专题之：体育旅游开发.ppt

单击此处编辑母版标题样式单击 此处编辑 母版副标题样式http:/http:/http:/http:/Sport Tourism体育旅游http:/http:/Content 内容Definitions 定义History 发展过程Types 类型Issues/Trends问题、发展趋势http:/http:/WHAT IS SPORT TOURISM?http:/http:/Sport Tourism 体育旅游“Travel for non-commercial reasons to participate or observe sporting activities away from the home range” (Hall, 1992)“All forms of active and passive involvement in sporting activity, participated in casually or in an organized way for non-commercial or business/commercial reasons, that necessitate travel away from home and work locality” (Standeven &Deknop, 1999)“Holidays involving sporting activity either as a spectator or a participant” (Weed&Bull,1997)http:/http:/体育旅游是以参与或观赏体育活动为目的,或以体育为内容而产生的一种短暂性的生活方式,是旅游者在旅游和暂时性停留中所引起的一切与体育有关的现象和关系的总和。

http:/http:/Sport tourist 体育旅游者“A temporary visitor staying at least 24 hours in the event area and whose primary purpose is to participate in a sports event with the area being a secondary attractions” (Nowaga et al,1996)“Individuals and/or groups of people who actively or passively participate in competitive or recreational sport, while travelling to and/or staying in places outside their usual environment”(Gammon & Robinson, 1997)http:/http:/Definitions 定义Sport TourismSport Touristhttp:/http:/IS SPORT TOURISM A NEW FIELD?http:/http:/History of Sport + Tourism发展过程Ancient (776 B.C.480 A.D.) Greece Olympic Games(776 B.C) Rome (200 B.C 480 A.D.) Gladiators 角斗士 Middle Ages and Renaissance (5001400 A.D) Jousting马上枪术比赛http:/http:/History of Sport + Tourism16th 19th Centuries The European Grand Tour Initially involved cultural tourism, but spread to outdoor scenery (skiing in the Swiss Alps) and spectator and participant events (fencing, horse racing, hunting)19th 20th Centuries Development of team sport provided spectator opportunities for the masses Development of mass transportation provided accesshttp:/http:/History of Modern SportDeveloped in late 19th and early 20th Centuries Baseball, American Football, Soccer, Basketball (Team); Skiing, Mountaineering (Individual) Explosion during 1970s and 1980s Cable TV, Live Broadcasting, Emergence of Sports Media Icons (Michael Jordan)Extreme Sports/ Adventure sports “in things” such as backpacking, hiking, trekking, bridge jumping, bungee jumpinghttp:/http:/WHAT ARE SOME EXAMPLES OF SPORT TOURISM?http:/http:/Types of Sport Tourism类型Participant (Active) 参与型Spectator/Observer (Event) 观赏型Nostalgia 怀旧型http:/http:/Participants (Active)参与型Top performance Athletes Olympics, Professional Leagues, Serious Leisure Athletes Golf, Snowboarding, Road RacersHealth and Fitness Athletes Runners, Bikers, ResortsRecreational or Social Athletes Bowling, Golf, Tennis, Cruises乘船游览 Indirect Participants Instructors, Trainers, Guideshttp:/http:/Spectator/Observer (Event)观赏型Paying or Non-paying Visitors Fans“Official” Support Personnel Official, Coaches, Trainers, Event Personnel“unofficial” Support Personnel Family, FriendsMedia Reporters, Photographers, Broadcastershttp:/http:/Nostalgia 怀旧型Sports Museums China Sports MuseumThemed Bars and Restaurants ESPN Club, Yao Restaurant & Bar Heritage Events, Sports Reunions 25th Reunion of the 1980s Houston Astroshttp:/http:/China sport Museum中国体育博物馆http:/http:/Yao Restaurant & Barhttp:/http:/WHAT ARE SOME ISSUES AND TRENDS OF SPORT TOURISM?http:/http:/Issues 存在问题Seasonality All tourism ventures must deal with periodic ups and downs associated with tourist supply/demand Some sports have natural seasons Downhill skiing, Professional Sports LeaguesSustainable Development How can sports tourism be promoted in ways that can be maintained and will not be overly-destructive of natural resources or environment? http:/http:/Trends 发展趋势Developing Markets 市场开发 Nostalgia Tourism Sports Museum Historic or Famous Sites (Olympic Sites) Fantasy sports weekends, Cruises Extreme Sport Tourism Hiking, trekking, bridge jumping, bungee jumping Visual Sports Tourism Home video games, virtual reality, Fantasy Sportshttp:/http:/Trends 发展趋势Participation Patterns 参与方式 Individual, rather than team sports Diversification (cross-participation) Sports hybrids continue to develop (snowboarding) Sports adapt to urban life (indoor climbing facilities) Natural environments (provide risk, uncertainty) will increase in popularity as sports tourism destinations http:/http:/分析：北京奥运遗产旅游开发Visible heritages 有形奥运遗产Invisible heritages 无形奥运遗产http:/http:/Olympic venues 奥运场馆： “Birds Nest” 鸟巢 the “Water Cube”水立方 Olympic Park 奥体公园 and so on.http:/http:/Measures of development北京奥运遗产旅游开发措施Hosting sport events 积极承办体育赛事Developing the exhibition industry 着力发展会展业 Great efforts to develop sports leisure, travel, fitness exercise大力发展体育休闲、旅游、健身运动Developing cultural entertainment and cultural festivals 繁荣发展文化娱乐业，精心培育文化节事 http:/http:/Review 总结与回顾Definitions 定义History 发展过程Types 类型Issues/Trends问题、发展趋势http:/http:/Practice 练习Suppose you are the head of the newly founded Sport Tourism Department under China Sports Bureau. At a working conference of the Bureau, you a。