disney介绍概要.ppt

Walt Disney,By 陈明圆,1.History 2.Divisions 3.Animation 4.Disney World 5.American culture invasion? 6.Reflection,Contents,History,Founders: Walt Disney Roy Disney Founded: October 16,1923 Los Angles,,1,,,2,,,3,,,4,,,5,Foundation stage (1937-1942),Adjustment in War II (1943-1949),Golden age (1950-1966),Dormant exploration (1967-1988),the Second golden age(1989-now),1.Walt Disney Studio 2.Entertainment 3.Disney—ABC Television Group 4.Disney Interactive Media Group 5.Disney Interactive Studio 6.Websites 7.Disney Consumer Products 8.Walt Disney Parks & Resorts,Divisions,在各个领域，迪士尼的旗下品牌均是该领域的佼佼者。

Disney comes to the top among many fields,Animation,Classics迪士尼经典动画 Live Action with Animation迪士尼真人动画 3D Computer Animation迪士尼计算机动画 Claymation Animation迪士尼模型动画 Movietoons Animation迪士尼电影版卡通,Classics,Live Action with Animation 迪士尼真人动画,3D Computer Animation迪士尼计算机动画,Claymation Animation 迪士尼模型动画,《 Recess: School's Out 》 《下课后》,Movietoon Animation 迪士尼电影版卡通,Disney World,再多一天——迪士尼乐园里的24小时—播放—优酷网，视频高清观看 ,Orlando Tokyo Los Angles Hong Kong Paris,US Disney,Los Angeles July, 17th,1955 The first Disneyland theme park in the world.,Los Angeles July, 17th,1955 The first Disneyland theme park in the world.,US Disney,Open-minded and creative Multi-culture Fair competition A leading atmosphere of Disney cartoons ……,Tokyo Disneyland Resort,1982 The largest Disneyland The most successful Disneyland all over the world,Tokyo Disneyland Resort,Loyalty to the unit People oriented, respect others Pursue competition which is based on the collectivity Seeking for efficiency Regard quality as life Aspire after long-term profits successful!!,Euro Disney,At the beginning of 1992 The 4th Disneyland The biggest culture and entertainment center in Europe,The wrong location for the intelligentsia Incorrect suppose about the European culture such as: The Europeans don’t have breakfast; Don’t provide alcoholic drinking; Lazy and selfish employees; Different attitudes towards the holiday and theme park; The lack of attraction,Euro Disney,Hong Kong Disneyland Resort,126 square kilometers 2005,Hong Kong Disneyland Resort,Concern of humanity Pay attention to the details and be creative Take advantages of the local environment Combination of Chinese culture Provide special Asian food and jewelry Localization of employees and management Perform particular Hong Kong programs additionally,Hong Kong Disneyland Resort,Problems: Limited spaces and equipments Underestimate the number of visitors Deficient-skilled employees Bad quality of services Low efficiency long way to go,Disneyland in Shanghai,On November 4，2009，Shanghai Information office announced：The application of Shanghai Disneyland project has been approved by related apartment,From the chart we can learn that the 6th Disney world will be in Shanghai.,1、The entire project, from the initial various rumors to the confirmation of development and reform commission has experienced a lot of twists and turns.,2、General situation. Scale Shanghai Disneyland project will use Japanese Disneyland as the mode. The budget cost of it is 24.48 billion yuan. The amusement section will cover about 8 square kilometers, with large radiation supporting area. The first stage of the project will cover an area of 1.5 square kilometers.,3、Expected effects,The surrounding real estate appreciation Giving impetus to local tourism The chain of related industries value added.,Disney is so splendid. It affects the world, of course including China. That Disneyland will be in Shanghai is the best proof. Traditional culture of China combines with western culture.,There are many optimistic aspects of Shanghai Disney: Huge market, high consuming ability and large population. Disney has considerable effect on Chinese people over the past decades. World-class Disney is not just by building, it also needs more protection and management. It relays on raising people’s inner quality rather than a single Disney company can do.,We are looking forward to the prosperity of Shanghai and the development of Shanghai Disney.,American culture invasion?,American culture has invasion people’s basic life and entertainment gradually.,In fact, there are about 25,000 theme parks in mainland China.,For example, the goal to build “Discovery Kingdom” is making oriental Disneyland. “迪士尼太远，去发现王国”,China does not lack character animation.,Xi Yang yang and Hui Tailang,Popular Educational Naïve? Controversial,As we all know, culture and related industries are the important parts of “soft power”. It has huge and important effect to promote social process and stimulate economic growth.,The value of Disney,,Disney Media Networks,,,Walt Disney Parks and Resorts,Walt Disney Studio Entertainment,Disney Consumer Products,,,,,,,Diagram,The sales of amusement park ticket is a part of revenue, more revenue is from the sales of its cultural products. Happy valley, the domestic large-scale theme park, its derivatives (派生物)account for l。