advertisement牛津版M4U1.doc

Teaching material: Advertisements in Unit 1, Module 4 ( Advance with English, Yilin Publishing House)Type of lesson: Reading Ⅰ★The analysis of the teaching material:The teaching material deal with the topic of advertisements, consisting of three parts. In the first part , it serves as an introduction , bringing readers’ attention to the topic. The second part is the main body which contains three segments with subtitles, talking about the definition of advertisements and the classification of advertisements , the commercial advertisements may not tell the truth and the aims of public service advertisements. The last part can be viewed as a summary of what has been addressed about and advertisements and the writer gives readers aome suggestion when we are faced with ubiquitous advertisements.The teaching material is an expository writing and the reading strategy concerning this genre is presented in the book. Therefore, the students are expected to be acquainted with the structure of an expository writing. Besides the structure of the passage, through reading the passage, students will have a better understanding of advertisements and know how to deal with advertisements when they buy the product or service the ad promotes. It will cultivate students’ ability to distinguish “bad” ads from good ones and make sensible decisions.★The analysis of students:The topic of advertisements seems to be familiar to students and moving songs. Beautiful pictures and celebrity endorsements are all attractive to students. However, commercial advertisements are so overwhelming that senior high students may not have the ability to see through the tricks hidden in those advertisements. What’s more , students often ignore the existence and significance of PSAs , which plays a great role in the cultivation of social morality.In the Welcome to the Unit, the students have got a rough idea of what will be discussed in the unit, which will make it easier for them to understand the passage. Students in Grade Ten haven’t read many expository writings, it may be difficult for them to analyze the structure of the passage but the subtitles can help a lot..★Teaching aims and purposes:1. Knowledge and Ability: Students can achieve the comprehension of the reading material by using the corresponding reading strategies, such as skimming the text for the main idea, scanning the text for specific information and paying attention to the structure of the text. 2. Process and Approaches:Students are expected to know how to analyze an exposition.Students are expected to take an active part in the class and connect their own experience with what they are reading.3. Emotional attitude and Value:Students are expected to know the definition and classification of advertisementsStudents are encouraged to express their ideas about advertisements and cultivate their abilities to distinguish different ads and make wise decisions about purchases.★Teaching focuses: 1.The teacher should help students to analyze the structure of the passage 2. The teacher should help students to grasp the gist of the reading passage..3. The teacher should enable students to develop their reading ability.★Difficult areas for students:1.Students may find it difficult to understand the tricks hidden in the slogans of some advertisements.2.Students may find it difficult to master the structure of an expository writing and write an exposition.★Teaching methods and principlesVisual and audio methodInteractive methodCommunicative method Task-based learning★Teaching aids:ProjectorA ComputerSome color pensTeaching ProcedureStep 1 Lead-in 1. Ask the Ss: What do you think of your school life?----Try to connect the Ss’ answers with school clubs.2. Group work Suppose you are the organizer of the English Club in the school, try to say something to attract more students to join you. You can only use three sentences at most.Ask some students to give their sentences and tell the Ss “What you did just now is in fact a kind of advertising.”Ask the Ss: Have you realized what you did just now is actually a kind of advertisement? ----introduce the topic of the class---AdvertisementsStep 2 What is an advertisement?1. Ask the Ss “What is an advertisement?” Let them use their own words. The Ss may have difficulty expressing it clearly and properly.----We are so used to advertisements that we often ignore them. So today we are going to read a passage about advertisements and try to learn more.2. Ask the Ss to read the passage (the part of “What is an advertisement?”) to get the author’s definition of advertisements.An advertisement provides information and uses persuasive languages and exciting images to encourage people to buy a product or service or believer in an idea.3. More questions to help the Ss understand this part:Where can we see advertisements? ---Media--- Billboard, newspap。