游戏展会游戏产业.docx

游戏展会游戏产业　 摘 要　论文以中国嬉戏产业和嬉戏展会为探讨对象，探讨中国嬉戏产业对中国嬉戏展会的影响本文从国内外最有影响力的展会动身，运用案例分析和文献分析的探讨方法，在分析论述了国内外嬉戏展会的发展状况、嬉戏行业发呈现状的基础上，又从嬉戏类型的多元化对展会内容的影响、嬉戏产业的不同阶段对嬉戏展会的影响以及嬉戏展会的品牌效应三方面全面分析了嬉戏产业对嬉戏展会产生的影响，并以 E3 嬉戏展和 ChinaJoy 两大展会为例，对比列举出其中一项嬉戏行业影响到嬉戏展会的详细形式，进一步对嬉戏产业对嬉戏展会的影响绽开论述，最终从打造本土嬉戏作品输出平台与开发拓展新品种特色化配套服务两个方面提出了将来嬉戏展会的发展方向，对将来我国嬉戏展会充溢着信念与希望　关键词：嬉戏展会，嬉戏产业，ChinaJoy，E3　本科论文　Abstract　The thesis takes China"s game industry and game exhibition as the research object, and studies the influence of China"s game industry on China"s game exhibition.　Starting from the most influential exhibitions at home and abroad, this paper, using the research methods of case analysis and literature analysis, on the basis of analyzing and discussing the development status of domestic and foreign game exhibitions and the development status of the game industry, comprehensively analyzes the influence of the game industry on the game exhibition from three aspects: the influence of the diversification of game types on the exhibition contents, the influence of different stages of the game industry on the game exhibition and the brand effect of the game exhibition.　Taking E3 game exhibition and ChinaJoy two major exhibitions as examples, the specific forms of one game industry affecting the game exhibition are listed in comparison, and the influence of the game industry on the game exhibition is further discussed. finally, the development direction of the future game exhibition is proposed from two aspects of building the local game output platform and developing and expanding new varieties of featured supporting services, which is full of confidence and hope for the future game exhibition in China. Key words: Game Exhibition, Game Industry, ChinaJoy, E3　 目 录 摘 要 ........................................................................................................................................... I Abstract ...................................................................................................................................... II 目 录 ........................................................................................................................................ III 1 绪论 ......................................................................................................................................... 1 1.1 选题缘由 .......................................................................................................................... 1 1.2 选题意义 .......................................................................................................................... 1 1.3 探讨方法 .......................................................................................................................... 1 2.国内外嬉戏展会及嬉戏产业发呈现状 ................................................................................. 2 2.1 国内外嬉戏展会发呈现状 .............................................................................................. 2 2.1.1 国内嬉戏展会发呈现状 .......................................................................................... 2 2.1.2 国外嬉戏展会发呈现状 .......................................................................................... 2 2.2 国内外嬉戏产业发呈现状 .............................................................................................. 3 2.2.1 国内嬉戏产业发呈现状 .......................................................................................... 3 2.2.2 国外嬉戏行业发展概况 .......................................................................................... 5 3 嬉戏产业对嬉戏展会详细影响 ............................................................................................. 8 3.1 嬉戏类型多元化对嬉戏展会的影响 .............................................................................. 8 3.2 嬉戏产业的不同发展阶段对嬉戏展会发展的影响 ...................................................... 9 3.3 嬉戏产业对嬉戏展会品牌建立的影响 .......................................................................... 9 3.3.1 嬉戏产业的良性发展有助于嬉戏展会良好品牌形象的建立 .............................. 9 3.3.2 嬉戏产业提高目标受众对嬉戏展会的参加度和喜好度 .................................... 10 3.3.3 嬉戏产业为嬉戏展会供应充溢社会保障 ............................................................. 11 4 嬉戏产业对嬉戏展会影响案例分析 ................................................................................... 13 4.1E3 嬉戏展会 ................................................................................................................... 13 4.1.1 E3 嬉戏展会概述 ................................................................................................... 13 4.1.2 嬉戏产业对 E3 展会发展历程的影响 .................................................................. 13 4.1.3 嬉戏产业对 E3 嬉戏展会参展商的影响 .............................................................. 13 4.2 中国国际数码互动消遣展览会（ChinaJoy）　............................................................ 14 4.2.1 ChinaJoy 概述 ......................................................................................................... 14 4.2.2 嬉戏产业对 CJ 展会发展历程的影响 .................................................................. 14 4.2.3。