高中英语 Unit 5《Inside advertising》课件（1） 新人教版选修9.pptx

Warming upWelcomeAdvertisingWhere can we find advertisements?on TV; over the radio; on the Internet; in newspapers; on posterseverywhere(in the media)Why are advertisements so popular? increase sales -reduce the prices make the right decision introduce new productsmakeaware of-spread; change; improvefunctions;help ina variety of wayscomprehendingMakenotesaboutwhatyouhavejustreadunderthefollowingheadings.Whoadvertises?businesses,individuals,organizationsandassociations.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.Wheredotheyadvertise?OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsnortsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces.Howdotheydecidewheretoadvertise?Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.Doesadvertisingwork?YesandNo.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However.adsdochangepeoplesopinionsovertime.Language Study1.Thenwecanavoidbeingcontrolledbythem.(ReadingPara.1)【解析】avoid后接动词 -ing形式作宾语 。

考查方向】接动词 -ing形式作宾语 的动词有：appreciate,admit,avoid,bear,consider,canthelp,complete,delay,dislike,deny,endure,enjoy,envy,escape,excuse,finish,forgive,hate,imagine,involve,keep,mind,mention,miss,pardon,resist,permit,practice,prevent,risk,suggest,save,quit,stand(坚持，忍受)真题再现】Thereisastoryhereinthepaperabouta110-year-oldman.Mygoodness!Icantimagine_thatold.（江苏2006）tobeB.tohavebeenC.beingD.havingbeen【点拨】imagine后接动词 -ing形式作宾语，排除A和B；而D项havingdone表示动作已经发 生在imagine之前，而根据上下文，应该 是现在发生的事情，故选C2.Having identifiedthetargetgroup,researchersfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikesanddislikes,andhowtheproductwouldfitintotheirlives.(ReadingPara.3)【解析】句中identifythetargetgroup动作发生在句子的谓语动 作findout之前，故用havingdone结构。

考查方向】havingdone的被动式havingbeendone真题再现】fromothercontinentsformillionsofyears,Australiahasmanyplantsandanimalsnotfoundinanyothercountryintheworld.（湖北2005）A.BeingseparatedB.HavingseparatedC.HavingbeenseparatedD.Tobeseparated【点拨】逗号后面的部分是主句，前面这一部分只能是状语作状语的非谓语动词逻辑 上的主语应是主句的主语，即Australia分割开”这个动作发生在很久以前而且与其逻辑主语是被动关系，这样就需要用分词的完成被动式，故选C3.Buyourshoesandyoullliveanexcitinglifeinthe“fastlane”.(ReadingPara.4)【解析】本句是“祈使句+and（or）+一般将来时的句子(有时也用祈使句)”结构考查方向】考查此类句型时，一般设空在三个地方：考查连词 and/or；考查前面祈使句；考查并列句后面谓语部分的时态 祈使句+and+简单 句，相当于if条件句+主句；祈使句+or+简单 句，相当于否定的条件句+主句。

真题再现】Startoutrightaway,youllmissthefirsttrain.(四川2006)A.andB.butC.orD.whileStandoverthereyoullbeabletoseeitbetter.（天津2004）A.orB.whileC.butD.andEnglishhasalargevocabulary,hasntit?Yes._morewordsandexpressionsandyouwillfinditeasiertoreadandcommunicate.（上海2004）A.KnowB.KnowingC.ToknowD.KnownLetskeeptothepointorwe_anydecisions.（全国I卷2004）willneverreachB.haveneverreachedC.neverreachD.neverreached【点拨】or表示否定的意思，而and表示并列的意思，故CD考查前面的祈使句，故选A；而考查后面句子的一般将来时的时态 ，故选A4.Advertisementsinnewspapers,on the other hand,aremuchcheaper.(ReadingPara.6)【解析】ontheotherhand另一方面。

考查方向】ononehandontheotherhand一方面另一方面真题再现】Iwouldlikeajobwhichpaysmore,but_IenjoytheworkImdoingatthemoment.（浙江2006）A.inotherwordsB.ontheotherhandC.foronethingD.asamatteroffact【点拨】inotherwords换句话说 ，ontheotherhand另一方面，foronething其中一个原因是，asamatteroffact事实上根据上下文，后半分句表示转折，故选B5.However,itwouldbeno use advertisingproductsonradioiftheadreliesonvisualeffects.(ReadingPara.7)【解析】本句中it是形式主语，动词 -ing形式advertisingproductsonradio是真正的主语考查方向】在Itisnouse/gooddoingsth句型中，it是形式主语，doingsth是真正的主语考试时 常在it处或在动词 -ing形式处设 空或对use进行辨析。

真题再现】Eugenesneverwillingtoalteranyofhisopinions.Itsnouse_withhim.（上海2006）A.toargueB.arguingC.arguedD.havingarguedItisno_arguingwithBillbecausehewillneverchangehismind.（全国III卷2006）A.useB.helpC.timeD.way【点拨】这两题考查的都是Itisnouse/gooddoingsth句型，故BA6.However goodanadvertisementis,peopleareunlikelytobepersuadediftheproductisunsuitableforthem.(ReadingPara.8)【解析】“Howevergoodanadvertisementis”是“however+adj.(adv)+主语+v.”结构，这是让步状语从句考查方向】however作为从属连接词，通常接形容词或副词的原级，后面的让步状语从句用陈述语序考试常考的是however与其他连接词的辨析，或考查“however引导的句子结构不能倒装”这一知识点。

真题再现】Thisisaveryinterestingbook.Illbuyit,_.（陕西2006）A.howmuchmayitcostB.nomatterhowitmaycostC.howevermuchitmaycostD.howmayitcostHetriedhisbesttosolvetheproblem,_difficultitwas.（天津2005）A.howeverB.nomatterC.whateverD.although【点拨】句意：不管它有多贵，我都要买A和D语序不正确，B项how后面缺少much，故选Chowever表示程度，“无论多么”；B项不完整，whatever无论什么；although尽管句意：无论多么困难，他尽最大努力解决问题7.Ontheotherhand,being constantly exposedtoadvertisementscanhelptochangeouropinionsovertime.(ReadingPara.9)【解析】beingconstantlyexposed是动词 -ing短语作句子的主语考查方向】动名词在句子中充当主语与不定式在句子中充当主语的区别：动名词常表示一般或抽象的多次性行为，而不定式则往往表示具体的或一次性的动作。

真题再现】_tosunlightfortoomuchtimewilldoharmtoonesskin.(上海2002)ExposedB.HavingexposedC.BeingexposedD.Afterbeingexposed【点拨】过去分词和介词短语不能充当主语，故A和D错误 ；expose与onesskin是动宾 关系，所以用动名词的被动式作主语句意：在阳光下晒太长时间对人的皮肤有坏处8.Organizationsandindividualsadvertisebecausetheywanttopersuadepeopletobehaveincertain ways,forexampletobuya certainbrandofrice,stopspeedingorseeamovieattheircinema.（UsingLanguageP48ReadingPara.1）【解析】句中certainways表示“某些方法”，acertainbrand表示“某一商标”考查方向】表示说话 双方彼此都知道或无须详细说 明的，常用“acertain/a/some+可数名词单 数”表示“某一”，或“certa。