精准营销的价值与实施 营销策划－营销传播策略

1、数据驱动的运营和管理 5%， 5%, 移动商务的更广泛应用 提供手机站点的网站从 34家增长到 53家 2%进行 用数量 209 196 38 37 16 9提供商 用数量 224 141 108数据架构到营销架构 站点： 数据结构： 后台： 物类型 2009 在线零售 额 百分比 2009年增长率 2008 在线零售额 2007 在线零售 额1 百货 $43,580,790,436 $37,407,324,345 $30,549,297,391 2 3C $23,804,906,275 $23,025,502,010 $20,279,907,783 3 办公用品 $17,667,675,320 $16,392,574,487 $14,285,515,488 4 服装饰品 $14,989,306,929 $13,881,642,202 $12,238,681,911 5 家居 $6,249,710,544 $6,152,908,240 $5,711,274,655 6 书 /音乐 /视频 $4,743,968,114 4,360,665,984 $3,969,322,795 7 家装

2、$2,845,528,831 $2,859,505,498 $2,512,294,682 8 特殊用品 $2,796,358,104 $2,730,374,579 $2,421,165,162 9 食品 /药品 $2,764,613,828 $2,662,198,036 $2,456,317,033 10 运动用品 $1,886,547,940 $1,775,288,996 $1,593,783,515 11 玩具 $1,344,809,326 $1,225,899,541 $1,018,090,091 12 花 /礼品 $1,223,141,100 $1,285,673,354 $1,435,530,374 13 珠宝 $1,034,686,578 $1,114,104,925 $1,063,572,445 14 健康 /美容 $885,969,000 $904,050,000 $861,000,000 15 汽车配件 $562,126,390 $506,166,026 $476,489,200 009 008 007 009 $24,510,000,000 $19,170,000,

3、000 $14,840,000,000 2 $9,800,000,000 $7,700,000,000 $5,600,000,000 3 $4,530,000,000 $4,830,000,000 $4,200,000,000 4 $4,250,000,000 $3,642,118,080 $2,700,000,000 5 $4,100,000,000 $4,800,000,000 $4,900,000,000 6 3,500,000,000 $2,922,500,000 $2,425,675,000 7 $2,775,357,614 $3,083,730,683 $3,162,800,700 8 $2,774,236,608 $2,693,433,600 $2,589,840,000 3% 9 $2,470,115,995 $2,600,122,100 $2,407,520,463 10 o. $2,458,523,604 $2,049,000,000 $1,780,833,285 20% 11 ($2,378,100,000 $2,763,361,800 $1,880,530,00

4、0 12 $2,300,000,000 $2,100,000,000 $1,900,000,000 13 1,880,000,000 $1,827,577,534 $1,774,347,120 14 $1,670,269,000 $1,364,661,000 $1,205,000,000 15 $1,600,000,000 $1,700,000,000 $1,200,000,000 16 o. $1,500,000,000 $1,500,000,000 $1,500,000,000 0% 17 1,482,030,000 $1,497,000,000 $1,407,180,000 18 s 1,445,000,000 $1,333,000,320 $1,111,712,000 19 $1,371,000,000 $1,450,000,000 $1,278,000,000 20 s $1,243,840,000 $1,040,000,000 $812,200,000 总排名009 of 010 009 008 009 2 $9,800,000,000 $7,700,000,000 2 5

5、 $4,100,000,000 $4,800,000,000 3 6 $3,500,000,000 $2,922,500,000 4 7 $2,775,357,614 $3,083,730,683 5 8 $2,774,236,608 $2,693,433,600 3% 6 o. 10 $2,458,523,604 $2,049,000,000 20% 7 15 $1,600,000,000 $1,700,000,000 8 o. 16 $1,500,000,000 $1,500,000,000 0% 9 s 18 $1,445,000,000 $1,333,000,320 10 19 $1,371,000,000 $1,450,000,000 11 s 20 $1,243,840,000 $1,040,000,000 12 21 $1,209,208,320 $1,209,208,320 0% 13 23 $1,120,000,000 $1,030,000,000 14 26 $943,000,000 $1,033,000,000 15 29 $784,100,000 $686,200,000 16 34 $552,720,000 $526,400,000 5% 17 R 37 $515,000,000 $500,000,000 3% 18 39 $500,000,000 $530,000,000 19 41 $496,000,000 $564,500,000 20 42 $493,000,000 $466,000,000 零售连锁店在线销售009 of 010 009 008 009 1 $24,510,000,000 $19,170,000,000 2 12 $2,300,000,000 $2,100,000,000 3 14 $1,670,269,000 $1,364,661,000 4 27 $885,969,000 $904,050,000 5 28 $876,769,000 $829,850,000 6 32 $690,345,810 $657,472,200 5% 7 36 $515,826,000 $400,700,000 8 46 $412,832,000 $366,600

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