药品消费者问卷调查英文版

1、In-depth Customer Interview Outline on DrugsWarm-upBrief introduction of this interview for relaxation;Ask interviewee some questions such as occupation, hobbies, etc.Part I Consumers attitude on drugs1 Do you know RX medicine and OTC medicine? What are the differences between OTC and Rx? Which one is your first choice? Why?2 Do you have the medical reimbursement? Does it have influence on you whether a drug belongs to reimbursement list or not? Why?3 Does it have influence on you whether a drug

2、 belongs to domestic or imported drugs? Why? How do you think about imported drugs, JV drugs and domestic drugs?4 Where do you buy drugs, drugstores or supermarkets? Why?5 How do you buy drugs in drugstores, recommendation from sales person or direct designation?6 What drugs do you prepare at home?Part II Analgesic Drugs1、Did you use analgesic drugs? What kind of analgesic drugs do you prepared at home? What are their brands?2、Which kind of analgesic drugs did you use, plaster, oral, paste or ai

3、r-spray? How about the rank?3、Did you use analgesic pastes? What are they? How about practical effects? How do you evaluate effects?4、Why did you choose those analgesic pastes?5、How do you think about analgesic plasters? Advantages? Disadvantages?6、What are advantages and disadvantages of analgesic plasters comparing to oral, paste and air-spray?7、How do you think about single and series under one brand?8、Do you always change drug brands? Why do you change? (With factors including price, brand,

4、effect, package, ad., public praise, service, guarantee, authentication,and etc.)9、How do you think about Japanese brand drugs? Did you see this kind of drugs? Did you use it?10、What are its eminent advantages?11、What are its obvious disadvantages? Why?12、Are you willing to use it? Why?13、How about product position, high-end, medium end or low-end? Why?14、What about the pricing for 1 patch and 1 package? How about your one purchasing expense? Why?15、How do you think about plaster, oral, paste an

5、d air-spray? Advantages and disadvantages?16、How do you think about the packaging?17、Which factors influence you in selecting drugs, such as ad., doctors prescription, friends recommendation? Which one is the most important? What is the rank?18、How do you treat drug ad.? How about drug ad.?19、How to promote drugs, ad., effects, recommendations from doctors in drugstores, poster in drugstores?20、Which factors influence you in selecting drugs, doctors recommendation, friends introduction, ad., dis

6、count and salesclerk recommendation? What is the rank?Part III Anti-inflammatory Drugs1、Would you select OTC drugs and Rx drugs on purchasing anti-inflammatory drugs?2、What brands did you purchase on anti-inflammatory drugs? How about practical effects? How do you evaluate effects?3、Why did you choose those drugs?4、How many times do you use anti-inflammatory drugs per year?5、Do you prepare anti-inflammatory drugs?6、What is the reasonable price according to per day dosage?7、(With the sample) How

7、do you feel about plaster anti-inflammatory drug?8、How do you think about different agents, such as plaster, oral, paste, air-spray? Advantages and disadvantages?9、How do you think about the possible price for it?Part IV Antipyretic products1、Which antipyretic brands do you commonly use? How about practical effects? How do you evaluate effects?2、How many times do you use antipyretic drugs per year? How about the price?3、How do you think about different agents, such as plaster, oral, paste, air-s

8、pray? Advantages and disadvantages?4、Do you prepare antipyretic drugs at home?5、Why do you purchase those drugs? When do you go to hospitals? When do you go to drugstores?6、Would you treat by yourself when you and your children have a fever about 38 centigrade? Why?7、Would you take cooling measures at that time?8、Would you consider cooling plaster at that time? Why?9、(With the sample) This is a cooling product not drug.10、How do you think about this product?11、When would you use this product? Would you use this product as the main measure or auxiliary measure? Why?12、Would you prepare it at home? Why?13、If recommended by doctors, would you use at home?14、If the first-time effectiveness is satisfactory, would you consult doctors or just use directly in case of fever?15、Would you accept it if doctors use it in ward?16、How do you think about its price per patch and per package? Would you accept the price of RMB 50 yuan for 5 patches?

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