网购词汇课件.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,0,实体店,网上商,城,电子商务,电商,实体零售商,网购火爆,bricks-and-mortar shops/physical shops,/high,street,stores,online,shop/shopping,mall,e,-commerce/e-,business,e,-,tailors,bricks,-and-mortar/physical,retailors,online,shopping,boom,第1页/共21页,实体店 bricks-and-mortar shops/,1,物流与仓储,logistics and inventory,logistics and warehousing,eg.,淘宝和天猫是连接买卖双方的平台，自身并不承担物流或仓储成本Because its Tmall and Taobao platforms connect buyers and sellers,the firm does not carry the cost of,logistics or inventory,.,过不了多久，新建的工厂，更为完备,的仓储和物流就会使得斯里兰卡具备同工业,化国家竞争者相抗衡的能力。

New,manufacturing,warehousing and logistics,facilities could in time allow the island to offer capabilities comparable with competitors in the industrialized world.,第2页/共21页,物流与仓储 logistics a,2,快递公司,快递员,送货,Purchases,on Taobao,an online Goliath that is a division of Chinas Alibaba,are thought to account for a staggering 50%of all packages,shipped,in China.The cost of,shipping parcel,s is now a mere one-sixth of what firms in America have to pay,.,express company/parcel delivery company,parcel people /courier,(free)shipping,；,shipment,第3页/共21页,快递公司express company/parcel de,3,零售额,网购者,双十一光棍节,retail sales,online,shoppers/e-,shoppers,Singles,Sunday/Singles Day,第4页/共21页,零售额 retail sales第4页/共21页,4,单身、光棍,剩女,介绍光棍节,Invented a few years ago by a group of students and seized upon by by digital marketers,this festival,for lonely hearts,falls annually on the 11,th,day of the 11,th,month(since 1 is the loneliest number).,November 11 has been,dubbed,Singles day in China for its four ones when written out.,singleton,“,left over,”,women,3S lady(Single,Seventies,Stuck);be on the shelf(,口,),第5页/共21页,单身、光棍 介绍光棍节 singleton第5页/共21,5,互联网普及率,网民数量,网民,写评论,顾客评论,Internet penetration rate,internet population,netizen,internet users,post product,reviews,online,customer,reviews,第6页/共21页,互联网普及率 Internet,6,Taobao,an,eBay-like site that is the,countrys,leader in e-,commerce,Taobao,a,Chinese,eBay-,like marketplace,腾讯,Tencent,a,cash-rich,online giant known for its,instant-messaging software,当当,a,firm that resembles,Amazon,凡客,Vancl,，,an online clothing retailer,苏宁国美,Suning/Gome,an electronics retailer,第7页/共21页,Taobao an eBay,7,企业对消费者的电子商务,模式,B2C,消费者对消费者的电子商务,模式,C2C,网上交易额,digital transactions,营销策略,marketing,strategy,占据更大市场份额,occupy a larger portion of,the,online retail market,win,market share,第三方支付平台,third,party payment platform,第8页/共21页,企业对消费者的电子商务模式 B2C第8页/共,8,美国官员,称,淘宝为“臭名昭著”,的假货市场,，但是淘宝认为这样的指责非常不公平,American officials have,branded,Taobao a“notorious”,counterfeit market,a charge Taobao deems unfair.,第9页/共21页,第9页/共21页,9,最近正在上演的电商,价格战,或许可以暂时,促进销量,，但同时也引发消费者担忧，恐会因此导致市场,混乱,。

An ongoing,price war,between Chinese online retailers may have temporarily,spiked sales,but it has also triggered concerns among consumers over potential market,disruptions,.,Supply chain disruptions,第10页/共21页,最近正在上演的电商价格战或许可以暂时促进销量，但同时也引发消,10,秒杀限时抢购,加入购物车,打折,有货售罄,大幅减价,flash sale/lightening deals,add to cart,deals and bargains,in stock/sold out,cut price ferociously,第11页/共21页,秒杀限时抢购flash sale/lightening d,11,买到便宜货,/,得到最实惠的价格,团购,现金,券,抵金券,打折券,优惠券,grab a bargain,get the best deals,group-buying,rebate coupon,discount coupon,coupon,第12页/共21页,买到便宜货/得到最实惠的价格grab a bargain第,12,差评,网上纠纷,评分,要求退款,聊天记录,negative feedback/comment,online dispute,Rating n.,rate v.,ask for a refund,chat log/archive/chat record,On,buyers can,rate the products,and services provided by retailers.Naturally,I did not give the granny purse a,top-notch comment,.,在淘宝网上，买家可以评价卖家所提供的商品和服务，自然地，我不会给这个土气的小包一个一流的评价。

top-notch athlete,第13页/共21页,差评 negative feedback/,13,淘,宝上的网络钟点工提供,3000,多种服务，包括跟人谈心以及提供修图和网页设计等技术帮助服务价格从,1,元到,600,元不等,Virtual,troubleshooters,on Chinese online,marketplace,Taobao now offer more than 3,000 services,ranging from friendly chats to technical assistance,such as modifying pictures and Web design.Prices vary from 1 yuan to 600 yuan.,网络钟点工,virtual troubleshooters,第14页/共21页,淘宝上的网络钟点工提供3000多种服务，包括跟人谈心以及提供,14,中国有成百万的小企业主而金融系统,相对落后,为了增,加他的,网站流量,，马云在,2004,年设立了一个,支付系统,，支付宝这个支付系统很大程度上得益于中国,禁止,外国支付系统进入的政策保护。

直到最近政令撤销，它的最大的,美国竞争,对手，,Paypal,才得以进入支付宝声称它拥有,4.7,亿覆盖全球的用户，而超过,50,万中国商户接受支付宝付款在中国的某些,城市可以用,支付宝,直接,支付水电费,China has millions of small entrepreneurs but a,primitive,financial system.To boost,traffic,through his websites,Mr Ma set up an,online payments system,Alipay,in 2004.Its growth was greatly helped by the ban that China,imposed,until recently,on its,American rival,PayPal.Alipay says it now has 470m users worldwide and that more than 500,000 Chinese merchants accept it.In some Chinese cities people can use it to pay their,utility bills,.,Alipay,支付宝,第15页/共21页,中国有成百万的小企业主而金融系统相对落后。

为了增加他的网站流,15,信用卡盗用,credit card abuses,steal ones credit card,消费者担心网购遇上诈骗公司，或者信用卡遭到盗用，或者自己购买的产品在,送货,过程中,被调包,成,假货,Consumers worried,that online firms were fraudsters,or that their credit cards would be abused,or that purchases would,get swapped,for,counterfeit,s during,shipment,.,第16页/共21页,信用卡盗用 credit card abuses st,16,他预测，今年阿里巴巴各平台的,数字交易额,将,突破,10000,亿元人民币（约合,1590,亿美元），超过亚马逊和,eBay,的交易额,总和,He predicts,that digital transactions,on his firms,platforms,will top 1 trillion yuan($159 billion),this year,more than Amazons and eBays,combined,.,但这些公司的“,烧钱,”行为还能支撑多久？不得而,知。

But,it is unclear how much longer such firms,can,burn through capital.,第17页/共21页,他预测，今年阿里巴巴各平台的数字交易额将突破10000亿元人,17,大约,有一半（,47%,）的消费者表示，如果他们在付款的时候发现需要运费，他们就会放弃这次网购,Nearly,half of consumers(47%)said theyd abandon an online purchase if they discovered,at checkout,that,shipping wasnt included for free,.,中国,最大的电子商务网站淘宝旗下的淘宝商城现有,30 000,家网店The biggest e-commerce website here,Taobao,has a section called Taobao Mall that now,host,s 30,000 online stores.,第18页/共21页,第18页/共21页,18,大约,60%,的参与零售商提供了没有最低消费要求的免邮服务。

About,60%of participating retailers were offering,free shipping with no minimum purchase requirements,whatsoever.,第19页/共21页,大约60%的参与零售商提供了没有最低消费要求的免邮服务第1,19,References,Chinas retailers on Thanksgiving:thank you very much,!,BY FT,China,internet retail Singles,day,BY Financial Times,The great leap,online,By the Economist,Pity the parcel people,By the Economist,AlibabaChinas King of E-,commerce,By the,Economist,China dailylanguage tips,Holiday Spending:Just How Important Is Free Shipping to Online Shoppers,?,Time,第20页/共21页,ReferencesChinas retailers on,20,谢谢您的观看！,第21页/共21页,谢谢您的观看！第21页/共21页,21,。