新概念英语第三册+Lesson 26+Wanted+a+large+biscuit+tin讲义.docx

Lesson 26Wanted: a large biscuit tin🌻Part 1: TextNo one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses. Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $2 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2400 pounds. It had been baked by a college student who had used over 1000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $4800. 🌻Part 2: New words and expressions1.influence ['influәns] v.影响2.pride [praid] v.骄傲3.taste [teist] n.鉴赏力;品尝4.exert [ig'zә:t] v.施加5.subtle ['sʌbtl] a.微妙的，难以捉摸的6.advertiser ['ædvәtaizә] n.做广告的人7.classify ['klæsifai] v.分类8.magic ['mædʒik] a.有奇妙作用的9.sample ['sa:mpl] n.样品10.devise [di'vaiz] v.设计，想出11.capture ['kæptʃә] v.吸引，赢得12.manufacturer ['mænju'fæktʃәrә] n.生产厂家，制造商13.wheelbarrow ['wi:l'bærәu] n.独轮手推车14.boot [bu:t] n.(汽车尾部的)行李箱15.ingredient [in'gri:djәnt] n.配料16.crane [krein] n.起重机17.anticipate [æn'tisipeit] v.预期，预料🍂🍂🍂🍂🍂🍂🍂🍂🍂🍂★influence ['influәns] v.影响1. v.影响 （= have effect on）Literature and art have great influence on people’s ideology.文学和艺术对人们的思想形态有很大的影响力。

Don’t influenced by bad examples. 不要受这些坏事的影响2.n. 影响Under the influence of⋯  受⋯的影响We are under the influence of advertisement.3.Have influence over sb.  有左右某人的能力A teacher has influence over his students.❤️Influence / affect的区别：influence 指“通过说服、举例等对行动、思想、性格等产生不易觉察到的,潜移默化的影响”affect 指“产生的影响之大足以引起反应”,着重“影响”的动作, 有时含有“对...产生不利影响”的意思The bad examples will affect a lot number of students.★pride [praid] v.骄傲1.pride oneself on(upon)⋯  为⋯而感到骄傲  He prided himself on his swimming skill.2.take pride in⋯  以...为傲The mother took pride in her son.be proud of⋯  以...为荣, 以...自豪3.pride  n.自豪, 自尊(心), 骄傲, 傲慢in the pride of  处于最佳状态, 处于全盛时期   She is still young and in the pride of her beauty.4.put one's pride in one's pocket  忍辱含垢, 抑制自尊心★taste [teist] n.鉴赏力;品尝1.She has excellent taste in dress.2.a taste of  尝一口, 尝一点  Let me have a taste of your coffee.3.in good taste  得体, 大方  The beautiful girl is in good taste.In bad taste  粗俗, 不礼貌4.to one’s taste  合某人的口味, 称某人的心愿He did what he wanted to do to his taste.❤️There is accounting for taste.  【谚】人各有所好。

He who has never tasted bitter knows not what is sweet.  不知黄连苦, 哪知蜂蜜甜❤️testable  adj.(= tasteable)可尝的, 滋味好的  tasteful  adj.有鉴赏力的tasteless  adj.没味道的, 无鉴赏力的taste blindness  n.味盲  taste marker  时尚的首创者★exert [ig'zә:t] v.施加1.exert sth on sbHis wife exerted a lot pressure on him to buy a big house. He likes to exert his authority on us. 2.exert oneself to do sth.  努力, 尽力, 出力He never exert himself to study hard.exert every effect  尽一切努力  exertion  n.尽力, 努力, 发挥 n.行使, 运用★Subtle  adj.微妙的, 难以捉摸的（敏感的, 敏锐的）1.He is a subtle observer.  他是一个敏锐的观察家。

2.The novelist has a subtle insight into human nature.那位小说家对人性具有敏锐的洞察力❤️Subtly  adv.敏锐[感]的, 有辨别力的, 微妙的Subtlety = Subtleness  n.微妙, 明敏, 聪明★advertiser ['ædvәtaizә] n.做广告的人How'd the meeting with the advertiser go?和广告商的见面怎么样?❤️v.advertise 做宣传   advertise goods for sale 为推销商品做广告n. advertisement  广告   put an advertisement in a magazine 在杂志上登广告★classify ['klæsifai] v.分类classify as 使属于…之列We classified his novels as serious literature.我们认为他的小说属于文学类例句：The books in the library are classified by subject.图书馆的书是按科目分类的。

❤️classification  n.分类, 分级, 分类法  classified  adj.分类的 a。