中西方酒文化的差异(中英文兼有).ppt

单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,*,*,单击此处编辑母版标题样式,*,*,单击此处编辑母版文本样式,第二级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,*,*,The Difference between Chinese and Western Wine Culture,01,02,04,05,Outline,the difference of origin,（起源）,the difference of,ingredient,（原料）,06,the difference of,kinds,（种类）,03,07,the difference of,e,tiquette,the difference of p,urposes,the influencing factors,the difference of,wine set(,酒具,),1.the difference of origin,（起源）,Origin of Chinese wine,:,One of the origin is about,Yi Di,（仪狄）,.According to ancient annals,Yi Di was orderde by Yu the Great to produce mellow wine from fermented glutinous rice.The concoction tasted good and Yi Di was confident he would receive a reward.,Besides,there are many different legends about the origin of the wine in China.For example,Du Kang makes wine.Someone think that,Du Kang(,杜康,),made great contributions to the gaoliang wine brewing methods and he was honored as the wine originator and Jiu Sheng by Chinese.,Dionysus,(,狄俄尼索斯,),Greek god of wine and fertility,identified with the Roman god Bacchus.The son of Zeus and Semele,Dionysus was reared by nymphs and taught men the secrets of cultivating grapes and making wine.,2.the difference of ingredient,（原料）,China is one of the three ancient countries in the world and has thousands of years of history to brew wine.Chinese wines are traditionally made from grains,w,ater,l,iquor starter(酒曲),.,Western w,ine can be made from grapes,fruits,berries etc,.,3.the difference of kinds,（种类）,Chinese wine can be devided into three basic categories accoring to the technique invovled in brewing process.The three types are distilled spirits,fermented wine,and liqueur.Besides,on the basis of commercial practices,the Chinese wine can be classifed into white wine,yellow rice wine,fruit,grape wine and beer.,Chinese wine,culture has a long history.,Undoubtedly the,rice wine,(黄酒)is the oldest.,But the most representative of Chinese wine is the,white wine,(白酒).Because the white wine is the highest produced distilled wine(蒸馏酒).,黄酒,白酒,黄酒,several famous brands of Chinese wine,Maotai,Five-Grain liquor,Luzhou Liquor,Gujing Tribute Wine,Western Wine,:,T,he Greek,cradle of Western civilization,which soil is relatively poor,and is not suitable for cereals（谷物）to be grown.But the grape can be grown good,so they use grape to make,wine,.We can see they use,wine,to call,grape wine,.,several famous brands of Western wine,Brandy(,白兰地,),Usquebaugh(,威士忌,),Champagne(,香槟,),4.the difference of wine set(,酒具,),Ancient Chinese wine,set,known for its,bronze,lacquer,and,porcelain.,Also there are man,y,kind of fancy wine,set,such as:,夜光杯、倒流壶、鸳鸯转香壶、九龙公道壶、.,But now most families use,Western wine,set,.,Western wine,set,are mostly made of glass so it is easy for people to distinguish the grade level of wine.,Westerners focus on using different wine,set,to drink different wine.,5.the difference of e,tiquette,Chinese Drinking Etiquette,:,The Chinese people care more about the people we drink with.That is Chinese drinking etiquette reflects the respect of the drinkers,.,For example:,The host and guests have their own seat and order of toast(敬酒顺序),.,When toast,the host come first,and firstly,they should toast the most honored guest.,Of course the wine,set,must be full.,The younger should toast the elder and drink all of the wine we call it.先干为敬,Western Drinking Etiquette,:,The drinking etiquette of west show the respect of wine.,To distinguish wine we need to watch its color,smell its fragrance,taste its taste.(观其色、闻其香、品其味),They drink for enjoying,so sometimes they drink themselves.,6.the difference of,Purposes,Chinese Drinking Purposes,:,Since we chinese have a long history of drinking,we have many purposes for drinking.,Wedding,Worship(祭祀),Ceremony,Business,In the eyes of the Chinese people，wine is a tool for communication,Western Drinking Purposes,:,Drinking,i,n order to appreciate wine,.,The influencing factors:,1.,the influence of religious belief,2.the influence of value,佛教,(Buddhism),在中国的影响较为广泛,佛教的五条戒律,中就有,不饮酒,这一条,很多中国人信奉佛教的教戒，尽可,地,不饮酒或控制饮酒；再加上中国的,酒大多是用粮食酿造,的,所以人们对于饮酒持的是一种比较谨慎的态度：认为喝,酒只要达到一种微醺之境即可。

1.the influence of religious belief,西方人的主流宗教是基督教,(Christianism),，葡萄酒在(圣经)里多次被提到耶稣在知道了自己的命运后在最后的晚餐上说：,“,面包是我的肉，葡萄酒是我的血,”,其目的在于要人们记住他是为人类,罪而死的因此，基督教徒视葡萄酒为圣血,-,耶稣的血液，他们在做弥撒的时侯喝圣血,“,吃圣体,”,，视酒为耶稣救世精神的化身，认为人喝了酒就能与上帝的心灵相通，从而得到仁慈上帝的佑护中国的酒文化典型地体现了,集体主义（,collectivisim,）,的价值观念中国人之间的关系倾向于依靠合作，也就是一种集体主义的紧密社会结构中国人喝酒讲究气氛，三五成群，呼朋引伴在喝酒时，中国人常常敬酒、劝酒，遇上喜庆节日的时侯还会有一些活动，比如划拳,“,行酒令,”,做游戏等来活跃饮酒气氛劝酒不仅表现了中国人的热情好客，更与他们的集体主义思维有很大的关系2.the influence of value,西方的酒文化则是,个人主义,(individualism),的体现，一切都以自己为出发点尽管他们也会有群聚而饮，但他们更注重的是个人对酒的浅尝独酌。

西方人强调个人民主自由，从不干涉强迫别人，所以他们在喝酒的时候全凭个人自由自主，不想喝就不喝，想喝多少就喝多少，无需客套Conclusion,Chinese and Western wine culture have respective characteristics.Only by following the differences of,Chine。