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外教社2023领航大学英语:综合教程 第3册 Unit 4 PPT课件(试用版).pptx

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    • PioneerCollegeEnglishIntegratedCourse3Unit4SocialNetworking领领航航大大学学英英语语 综综合合教教程程3ContentsLearning ObjectivesPART IPair WorkGroup WorkOptional TaskStarterPART IIListeningText AReading ComprehensionThe Social Bad of Social Media(Section A)Use of LanguageReadingWatchingWritingThe Social Bad of Social Media(Section B)ContentsPART IIIText BReading ComprehensionUse of LanguageThe Social Good of Social Media(Section A)TranslationWritingListeningWatchingSpeakingThe Social Good of Social Media(Section B)PART IVMake a Comparative Study of Chinas SocialNetworking Sites Further StudyProjectStarterPART IPair WorkOptional TaskGroup WorkWatchthevideo“BeingAloneTogether”,inwhichthespeakercitedsomenegativeexamplesofsocialnetworkingandexpressedherworries.Fillinthemissingwords.Compareanswerswithyourpartner.plugged-in/5/a.熟悉技术的board/n.董事会shot/n.照片grief/n.U,C 悲痛reverie/5e/n.幻想set oneself up for sth 将自己置于某种境地self-reflection/75/n.U 反思customize /5/vt.定制Helpful Words and ExpressionsStarterPART IPair WorkOptional TaskGroup WorkNegativeExamplePeople text or do email during corporate 1)_.They text and shop during classes,during 2)_,actually during all meetings.Parents text and do email at breakfast and at dinner while their children complain about not having their parents 3)_.These same children 4)_each other their full attention.We even text at funerals.board meetingspresentationsfull attentiondenyStarterPART IPair WorkOptional TaskGroup WorkWorryWere setting ourselves up for trouble in how we 5)_each other and ourselves,and also for trouble in our capacityfor self-reflection.Were getting used to a new way of being alone together.People want to 6)_,but also elsewhere.People want to customize their lives.They want to control over where they put their attention and go in and out of7)_ they are.You can 8)_ hiding from each other,even as were all constantly connected to each other.relate tobe with each otherall the placesend upOptional TaskGroup WorkPair WorkStarterPART I2.Anoxymoron(矛盾修辞法)isafigureofspeechcontainingwordsthatseemtocontradicteachother.Oxymoronscanbeusedtocreatesomedramaticeffect,ortomakeapersonstopandthinkwhetherthatistolaughortowonder.Discussthefollowingquestionsingroupsofthreeorfour.What does the speaker mean by saying“being alone together”?_ _ _What are the effects of social networking on your daily communication?1)2)The speaker uses the phrase to define the relationships we have with each other today.We all have our smartphones.We seem to be always connected with each other through the devices.However,we dont give full attention to each other in real life.We try to avoid face to face conversation and hide our real spontaneous feelings.There are problems in our communication with other people.Pair WorkOptional TaskGroup WorkStarterPART I1.Pair work:Workwithyourpartner.Lookatthefollowingpicturesshowingsometypesoflong-distancecommunication.ShareyourknowledgeofsomeChineseorforeignlong-distancecommunicationmethodsinhistory.MessengerEmailFrom telephone to smart phonePair WorkOptional TaskGroup WorkStarterPART I2.Group work:Workingroupsofthreeorfour.Discussthepositiveeffectsofsocialnetworkingasawayofinterpersonalcommunication.ShareyourexperiencesofusingWeChat,orothercommunicationappstoillustrateyouropinions.Use of LanguageReading ComprehensionText AListeningThe Social Bad of Social Media(Section A)PART II1.Listentotheaudio,whichtalksaboutWeChatasamarketingtoolintheChinesemarket.Decidewhetherthefollowingstatementsaretrue(T),false(F),ornotknown(N).WeChat Features for Companieshandy/5/a.便利的enlarge/5/vt.扩大equivalent/5/n.等同物;对应物e-commerce/57/n.U 电子商务retention/5/n.U 维持;保留WeChat Mini Program 小程序optimize/5/vt.使最优化ecosystem/57/n.生态系统unmatched/75/a.无可匹敌的Helpful Words and ExpressionsUse of LanguageReading ComprehensionText AListeningThe Social Bad of Social Media(Section A)PART II _ 1)_ 2)_ 3)WeChat has become a necessary marketing tool for Chinese companies who want to enter the global market._A WeChat Official Account is just like an e-commerce website,giving customers access to buy products._A company can provide customer care services in its WeChat store to enhance customer retention._FWeChat has become a necessary marketing tool for companies who want to enter the Chinese market.FWeChat stores are the equivalent of an e-commerce website,giving customers access to buy products.TUse of LanguageReading ComprehensionText AListeningThe Social Bad of Social Media(Section A)PART II_ 4)_ 5)Customers prefer WeChat Mini Programs to WeChat store s because the mini program apps are more professional._WeChat CRM helps a company know its customers and stay connected to them._TNThe speaker doesnt mention customers preference about WeChat Mini Programs to WeChat stores.Use of LanguageReading ComprehensionText AListeningThe Social Bad of Social Media(Section A)PART II2.Learnthelisteningskillinthebox.Thenworkonthetaskbelow.Distinguish perspectives from stancesIn an academic context,both perspectives and stances are used to express opinions,but 。

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