1、餐厅商业计划书英语（附中文版）第一篇：Business Plan for a 1930s Old Shanghai Themed RestaurantCompany OverviewI. Company Name: 1930 Old Shanghai Theme RestaurantII. Origin of Idea: In the 1930s and 1940s, Shanghai earned the reputation of being the Paris of the East, attracting people from all over the world. This was a period of opulence and extravagance, which later led many to be fascinated by Shanghai due to its rich cultural heritage. With the upcoming World Expo, our aim is to introduce foreign visitors to S
2、hanghai, offer them authentic Shanghai cuisine, and preserve the culture of old Shanghai.III. Company Form: Physical dining establishmentIV. Business Scope: Food and beverageV. Company Profile: Our company primarily operates in the food and beverage industry. It is also a themed concept store that promotes the culture of old Shanghai.VI. Company Slogan: Serve the most authentic Shanghai cuisine and let the world taste the flavor of Shanghai.VII. Profit Model: Industry integration, forming strate
3、gic alliances with suppliers.VIII. Company Philosophy:- Customers are the profit guarantee for the companys existence. Employees should provide quality service with smiles, creating maximum transferred value for customers.- Employees are the human resource guarantee for the companys existence. The company will create a good work environment and personalized workspace for employees, safeguard their interests, and ensure timely information dissemination.- Innovation is necessary for the companys s
4、ustained operation. The company encourages employees to continuously innovate, possess pioneering awareness, surpass themselves, and pursue excellence.- Team spirit and learning spirit are one of the companys core competitiveness. Building a learning organization is the companys goal.- Suppliers are the companys strategic partners. Industry integration is the companys profit model. The company is committed to creating a catering brand with Chinese national characteristics.IX. Company Goals and S
5、trategies: To become the most authentic Shanghai cuisine restaurant in Shanghai, promote Shanghai culture, restore old Shanghai, and let consumers enjoy the charm of old Shanghai from a fashionable perspective. To introduce Shanghai cuisine to the world and create dishes and culture with the most Shanghai characteristics. Company Strategy: Leverage the upcoming World Expo. The culture of old Shanghai is bound to create a trend. Use various marketing strategies to promote the 1930 Old Shanghai Th
6、eme Restaurant and showcase Shanghai culture. Combine old Shanghai cuisine with old Shanghai culture to form a unique dining experience.X. Company PlanningCompany Competitive Strategy: Combine cultural competition with differentiated competition strategies.XI. Investment and Return: Investment Requirement: The initial investment required for the first year is 3 million yuan, to be paid in one lump sum. This will primarily be used for establishing the headquarters, which is crucial as its success
7、 will determine the stability of future outlets. Our goal is to establish the most complete organization with the least amount of capital. For future development, we will invest the minimum initial capital and continuously increase procurement costs starting from the second year. Investment Return Forecast: If our business goals are achieved, the capital investment in this project will be recovered in 2 years and 1 month, and pure profits will be obtained thereafter. This figure is based on a co
8、nservative estimate of total sales before 2010.Market Analysis and Development StrategyI. Acceptance of Themed Catering in Shanghai: Themed restaurants are already a popular business model in Hong Kong and Taiwan. They have only recently gained popularity in Shanghai. The consumer group for themed restaurants is more targeted than that for general restaurants.Conclusion: Retro-themed restaurants are not only liked by regular customers but are also popular among younger customers. They are a well
9、-liked type.II. Problems in Operating Themed Restaurants in China:1. Blind pursuit of alternative themes, leading to vulgar and low-quality content. Examples include the controversial Zen Cool restaurant, which surprised many due to its unique concept, and a Toilet restaurant in Taiwan.2. Unreasonable pricing, making it difficult to attract target customers. For example, the Tropical Rainforest restaurants in Shanghai and Beijing closed down within two years of their opening due to high prices that were unaffordable for ordinary wage earners.III. Advantages of Old Shanghai Theme Restaurants in Shanghai:1. In recent years, both the catering and fashion industries have embraced a retro trend. Retro-themed restaurants, due to their cultural connotations, are not only loved by older consumers but are also sought after by younger generations, appealing to a wide range of age groups.
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