商务沟通英文论文优酷土豆合并分析 Youku Tudou’s merger.docx

商务沟通英文论文 优酷土豆合并分析 Youku Tudou’s merger 商务沟通的英文结课论文,分析优酷土豆的合并 Youku Tudou’s merger analysis 1. A simple greeting and explain my own views 2. Cause analysis (1)The video industry is highly competitive, and only their merger can seek a way out (2)Domestic video sites increase, Youku and Tudou gradually lost core competitiveness (3) Merger stables video market to resist the invasion of rich second generation (4) The two giants of the video industry merger to reduce cost (5) Video search engine Soku role will show 3. Effects analysis (1) Market share is larger, increase competitiveness (2) The copyright purchased price will be reduced (3) Increase advertising revenue, enhance bargaining power with vendors 4. Development proposals (1) Shared resources to obtain a competitive advantage (2) Establish a new cultural concept to seek joint development of both sides (3) There are some problems should be noted in the integration process 5. Summary 商务沟通的英文结课论文,分析优酷土豆的合并。

FROM: Xue Chaolong TO: Youku Tudou Inc SUBJECT: opinions on Youku Tudou’s merger Dear Sir, I’m the stakeholder of Youku before, I was surprised to hear the news that Youku and Tudou had merged, joining together to become the leading company in China’s online video industry. From my point of view, the two companies’ merger is a good idea. People often say that no permanent enemies and no permanent friends, in the market that likes a battlefield without smoke of gunpowder is even so, cooperation is the best way to defeat a competitor. Youku and Tudou give us a very good interpretation. The merger was an unexpected thing but imperative for both sides, Youku and Tudou were known for their intense battles, both on the Webs and in the courtroom, which made the news come too suddenly. Despite the intense competition, there has been cooperation, most notably last year, when the firms began sharing content to fend off rivals. That move led to speculation of a merger and, more than a year later, that rumors proved to be correct. I’m optimistic about the merger. Although their merger now has no cause actual qualitative change, but the two sides to cooperate to bring the quantitative, and the quantity change will produce a qualitative change. On March 11th, Youku and Tudou signed the final agreement that will with the 100% convertible way to merge, the new company calls Youku Tudou Inc. Tudou will withdraw from the market. This marks Chinas network video website pattern is facing the new changes. Cause analysis The video industry is highly competitive, and only their merger can seek a way out There are many video sites in video industry such as , Ten cent video, and Letv and so on, these sites provide a variety of resources to meet the needs of users, although their homogeneity degree is very high, but has been able to basically meet the needs of customers, with the copyright expenditure is more and more huge, the video industry competition is more and more intense. In this case, two big giants choose to merge is wise. Over the past few years, Youku and Tudou struggled 商务沟通的英文结课论文,分析优酷土豆的合并。

fiercely, both want to defeat the opponent at all costs, but the two sides have not been able to provide each other with substantial blow. At the same time, the two companies have also spent most of the reserve fund. At this time the parties select merger can steady the status, and at the same time can guarantee the interests of both parties. Both sides of the merger opened up a video industry merger boom, in the future there will be more video websites will be merged or acquired, video industry real war will be staged. Domestic video sites increase, Youku and Tudou gradually lost core competitiveness At present, the number of online video sites is many. Youku and Tudou are all traditional video online website, their core competitiveness gradually weaken. They are hoping to change the modern pattern, thus merger becomes a very good way. Through the merger not only can attract the attention of more users but also both users will be shared and the competitiveness can be significantly improved. Merger stables video market to resist the invasion of rich second generation The merger of Youku and Tudou is imperative, Shanda acquired Ku6, Renren acquired 56, the NetEase cooperates with Letv, Sohu has Sohu Video, Ten cent has Ten cent Videos, Baidu owns Qiyi, these video websites catching up with Youku Tudou have strong backers, the video is just their branch business. For Youku and Tudou, the video is their life. Youku and Tudou are the two giants of the video industry, they are unlikely acquisition of other sites, in order to keep the leading position in the video industry, and the two sides’ merger is one of the most secure roads. The two giants of the video industry merger to reduce cost In the past 。