中西酒文化之迥异英文版精美讲课教案.ppt

中西酒文化之迥异(英文版)精美PPTContents•A Brief Introduction of Wine History•Types of Wine and Brewing Technique•Different Vessels•Drinking Etiquette•Wine CustomsTypes of Wine and Brewing 1.ClimateChinaWestern countriesEast Asian monsoon East Asian monsoon climate climate ● ●Mediterranean climateMediterranean climate● ●Maritime climateMaritime climate● ●Continental climateContinental climate 1.ClimateChinaWestern countriesThe rainy season is The rainy season is simultaneous with the simultaneous with the warmest season.warmest season. ● ●Plenty of sunshinePlenty of sunshine● ●Dry and hot in Dry and hot in summersummer 2.MaterialChinaWestern countries3.Types of WineChinaWestern countriesYellow WineYellow Wine△△Nu’er HongNu’er Hong△△Xiangdiao Shaoxing Xiangdiao Shaoxing Medium SweetMedium SweetLiquorLiquor△△Moutai LiquorMoutai Liquor △△Wuliangye LiquorWuliangye Liquor BeerBeer△△Pilsener beerPilsener beer△△Bock beerBock beerWineWine△△Chateau Lafite Chateau Lafite Rothschild Rothschild △△Beaujolais VillagesBeaujolais Villages4.Making processChinaWestern countriessolid-state & duplexsolid-state & duplex zymotechnics zymotechnicsliquid-state & simplexliquid-state & simplex zymotechnics zymotechnicsImmerse in the waterImmerse in the water→Cook→→Cook→Add in the yeastAdd in the yeast Natural fermentationNatural fermentation 4.Making processChinaWestern countriesThe unity of The unity of ● ● material material● ●Water Water ● ●distiller’s yeast distiller’s yeast ● ●MaterialMaterialPay attention to 3 things:Pay attention to 3 things:1 Core:1 Core:drinking vessel1. The materials of drinking vessel2. The shape of drinking vessel1. The materials of drinking vesselIn China angle of animals, hoistbronze , ceramic, gold and silverglass 1. The materials of drinking vesselIn western countriesglass and crystal2. The shape of drinking vesselIn Chinaanimal shape painted characters, landscape, and stories 2. The shape of drinking vesselIn western countries narrow mouth wide belly The difference of drinking etiquetteWhat is the difference?In ChinaIn ChinaChinese pay attention to the person who is drinking and the atmosphere of the banquet. Usually, the younger generation should take the initiative to propose a toast to the elder or the superior with a toast speech. And In some places, the only way to express the etiquette of the host is letting the guests drunk.1.Toast etiquetteYou should fill the cup when you give someone some more wine, and drink all the wine in your cup when you give a toast to someone.In western countriesIn western countriesPeople in the western countries keep their mind on the wine flavor, and they prefer a mild atmosphere in the banquet. You’d better fill the cup of the guest two-thirds if you want to give them some more wine. And ,you don’t have to drink all the wine in your glass when giving a toast to a guest of honor.The westerners give toast, and make a toast speech too. But, they do not encourage others to drink, neither do they consider that letting the guest drunk is a way to express their etiquette .What is the difference?2.Drinking orderWhat is the difference? Chinese people drink one kind of wine at each banquet. 2.Drinking orderWhat is the difference? Unlike us, the westerners drink several kinds of wine at a banquet. They drink aperitif before mealsThey drink cocktails after meals2.Drinking orderWhat is the difference?They drink white wine when the salad and cold dish snacks is offered, 2.Drinking orderWhat is the difference?champagne for sweet food. When a meal is finished ,they may have tasted several kinds of wine.Why are they differentIn China, many kiss the baby for the nurse's sakeIn western countries, to drink is to enjoy the wineChinese people consider wine as a tool and hide their real intention behind wine.People in the West take wine as an artwork and they have the direct intention of wine-drinking.Comparison of Chinese and the Western Wine CustomsChinese Wine Customsl Ancient: ü offer sacrifices( worshiping heaven or ancestors)Chinese Wine Customsl Ancient: üserve distinguished guestsChinese Wine Customsl Nowadays: ü become a daily necessityü host alcohol banquets to celebrate the happiness in their livesü “If we are good friends, then bottoms up; if not, then just take a sip” Special Occasions•Dragon Boat Festival:• xiong-huang wineDouble Ninth Festival: chrysanthemum wineWine FestivalslInternational Berlin Beer FestivalüMost famous wine festivals in the worldWine FestivalsAmerican wine festivalü consist of hours of lectures, seminarsü participants build skills at identifying wines by smell, coloration and taste comparisonl In Chinaü No certain festival for wineüWine is more an spiritual medial In the westü Wine has more mythology and religious colorReferences•曲晓慧, 酒文化之中西对比. 2010.•肖艳, 浅析中西文化差异在酒文化中的折射. 2010.•杜莉,中西酒文化比较. 2004.•Thank You 结束语结束语谢谢大家聆听！！！谢谢大家聆听！！！36。