洲际集团介绍英文版培训资料.ppt

洲际集团介绍英文版We operate hotels in three different ways – as a franchisor, a manager and on an owned and leased basis.•Franchising This is the largest part of our business: more than 3,000 hotels are operated under franchise agreements. •Managing We manage 639 hotels worldwide.•Owning We own 15 hotels worldwide.The business model focuses on managing and franchising hotels.•In 2004, Inter-Continental Hotels Group is listed as the first national top among 300 hotels in the world.•There are more than 3,200 hotels in over 100 countries and regions.•A total of 536,000 rooms•Franchise :88.9% (特许经营特许经营)•Delegated administration:6% (委托管理委托管理)•With funds management and other:5.1% (带资管理及其它带资管理及其它)History （1）•In 1777，，William Bass set up a brewery in Burton-on-Trent. The Bass business thrives, developing into one of the UK's leading brewers. •In 1876 ，，the Bass red triangle became the first trademark to be registered in the UK. •In 1988，，Bass made its first significant international move into the hotel industry, buying Holiday Inns International. •In 1989，，The Beer Orders legislation was passed. •In 1990，，Bass bought the North American Holiday Inn business and Holiday Inn grows internationally.•In 1991，，Bass launched Holiday Inn Express, a complementary brand in the limited service segment.•In 1994，，Bass launched Crowne Plaza, a move into the upscale hotel market. History （2）•In 1997，，Bass created and launched a new hotel brand, Staybridge Suites by Holiday Inn. •In 2000，，By acquiring Southern Pacific Hotels Corporation (SPHC) in Australia, Bass confirmed its position as the leading hotel company in Asia Pacific. •In 2000，，It also involved the sale of the Bass name and a change of name to Six Continents PLC.•In 2002，，Inter-Continental Hotels Group PLC (IHG) is now a distinct, discrete company, listed in the UK and the US stock markets. History (3)•In April of 2003, IHG announced the introduction of a new brand, Hotel Indigo, focused on providing affordable boutique accommodation.•In 2007,IHG announced a worldwide relaunch of the Holiday Inn brand family, comprising Holiday Inn, Express by Holiday Inn and Holiday Inn Express. The relaunch program will give Holiday Inn a refreshed and contemporary brand image. •By the end of 2010 ,all Holiday Inn hotels open or under development are expected to have implemented the relaunch program, with the first due to open in mid 2008 in the US.•Transfer through franchising to achieve expansion. (通过特许经营转让，实现集团的扩张通过特许经营转让，实现集团的扩张)•Adjust business strategy, carry out diversified brand strategy (调整经营策略，推行多元化品牌战略调整经营策略，推行多元化品牌战略)•Persist in innovation to enhance the core competitiveness of enterprises. (坚持创新，提高企业核心竞争力坚持创新，提高企业核心竞争力)•Through Priority Club, cultivate customer loyalty . (通过优悦会，培育忠诚顾客通过优悦会，培育忠诚顾客)• Development, self improvement (不断发展，完善自我不断发展，完善自我)•Application of Internet technology (应用互联网技术应用互联网技术)•Developing marketing system (制定市场营销系统制定市场营销系统)•Strengthen the brand operation and management (强化品牌运营管理强化品牌运营管理) •Do the right thing 做对的事•Show we care 体现关爱•Aim higher 追求卓越•Celebrate difference 求同存异•Work better together 协作共赢洲际酒店•Luxury hotel brand •is the most well-known hotel brand.•located in major cities in over 60 countries worldwide.•offering business and leisure travelers the highest level of service and facilities •There are 58,557 rooms and 170 hotels.•59 hotels in the pipeline （在（在准备中）准备中）•Slogan：：we know what it takes (明白所需，满足所求明白所需，满足所求)Inter-Continental is the world's first hotel brand to provide destination specific concierge websites and videos.Crowne Plaza Hotel &ResortsCrowne Plaza Hotel &Resorts皇冠假日酒店皇冠假日酒店•High-end hotel brand•located in nearly 60 countries around the world •offers premium accommodation（溢价住宿）, •designed for the discerning（挑剔的，有识别能力的）business and leisure traveler who appreciates simplified elegance. •107,485 rooms, 394 hotels.•115 hotels in the pipeline 英迪格酒店英迪格酒店•Inter-Continental Hotels Group's new brand• is located in urban, mid-town and suburban areas, close to businesses, restaurants and entertainment venues. (场所）场所）•designed for the style-conscious traveler looking for the individual approach and facilities of a boutique hotel（精品酒店）（精品酒店）•4,512 rooms，， 38 hotels•60 hotels in the pipeline假日酒店假日酒店•Holiday Inn offers today’s business and leisure travelers dependability（可靠性，可信任）（可靠性，可信任）, friendly service, modern facilities and excellent value.•224,918 rooms, 1,233 hotels• 285 hotels in the pipeline · 100 million guest nights every year globally.•is one of the fastest growing hotel brands in its segment. •A fresh, clean, uncomplicated hotel choice offering comfort, convenience and good value. •193,478 rooms, 2,088 hotels, •473 hotels in the pipeline 假日快捷酒店假日快捷酒店In 2007 ，，Staybridge Suites reached its 100th hotel opening faster than any other brand in the extended stay segment.• is an all-suite hotel brand for extended stay guests looking for a residential-style hotel for business, relocation or leisure. 宿之桥套房宿之桥套房 21,297 rooms, 193 hotels 93 hotels in the pipeline •Candlewood Suites‘ high-quality accommodation caters to （迎合）（迎合） mid-market business and leisure travelers looking for a multiple night hotel stay.肯肯德德屋屋酒酒店店The first Candlewood Suites property was opened in Wichita, Kansas in 1996.•In 1984, the Holiday International Hotel Management Group officially took over management of the first hotel in China ---Beijing Lido Holiday InnCurrently, the Intercontinental Hotel Group is taking over 48 hotels in China’s major cities ,such as Beijing（北京）（北京）, Guangzhou（广州）（广州）, Hangzhou（杭州），（杭州），Hong Kong（香港）（香港）, Shanghai（上海）（上海）, Shenzhen（深（深圳）圳）, Xiamen（厦门）（厦门）, Urumqi（乌鲁木齐）（乌鲁木齐）, Qingdao（青岛）（青岛）, Harbin（哈尔滨）（哈尔滨） , Tianjin（天津）（天津）, and etc.•China will become the third largest continental market in the world , just after the United States and England.•There are also many Inter-continental Hotels in Guangdong Province , mainly in Guangzhou(广州广州), Foshan( (佛山佛山),), Shenzhen( (深圳深圳),), Huizhou( (惠州惠州),), Yunfu( (云浮云浮) ) , Dongguan( (东莞东莞) ) , Taishan( (台山台山) ) city，， etc.Inter-Continental Hotel Foshan Poly佛山保利洲际酒店佛山保利洲际酒店•Location：：Qiandeng Lake,East road, Nanhai District, Foshan City (佛山市南海区千灯湖东路佛山市南海区千灯湖东路)•10-minute driving to the center of Foshan city•28 minutes to Canton Fair Pazhou Complex.•45-minute driving to Guangzhou New Baiyun International AirportConference room(会议室会议室)Indoor tennis court（室内网球场）（室内网球场）outdoor swimming pool（室外游泳池）（室外游泳池）BBQ oven（（BBQ烤炉）烤炉）Health and fitness center（保健和健身中心）（保健和健身中心）SPA（水疗）（水疗）Restaurant and Bar（餐厅和酒吧）（餐厅和酒吧）Wine club（品酒阁）（品酒阁）•39 stories•445 rooms•130 suites•231 single rooms •85 double rooms •107 non-smoking rooms•Staff are proficient in various language，， such as：： German, English, French, Hindi(印地语印地语) , Italian, Japanese, Chinese•Inter-Continental Hotels Group is the largest hotel brand in Asia-Pacific regions.•is a very successful hotel group.此课件下载可自行编辑修改，仅供参考！此课件下载可自行编辑修改，仅供参考！感谢您的支持，我们努力做得更好！谢谢感谢您的支持，我们努力做得更好！谢谢。