城市形象与旅游营销中英文对照外文翻译文献精品.docx

城市形象与旅游营销中英文对照外文翻译文献 文献信息 文献标题：City image towards tourist attraction (case in Solo, Central Java) examining city image of solo as tourist attraction（城市形象对旅游吸引力的影响（以中爪哇省梭罗市为例）） 文献作者：T Wiyana，T S Putranto，A Zulkarnain，R N Kusdiana 文献出处：《Iop Conference Series: Earth and Environmental Scie》, 2022, 126(1):012200 字数统计：英文 2252 单词，11870 字符；中文 3505 汉字 外文文献 City image towards tourist attraction (case in Solo, Central Java) examining city image of solo as tourist attraction Abstract Affective and cognitive image are two main factors that influence destination in Solo. The purpose of this research is to examine the two main factors of Solo towards tourist attraction. The research method is quantitative. Data collected from observation and survey. A total of 113 respondents obtained from accidental sampling method. The results indicate based on cognitive and affective image. Cognitive consists of culture, batik, city tagline, and community. While, affective consists of tradition, culinary, purposes, climate, and welcoming. The findings show that image has weak correlation towards tourist attraction of Solo. It means most of the tourists are not influenced by city image when they choose Solo as one of their travel destination. The differences between primary and minor image are also examined. Research implication is directed for local government to pursue continuous improvement particularly for the branding of Solo. Keywords: city image, affective, cognitive, tourism, destination. 1.Introduction The city of Solo increasingly shows its existence as a tourist destination. By carrying the slogan "Solo, the Spirit of Java," the city of Solo formed its image as a cultural tourism city. The number of tourist enthusiasm to visit Solo proves the success of Government in implementing the policy of tourism development. From the last ten years, the performance of the Solo City Government in developing tourism has revealed results. The number of tourists visiting Solo City is increasing consistently. Based on data obtained by Strategic Area Management on Tourism Offices 2022, by 2022 the number of Solo tourists averagely 4.1 million, for 2022 up to 4.2 million and in 2022 increased to become 4.4 million visitors. There have been many efforts that have been done to develop tourist assets owned to be able to boost tourist visits, as well as improvements to tourism facilities, the optimization of historic buildings and cultural activities as tourism assets, and performance optimization of various departments to coordinate each other in building tourism in the city Solo. One of the main factors in tourist destination is the image that provides the level of satisfaction that requires the manager to develop a representative and appropriate city branding to encourage tourist to visit the destination. Tourism is a sector that stimulates economic growth derived from the income received from the arrival of tourist to the tourist destination. Local cultural events featured in attracting a tourist visit must also have power in the life of the community. Taylor states creative events are useful to boost and get attention from visitors. As an industry sector that offers fantasies and feeds upon the imagination, belief, expectation and of people’s imagery, which in turn are reflected in consumer goods and experiences. How then that power can become energy for the growth and development of tourism city of Solo. One thing that will never be abandoned is the spirit of Solo as a cultural interaction event that is the concept of the Solo cultural city. The cultural interaction event will always be the spirit of the ideal form search process. The purpose of this research is; (1)To analyze the influence of city image on the motivation of tourist visits to Solo.(2)To describe the impact of city image on the increasing trend of tourist visits in Solo. (3) To explain the effect of City Image variables on the attraction of destinations in the city of Solo. 2.Literature Review 2.1.City Image Kotler and Getner state destination image as a total of view and impresses of a customer about the location. All of the information regarding the tourism object is constructed by such variables as product description, physical appearance, economic and political contextual, history, and civilizations. According to Bigne et.al, destination image reflects as an important point in post consumption to behavior intention. Prayag and Ryan argue that three main factors in the formation of destination image are place attachment, overall satisfaction, and revisit intention. In the tourism sector, research related to the destination image is needed because it is an important element in terms of tourist visits. Cultural tourism has developed its offer based on cultural amenities, and museum facilities reflect local wisdom, religious and historical relatio。