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Facebook 2012 年报

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    • 1、 This has been an exciting and challenging year for Facebook. We connected one billion people, we transformed our products and business to be primarily focused on mobile, and we transitioned to being a public company. Our guiding compass is our mission: to give people the power to share and make the world more open and connected. This is why we are here. We try to help you stay connected with everyone you care about, give you a voice to share whats important to you, and hopefully make the world

      2、a little smaller as a result. Each step in our journey brings new opportunities to serve the world in new ways. Over the next few years, our focus on our mission will lead us to work on a few of the worlds greatest opportunities. We can help redefine the relationship we all have with our phones and technology so its more about people and less about apps and features. We process the world through interacting with other people. Our technology should be personal and work in the same way. Its natura

      3、l and its how were wired. The work were doing on Home is the start of this effort. We can help connect the next five billion people. Over the next five to ten years, most people with feature phones will get smart phones. Some of them will get smart phones just so they can use Facebook to stay connected with family and friends. We feel it is a great opportunityas well as our responsibilityto help everyone in the world get connected and join the modern knowledge economy. We can establish Facebook

      4、as one of the great economic engines of our time. Small businesses will be able to acquire new customers and build deeper relationships than ever before. Great brands will be better able to tell their stories and build meaningful connections with consumers. E-commerce services will be able to sell products inline as millions of people discuss them. Developers will have the tools to remake every product category and deliver new experiences to people everywhere. When I think about the world today,

      5、 the thing that amazes me most is how many peoples lives are getting better every day by just getting online and joining the knowledge economy. As we all connect with the people we care about, with our communities, with businesses and with governments, we are all empowered. Together, we are about to see the most empowered generation in history. If Facebook can help enable this future, in the process we will build a global platform that creates lasting value for people everywhere and a strong las

      6、ting company as well. These are technology problems and they are also social problems. This is the kind of work that Facebook, our culture and our community are uniquely built to do. I want to thank everyone at Facebook and in our community for helping us get so far. Our journey is 1% done. Im excited to build something great together. Mark Zuckerberg Chairman and Chief Executive Officer UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) ANNUAL REPORT PU

      7、RSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2012 or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period fromto Commission File Number: 001-35551 FACEBOOK, INC. (Exact name of registrant as specified in its charter) Delaware20-1665019 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification Number) 1601 Willow Road, Menlo Park, Califo

      8、rnia 94025 (Address of principal executive offices and Zip Code) (650) 308-7300 (Registrants telephone number, including area code) Securities registered pursuant to Section 12(b) of the Act: Class A Common Stock, $0.000006 par valueThe NASDAQ Stock Market LLC (Title of each class)(Name of each exchange on which registered) Securities registered pursuant to Section 12(g) of the Act: None (Title of class) Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule

      9、 405 of the Securities Act.Yes No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.Yes No Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 (Exchange Act) during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.Yes No Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T ( 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).Yes No Indicate by check mark if disclosure of delinquent filers pursuant to Ite

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