中国商务礼仪英文版.doc
11页中国商务礼仪英文版【篇一:商务礼仪英语】 a study on international commercial etiquette and itssignificance商务礼仪及其意义研究学 号:身 份 证 号:姓 名:院 系:外语学院专 业:xxxxx年 级:2008 级指导教师: xxx contents(times new roman 小三号加黑加粗 )introduction????????????????????.1chapter one abcccccccc?????????????. 71.1 abc???????????????????????. 71.2 abc ???????????????????????.81.3 abc????????????????????.???.9chapter two abcccccccc?????????????112.1abc???????????????????????. 112.2abc ???????????????????????122.3abc???????????????????????.13chapter three? chapter four?? conclusion?????????????????????.references?????????????????????内 容 摘 要当今世界,各国之间交流频繁,礼仪之论不再局限在国内,而成了国际交往需要重视的问题。
同时,不可否认的是因为各国价值观念,文化,历史背景的不同,在礼仪实践中也存在差异没有一个统一的标准,这些差异,只有一些约定俗成的东西,大家都基本认同,在交往中共同遵守所以从事国际交流,国际商务的人,不论是政治,经济,文化,军事哪个领域,对这些礼仪都要熟悉 国际商务和涉外工作也已经不再是少数人的专利,而是成为越来越多人的职业选择在这个 “以人为本 ”的时代,如何在跨文化的交流中,尽可能地尊重他人,又充分维护自己的尊严,是一项非常重要而具有挑战意义的事情,而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识 本文对商务礼仪进行了明确的界定 ,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述 ,较为详细地论述了商务介绍与问候,迎送礼仪 ,宴请规则 ,谈判礼仪以及柬书礼仪 ,同时阐明了国际商务礼仪对于商务人员的重要意义abstract nowadays different nations communicate frequently. etiquetteis becoming an important issue, which is not confined only inthe domestic affairs. at the same time, the values vary fromnations to nations, so does the practice of etiquette. there isnot an acknowledged standard and it is only a set ofestablished rules which are obeyed by all the people. therefore,a business man should be familiar with all the protocols in allfields, such as politics, economics, and culture and military.international business is no longer the privilege of the minorityof people. more and more people prefer to go into business. inthe era of human-oriented society, how to respect others andmaintain one ’s dignity becomes a challenge. internationalbusiness etiquette is the basic knowledge which should beapplied in the competition in the international businessenvironment. . this thesis gives a clear definition of commercial etiquette andsystematically explains its contents, categorizations, features,principles, functions and practices. it illustrates the businessintroduction, greetings,welcoming guests, entertaining visitors,international business negotiation, practical business englishwriting in detail. it also shows the significance of thecommercial etiquette.introductionbusiness communication and business etiquette in an era of globalization, understanding the basics ofetiquette and protocol that is, the type of behavior that othersexpect of you in both informal and formal settings —is animportant skill. it can instill an individual with confidence tohandle almost any situation in any culture and allow abusinessperson t concentrate on the deal at hand rather thanworrying about such distractions as which fork to use or whichhand to use for passing food. without an understanding of thebasics of etiquette and protocol, you risk coming off as aboorish neanderthal. you may even put your company ’s imageat risk or risk potential failure in the formation of key businessrelationships that are vital to global success. finally, a well-honed sense and appreciation of local customs etiquette andprotocol can make you stand out in a competitive globalmarket.in order to comprehend the international commercial etiquette,we should find out the full contents of its activities. just as its name implies, the international commerce indicatesthat there is only one purpose of commercial activities, that is,to realize, increase and convert the value. one sales its goodsto the other to realize the market value of this production, atthe same time, the value is increased in this process, therefore,the seller gains some profits, which will be conversed into thevalue form needed in the next commercial campaign, no matterit is cash, products or service, thus, makes preparation of thefollowing commercial activity. international commercial is based on the approbation andreception of each other ’s trade motivations between thebargainers. especially nowadays, this kind of activity is anaction in which both sides are voluntary and almost withoutany force to press on. besides, this kind of commercial activitygoes along under the condition of free trade all over the world.therefore, in the atmosphere of international commerce, thetraders have the same quality, intent and environment, as wellas threechapter one abcconclusion increased globalization has been one of the most importantdevelopments in the past decade. the internet has beeninstrumental in accelerating the growth of business acrossborders. the ability to effectively conduct business with tradin【篇二:国际商务礼仪作业 (英文版)】business gift-giving around the world武汉大学何坚婷 abstract: nowadays, gifts are playing as an important role ininternational business relations. but different countries havedifferent customs of gift-giving. the paper gives some detailsabout how to make a g。





