汽车售后服务外文文献及翻译.doc

外文文献及翻译Automotive marketing services are always accompanied by Auto 4S shops or automobile dealers and customers arising in the course of cooperation. Into in the whole process of marketing services before-sale service, in-sale service and after-sale service. Car sales Qian service is through marketing personnel to car products of related related information made to target customer, including car of technology indicators, and main performance, and configuration and price,; sales in the service is is for customer provides advisory, and shopping guide, and ordered, and settlement and car junction, service; car after-sales service is for customer on car do debugging, and maintenance, and maintenance,, excluded technology fault, provides technology support, sent products improved or upgrade information and get customer on car products and service of feedback information. Auto market "after-sales service" appear inevitable outcome is the result of market competition. Car products in development to must degree Shang, manufacturing technology has comparable, is car market from products steering service of main causes, however, after-sales service often is car 4S shop or car dealer of main strategy ACE, and reality of car after-sales service in the exists many of problem is consumer by understanding of, thus effect has consumer on car products of purchase and accept car after-sales service produced has many negative of effect. Therefore, automotive products, after-sales service, meticulous auto 4S shops or automobile dealers touched the hearts of customers, enhancing customer satisfaction, win the market. This shows that the automotive after-sales services the importance of the role, automotive after-sales service in the whole process of automobile marketing has a special "mission", for automotive products and services into the market of excess and plays an active role in promoting development, is of far-reaching significance, the prosperity market.? Described above is very general, then I'll describe in detail. 4S shop is a car service, including vehicle sales (sale), spare parts (spare part), service (service), feedback (survey), 4S refers to four feature set in one of the automobile service enterprise is actually four prefixed abbreviations of English words. Although the automotive industry in China's long history behind that of the developed countries, but the service mode of evolution could go is basically the same way, is also a foreign auto industry abbreviation for more than 100 years of history. In 4S shop of construction Shang, abroad of car shop most no China construction was Deluxe, hardware facilities grade not is high, its investment scale also does not necessarily than domestic car shop large, but abroad car shop of management service level, software construction but is first-class of, can be described as detailed nuanced, absolute not appears only let see appearance, not let into compartments of things, even some car shop are has own of test field, customer can free to pick and test. During the entire automotive profits, vehicle sales, parts, repair of the scale structure is 2:1:4. Profit is the main part of the automobile benefit of maintenance service, importance is obvious to the store. The 4S shops, is only after 99 gradually from Europe into China's imported goods. Between the various manufacturers and because it has established close relations of production and marketing, with shopping and beautiful environment, brand awareness, and other advantages, once the domestic many manufacturers follow suit.　 4S shops generally take a brand in a region a or relatively equal distribution of several stores, in accordance with the uniform inside and outside the shop design requires the construction of production plant, huge investment, and millions, even tens of millions of, luxurious, comfortable environment.? Market analysis of 4S store investment is very large, in Beijing, 4S shop hardware investment is typically $ 15 million or so, liquidity in the sales between 5 million ~1000 million. Some sales economical cars of 4S store investment is relatively less, but also need to be about $ 8 million. Such enormous investments did not stop people's enthusiasm, any vehicle manufacturers if you are in the national collection of 4S dealers, usually the environment. Tianjin Wei Chi prepared Toyota dealers about 40 or so, but there are more than more than 400 dealers submitted application to Tianjin Toyota. ★ Due mainly because it is making money selling cars, if you select a good auto manufacturers, may recoup their investment in two years. But what's good for car manufacturers standards? an authoritative person believes that at present, almost every car manufacturers ' policies, are mainly manufacturers of brand and product competition. 　　That is, not only to select a car manufacturer currently produced products, enterprises have to brand awareness and the development potential of the enterprise, this hau。