PPT关系层次图模板.ppt

组织结构点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加文本点击添加标题点击添加文本点击添加标题扩散关系321321添加标题添加标题添加标题扩散关系添加标题添加标题添加文本内容￿添加标题￿添加标题￿添加标题添加文本内容添加文本内容对比关系点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题递进关系点击添加文本点击添加文本点击添加文本点击添加文本点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题ConsultingMarketingContentsFlashDesignCodingCTIUMSMailingServerD/BCreativeInteractionSystemebiz IntegrationStrategySoppingeCRMIRMVOC/RMSe- Learning § Interactive Full ServiceeSolutionTrade allowanesTrade allowanesPrice offsPrice offsIn-on or near-packsIn-on or near-packsSamplingSamplingCouponsCouponsTrade couponsTrade couponsFree-in-the-mailFree-in-the-mailPremiumsPremiumsSelf-liquidatingSelf-liquidatingPremiumsPremiumsContests &Contests &SweepstakesSweepstakesRefund offersRefund offersBonus packsBonus packsStamp &Stamp &Continuity plansContinuity plansCase 011Case 011- TV-CM(30- TV-CM(30” ”,15,15” ”) )- Radio-CM- Radio-CM- Print- Print- Banner- Banner- 4- 4대대 매체매체(TV/(TV/신문신문/ /라디오라디오/ /잡지잡지) )- - 극장극장/ /버스버스/ /지하철지하철/ /옥외광고옥외광고- - 온라인광고온라인광고/ /홈페이지홈페이지- - 전단전단/DM//DM/productproductmediamediacreativecreativeideaplanconceptconceptMarket Share Market Share 최초최초 상기도상기도본사본사 11%A사사 15%B사사 30%C사사 32%Core Value = price Core Value = price 브랜드브랜드 선호도선호도본사본사 40%A사사 13%B사사 26%C사사 50%Core Value = Benefit Core Value = Benefit 2005200520062006• 최초최초 상기도상기도 1위위• 브랜드브랜드 선호도선호도 2위위• 최초최초 상기도상기도 4위위• 브랜드브랜드 선호도선호도 3위위최초최초 상기도상기도본사본사 33%A사사 6%B사사 27%C사사 25%브랜드브랜드 선호도선호도본사본사 20%A사사 15%B사사 39%C사사 50%Compet-Compet-itionitionTargetTargetBrandBrandEssenceEssencePositioningPositioningplanningplanningconceptconceptObjectiveObjectiveUSPUSPCase 014Case 014Brand strengthBrand strengthfunctional powerfunctional powerawareness powerawareness powerimage powerimage powerReputation powerReputation powerBrandstatusBrandstatus A A사사사사 27%27% B B사사사사 43%43%D D사사사사 11%11% C C사사사사 19%19%Brand PowerBrand PowerB BR RA ANNDDPlacePlacePricePriceProductProduct Package PackagePersonalityPersonalityValuesValues Benefits BenefitsEssenceEssenceNew Brand DirectionNew Brand DirectionCase 016Case 016differencedifferencerelationrelationpracticalpracticalspecialtyspecialtyconvenienceconveniencesuitabilitysuitabilityCase 017Case 017Communcation strategyCommuncation strategyRiskRiskneutralneutralMessageMessageMediaMedianonenoneIntegrationIntegration혁신자혁신자혁신자혁신자혁신적인혁신적인 신제품을신제품을 구매하는구매하는 모험을모험을 할할 준비가준비가 되어있는되어있는 그룹그룹조기수용자조기수용자조기수용자조기수용자이노베이터들이이노베이터들이 제품을제품을 사용하고사용하고 즐기는즐기는 것을것을 보고보고 난난 후에후에 구매하는구매하는 그룹그룹초기초기초기초기- -후기후기후기후기 수용자수용자수용자수용자위의위의 두두 그룹의그룹의 신제품신제품 구매로구매로 인해인해제품이제품이 시장에시장에 확산됨에확산됨에 따라따라 구매구매 * ** ** *Strategic TriangleStrategic TriangleDick Vaughn - FCB전략전략소비자소비자소비자소비자누구에게누구에게 팔팔 것인가것인가? ?제품제품제품제품경쟁경쟁경쟁경쟁어떤어떤 편익을편익을제공하는가제공하는가? ? 차별점은차별점은 있는가있는가? ?Target CustomerTarget CustomerSelf Confident &Self Confident &Adventurous, Young-at-HeartsAdventurous, Young-at-HeartsMindsetMindsetCharacteristicsCharacteristicsSeeking AdventureSeeking AdventureYoung in MindYoung in MindPursuing ExcitementPursuing ExcitementOpen to New AdventuresOpen to New Adventures?!♥基本構圖，為二元素交集彙整後，再進行下階段以下是利用,上面之基本構圖，我們可以衍生不同方式來表現，讓觀眾眼光為之一亮之效果出來국가 경쟁력 강화연구연구 위한위한 연구배제연구배제기업체기업체 주관주관 연구개발연구개발 l l 최적의최적의 기술도입으로기술도입으로 최고의최고의 제품생산제품생산l l 최상의최상의 서비스서비스 제공으로제공으로 고객만족고객만족 실현실현l l 공공공공 이익이익 추구추구수 요l l 핵심기술핵심기술 보유보유l l 엔지니어링의엔지니어링의 신뢰성신뢰성 ( (설계설계, , 시공시공, , 운전운전) )l l 실적과실적과 현장경험을현장경험을 통한통한 Know-how Know-how 축적축적공 급시장원리시장원리입각한입각한상품개발상품개발 Text in hereText in hereText in hereText in hereThemeGallery is a Design Digital Content & Contents ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.mall developed by Guild Design Inc.Please write down of contents.Title in hereDesktop and Laptop OptionDesktop at HQLaptop on the RoadDesktop at Local OfficeTape Drive(or other storage media)Desktop and Laptop Option for NetBackup or Backup ExecDOCDOCXLSPDFPDFXLSDOCPDFXLSblind copyblind copyblind copyblind copyblind copyAdd Your TitleAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Text in here 01.Title01.Title•Add your text in here•Add your text in here•Add your text in here 02.Title02.Title•Add your text in here•Add your text in here•Add your text in here 03.Title03.Title•Add your text in here •Add your text in here•Add your text in hereThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.。