unit-1-promoting-activities-第三版新编实用英语综合教程第三册课件.ppt

Unit | One,Promoting Activities,高等教育出版社 高等教育电子音像出版社,,Unit Goals: What You Should Learn to Do 1. Introduce a certain company (background,business scope, etc.) 2. Talk about a company’s business 3. Describe a productWhat You Should Know About 1. Some basic promotion methods 2. Product prospectuses,,,,,,,,,Contents,,Section Ⅰ Talking Face to Face,,,,,,,Follow the Samples,Introduction,Act Out,Business Communication,Put in Use,In today’s information-intensive world, it is hard for a business to attract potential customers. But promotional products offer the business a unique opportunity to make its name in the target market. The promotional items that you choose are limited only by your own creativity. They can range from market-proven goods — such as calendars, coffee mugs, and baseball caps — to innovative items like candy and nuts, stadium blankets, toy cars and trucks, and first aid kits. Whatever items you pick, all should bear your logo and contact information.,Introduction,Back,Chair: Ladies and gentlemen, I’m very glad to have Mr. Wang, our Chief Engineer, join in our discussion. Mr. Wang, what would you like to tell the Board of Directors (董事会) about the present situations we are facing? Mr. Wang: Generally speaking, we are progressing smoothly along the new line of digital TV sets.A: Is it possible for us to apply for a patent for our new model soon? Mr. Wang: I think so. We’ve got all the necessary drawings ready now, but we are still testing the product.B: Have you done any marketing research? What findings have you got from the research? Mr. Wang: The marketing survey shows that the customers seem very interested in this new model. I have the impression that there will be a good market for it in the years to come.B: I see. What do you think of the R & D (Research and Development) (研发)team of the company? Mr. Wang: They are very efficient.,Follow the Samples,1 About the Potentials of a New Model of Digital TV Set,Miss Gao: What should we do now to speed up the marketing procedure of our digital TV sets?George: A lot should be done at present. First, we should make some estimates onpackaging. Many products sell better simply because of their attractive-lookingpackage. Miss Gao: That’s true. We’ll start doing this as soon as possible. What else should be done?George: Next, I find that a good advertisement always contributes to the success of a product. Therefore we should run a good advertising campaign immediately. Miss Gao: What a great idea! We’ll have this done in no time.George: If we are lucky, we’ll beat our competitors within a year or two. Miss Gao: But their products won’t be staying on the shelves of supermarkets for nothing. We have no reason to feel relaxed.George: That’s right.,Back,2 About Packing and Advertising,Act Out,Here is a group of short dialogues. Follow the examples and make more conversations with your partner.,Back,Put in Use,1 Suppose you are the head of the R & D Section. You are talking with the General Manager (GM) about applying for a patent on a new model of CD player. Complete the conversation by translating the Chinese into English.,You: Mr. Li, this is the new CD player we’ve just developed.  _________________________________ (说打算申请专利).GM: Wonderful! You’ve done an excellent job. 2 ______________________________________ (问是否已经做好了申请专利的必要准备)?You: 3 ____________________________________________________________________ (说机型还要做最后试验，但图纸已经准备妥当).GM: 4 _____________________________ (问申请专利需要多长时间)? You: At least a couple of months, I think.,How long will it take to get the patent,We are going to apply for a patent on it,Have you made the necessary preparations,The model has yet to undergo/receive the final test, but the technical drawings are ready,2 Complete the following dialogue by translating the Chinese into English.,Ms. Li: Mr. Hu, _____________________________________________? (你的市场调研结果如何?) Mr. Hu: As far as I can see, 2 ________________________________________________. (迷你型在市场上卖得很好。

)Ms. Li: 3 _________________________________________________________________? (你认为这种新型的会取代老式的吗?) Mr. Hu: Yes, I believe so.Ms. Li: Why do you think so? Mr. Hu: Well, you see, with the fast development of modern technology, 4 ____________________________________________________. (人们的生活状况在最近几年得到了很大改善) Likewise,5 ____________________________________________________. (他们的消费观念也在迅速发生变化) Smart and handy mobile phones have become a necessity for many people, young people in particular.Ms. Li: I see. 6 ______________________________________________. (所以你相信的潜在市场一定会很大。

) Mr. Hu: Exactly.,So you believe the potential market for them will be quite large,what findings have you got from the market research,the mini-type of mobile phones are selling well in the market,Do you think this new type of mobile phones will take the place of the old ones,people’s living conditions have greatly improved in recent years,their views on consumption are also changing rapidly,Clerk: Good morning, sir. Welcome to our booth. What products _______________? Customer: We are particularly interested in your new video cameras. Could you tell me 2 _________________?Clerk: Sure. We have two models: the Compact and the Super. Which 3 ____________________? Customer: The Super.Clerk: What do you want to know, 4 ___________________ ? Customer: Well, actually both. We are interested in both the functions and the price.Clerk: In that case, let me 5 __________ the 3.1 MP video camera. Here it is. It’s a best seller in the market. Customer: 6 __________________________________?Clerk: US$ 380 per unit.,。