英汉《营销学》常用词汇三.pdf

英汉《营销学》常用词汇（ 3）prim arydem and基本需求prim arysources第一类/主要数据printm edia印刷媒体private/for-profitorganization私营/盈利性组织PRIZM(PotentialRatingIndexforZipMarkets)按邮政区划为基础的潜力等级指数proactivenew-productdevlopm entstrategy进取型新产品开发战略probailtysam pling概率抽样problem form ulation界定问题problem identifcatioin确定问题procesm angem nt过程管理Procter& Gam ble(P& G)宝洁公司productline产品线productavilabilty产品的可获得性productategory产品类别productlas产品类别productdecisons产品决策productdesign产品设计productdevlopm ent产品开发productdim ensionoratributes产品维度/属性productevolution产品演变productfeatures产品特征productintetshare产品倾向份额rctleadersip产品领导能力productlifecyle(PLC)产品生命周期productlifecylecurve产品生命周期曲线productline产品线productm angeraudit产品经理审计productofering供应品productorganizaitonofsalesforce按产品组织销售队伍productpolices产品策略productpositonig产品定位productquality产品质量productscope产品范围productspace产品位置productspecifcations产品规格productsytem s产品体系producttype产品类型productusage产品用途product产品product(ion)-orientdorganization产品/生产导向型组织production生产product-linepricngadjustm ents产品线定价调整product-m angem nt organizationalstructre产品管理组织结构product-m arketentrycontrol产品－市场进入控制rct-relatedbehaviraldescriptors与产品相关的行为变量product'sm arketcharcteristics产品的市场特征product-usetsting产品使用测试pro-environm et环保profitim pactofm arketstrategy(PIMS)市场战略的利润影响profitabiltyanlysi盈利性分析profitabilty盈利性/盈利能力profitablesurviorstrategy有利可图的生存者战略project-om panyresourcecom patibilty项目与公司资源的协调性projectdprofit-and-losstaem nt预计损益表projectivetst投影测试prom tiondecisons促销决策prom tionm ix促销组合prom tionpolices促销策略prom tion促销prom tionalalowance促销折让prom tionalefort促销努力prom tionalpricng促销定价rm tes及时性proectorstrategy探索型战略prospectingforcustom ers寻找顾客psychographics心理统计特征psycholgicalcost心理成本psycholgicalpricng心理定价法publicorganization公共组织publicrelations公共关系publicutilties公共设施publicty公共宣传pulstrategyforcontrolfdistributionchanels分销渠道控制的拉式战略puildilation瞳孔扩张purchasepredispositon购买倾向purchasingagent采购代理purchasingcontract采购合同purchasingm anger/agent采购经理／代理purchasingpowerperity(P)购买力平价指数pushm oney/spifs佣金pushstragteyforcontrolfdistributionchanels分销渠道控制的推式战略qualifyingprospects审查潜在顾客资格qualitydim ensions质量维度quality质量quantiydiscount数量折扣questionm arks问题类questionig询问法quotas定额R& Dexpenditure研究开发战略raceandethnicorign种族和民族rackjobers供应超级市场的批发商radio无线电广播rankordering排序rateofadoption采购率rate-of-return/targetreturnpricng回报率/目标回报定价法rationalpeals理性诉求rationale基本原理rawm aterials原材料reactiveandproactiveresponse反应及前摄策略reactivenew-productdevlopm entstrategy反应新产品发展策略reactorstrategy反应型战略realestae房地产rebates回扣recaltest记忆测试reciver接收者reciprocity利益互惠recognitonofproblem /ned发现问题/需求recognitontest认知测试recration娱乐业recruitm entandselction招聘与选拔recylingofpackagin包装回收（利用）Rebok锐步refrencegroup参照群体refrentpower参照权refocus巩固refunds退款refusaltodeal拒绝经营regresionanlysi回归分析法regulation管制related/concetricdiversifcation相关/同心多元化relationalVMSs相关式垂直营销系统relativeatractivensofdeclinigm arkets衰退市场的相对吸引力relativem arketpotential相对市场潜力relatiem aretshare相对市场份额reliabilty可靠性repatpurchasebehavior重复购买行为reption重复repositonigs重新定位产品requirem ntsplanig需求计划resler中间商residentbuyers常驻采购员resourcealocation/deploym ent资源配置responsestrategis反应策略responsetocom m unication传播响应responsivestrategy反应型新产品开发战略responsivens响应性retailcoveragestrategy零售范围战略RetailIndex零售指数retailoutlets零售店retailsales零售额retailerco-peratives零售商合作社retailer零售商retailngtrends零售趋势ReturnonEquity(ROE)权益回报率etr Ivestm nt(I)投资回报率ReturnonNetAsets(RONA)净资产回报率revrsengiering反向工程rewardsytem s奖励系统rivalrydetrm inats竞争决定因素rivalry竞争对手RobertMiles罗伯特·迈尔斯Rockwel洛克威尔Rolex劳力士Rols-Royce劳斯莱斯roster名册Rover罗佛公司salry薪金salesagents销售代理商salesanlysibycustom er顾客销售分析salesanlysibyordersize订货规模的销售分析salesanlysibyproduct产品销售分析salesanlysibyteritory区域销售分析salesanlysi销售分析salesforcasting销售预测salesforcestim ates销售人员估计salesfrcesize销售队伍规模salesforce销售队伍salesforecasting销售预测salesm angem nt销售管理salesorganization销售组织salesperform ance销售表现/业绩salespersonelincetives销售人员激励salespersonel销售人员salesplanig销售计划salespotential销售潜力salesprom tion销售促进/促销salesteritory销售地区salestrends销售趋势sales销售额sales/pricereduction销售/价格下降sam pledesign样本设计sam plesize样本大小sam pling抽样sam pling提供样品scaleficency规模效率scaledm easures比例测度scoringm odels评判模型screnigofideas创意筛选sealdbiding招标Sears西尔斯secondarysources第二类/次要数据second-but-betrnew-productdevlopm entstrategy后者居上型新产品开发战略security证券业segm ntaionandtargeting细分与目标选择segm ntaioncriteria细分标准segm ntaiondescriptors市场细分变量segm ntaion市场细分Seiko日本精工株式会社（全球著名的打印机生产商）selctivedem and选择性需求selctivedistribution选择分销selctivexposure选择性接触selctivepercption选择性感知/理解selctiveretntion选择性保留self-em ployedperson独立经营的个人self-m anginteam s自我管理团队self-orientd自我导向型selingroups销售团队seliprsiton销售计划/提议seling推销/销售serviceguarntes服务保证serviceindustry服务产业serviceorganization服务组织servicequality服务质量service服务serviceabilty服务能力serviceabilty适用性serviceschanels服务渠道servicngproducts服务产品servicngtheacount客户服务setingquotas确定定额shake-outstage动荡阶段sharedprogram s/facilties分享计划/设备share-growthstrategisforfolwers追随者的市场份额增长战略shareholdervalue股东价值share-m ainteance份额保持Sherm anAct,USA美国谢尔曼法案shopingods消费品short-erm m em ory短期记忆signalvehicle/carier信号载体sim ulatedtestm arketing模拟市场测试sin。