MIPS China RFP (aug04).doc

Internal and Confidential to MIPS Technologies, Inc.MIPS Technologies, Inc.REQUEST FOR PROPOSALFORCHINA PRESS RELATIONS SERVICESJuly, 2004REQUEST FOR PROPOSALCongratulations. Your company has been selected to respond to MIPS Technologies’ RFP for its China PR business. Please follow the instructions contained in this document including preparing and presenting the case study, which is described on the last page of this proposal. Failure to follow these instructions and complete the Case Study will constitute automatic de-selection from this RFP process. Your submission should be clear, concise and easy to follow. All materials shall be written in English. Submit six written copies of their proposal and supporting material to the following by Wednesday, August 16th 2004: MIPS Technologies, Inc.Attn: Lee Flanagin 1225 Charleston Road Mountain View, CA 94043Senior representatives from MIPS Technologies, including the Director of Worldwide Corporate Communications, Vice President of Asian Operations and Country Manager for Taiwan, will attend the oral presentations. The term of the initial relationship will be 12 months, and MIPS Technologies will select its China PR agency of record based upon its performance during oral presentations, response to the Case Study and upon the following criteria (in no particular order):- Reputation as a China PR agency and knowledge of mainland Chinese trade and business press- Experience within the semiconductor industry- Ability to fit within MIPS Technologies global PR team structure- Depth of staff and English and Chinese language capabilities- Introduction to and evaluation of actual team members- Ability to provide strategic and tactical advice and support- Ability to work directly with MIPS Technologies executive management- Creativity in responding to the Case Study- Capabilities with writing press releases, supporting tradeshows and creating collateral- Government relations and crisis communications capabilities- Location of mainland China headquarters and key account staff- Subjective analysis, i.e. “fit”- Client referencesAgencies should consider their submission to constitute a firm offer, which may be accepted by MIPS Technologies at any time during a period of two weeks from the date of submission. MIPS Technologies may, during the solicitation period, advise interested agencies in writing of additions, omissions or changes to the specifications. In this case interested agencies will be given the opportunity to revise any proposal already submitted.TIMELINE1. Proposal due August 16th 2. Oral Presentations August 30th 3. Agency selection September 6th4. Service to begin September 13th OVERVIEW OF MIPS TECHNOLOGIES AND THE MIPS® ARCHITECTUREMIPS Technologies, Inc. (Nasdaq: MIPS) is a leading provider of industry-standard processor architectures and cores for digital consumer and business applications. The company designs and licenses the embedded industry’s highest performance 32- and 64-bit architectures and cores to SOC designers at system companies, silicon vendors and design services companies. In addition to offering the highest performance IP cores of any “Star IP” licensor, MIPS-Based™ products contain some of the smallest die area and lowest power consumption of any embedded microprocessors. Our customers include close to 100 world leaders in the electronics industry.To date, our customers have shipped over $1 billion worth of MIPS-Based silicon and our unit shipments have surged past 100 million per year. One can see a comprehensive listing of MIPS-Based silicon that is shipping to market from a wide variety of vendors by visiting end products include broadband devices from Linksys, digital cameras from Canon, DTVs and entertainment systems from Sony, DVD Recordable devices from Pioneer, digital set-top boxes from Motorola, network routers from Cisco and laser printers from Hewlett Packard. In fact, MIPS is the number one architecture in several high-volume embedded market segments, and has the distinction of owning 76% of digital cable set-tops, 75% of DVD recorders and 40% of integrated DTVs.MIPS Technologies’ revenue is close to $40 million per year; the employee base is less than 120 people who work in offices in the United States, the UK, Germany, Japan, Taiwan and China. However, the company’s image is large and felt throughout the industry, based – in part – on the active promotion of MIPS licensees such as Toshiba, AMD, NEC, Broadcom, PMC-Sierra, Philips and others. MIPS Technologies’ revenue is comprised of licensing (also described as “contract”) revenue and royalty dollars based upon the end product’s ASP and unit volume. The mix of contract to royalties is roughly even. The time from an in。