however, lives on. In fact, across the industry, we’re seeing artists strengthening connections with fans, through innovative use of social, TV appearances and live performances. This is opening up major opportunities for brands to make connections, too.Nielsen Music prides itself in truly understanding music fans – what they’re listening to, how they’re behaving and how they’re changing – and we’d be delighted to hear from you as you’re shaping the future of the industry over the months ahead.“A SIGNIFICANT STREAMING MILESTONE WAS REACHED IN MARCH, WHEN WEEKLY ON-DEMAND AUDIO STREAMING SURPASSED SEVEN BILLION.”Erin Crawford SVP Nielsen Entertainment, General Manager Nielsen MusicCopyright © 2017 The Nielsen Company3CONTENTS2017 MID-YEAR HIGHLIGHTS Notable moments, record-breaking artists and albums from January to June.2017 MID-YEAR CHARTS Albums, Songs, Streams, Airplay, Video, On-Demand.484LADY GAGA WAS THE HEADLINE ACT AT FEBRUARY’S SUPER BOWL IN HOUSTON AND, LIKE MANY OF THE SUPERSTARS WHO HAVE PERFORMED DURING HALFTIME IN PREVIOUS YEARS, SHE ENJOYED A SIGNIFICANT UPLIFT IN SALES AS A RESULT – COMPARED TO THE PREVIOUS WEEK, SHE SAW INCREASES OF 844% IN ALBUMS WITH TEA AND SEA*, 210% OVERALL ON-DEMAND AUDIO STREAMS AND AN IMPRESSIVE 1,580% IN DIGITAL TRACK SALES. SALES OF HER OCTOBER 2016 ALBUM, JOANNE, GREW 814% IN ALBUMS WITH TEA AND SEA* IN THE WEEK AFTER THE GAME COMPARED TO THE PREVIOUS WEEK. THE HALFTIME SHOW AT SUPER BOWL LII, IN MINNEAPOLIS NEXT FEBRUARY, IS UNDERSTANDABLY ONE OF MUSIC’S MOST COVETED SLOTS. 1,580%WEEK-ON-WEEK UPLIFT IN LADY GAGA DIGITAL TRACK SALES AS A RESULT OF HER SUPER BOWL SHOW.* Track Equivalent Albums ratio of 10 tracks to 1 album and Streaming Equivalent Albums ratio of 1500 streams to 1 albumCopyright © 2017 The Nielsen Company5HIGHLIGHTSMID-YEAR 2017“DESPACITO”“Despacito,” by Luis Fonsi Page 4: AFP/Timothy A. Clary; Page 5, 7 (at the bottom): Supplied Images; Page 6: istock/ milindri; Page 6 (background): istock/Starcevic; Page 7: istock/ stevecoleimages; Page 9: istock/Kerkez1Ed SheeranShape Of You3,728,924,0002Bruno MarsThat’s What I Like2,747,264,0003Alessia CaraScars To Your Beautiful2,257,794,0004Maroon 5 Feat. Kendrick LamarDon’t Wanna Know2,058,306,0005RihannaLove On The Brain1,958,736,0006Zayn/Taylor SwiftI Don’t Wanna Live Forever (Fifty Shades Darker)1,917,921,0007The Weeknd Feat. Daft PunkI Feel It Coming1,800,617,0008Chainsmokers & ColdplaySomething Just Like This1,743,847,0009Chainsmokers Feat. HalseyCloser1,676,536,00010James ArthurSay You Won’t Let Go1,554,187,000ArtistRankTitleAudienceTOP 10 RADIO SONGS BASED ON AUDIENCE。