大学英语三(综合教程)第三单元
8页1、精品文档大学体验英语三(综合教程)Unit 3 Famous Brand NamesListen and TalkLead inLet me now share my six business success secrets with you:_There must be a willingness to take risks. You should not risk more than you can afford to lose, but you can afford not to take certain business risks._Keeping a tight control on expenses - while at the same time avoiding being penny wise and pound foolish is a wise business practice._A businesspersonshould always look for ways to improve their goods and services,as well as
2、ways to increase efficiency and expand their marketing reach._Marketing is everything. Marketing is the key to letting the world know aboutyour products and services. There have been many products that had great salespotential, but have failed, owing to poor marketing._Provide more and better products and services, for larger numbers of people, at less cost._An entrepreneurmust deliver good quality products and services and support themwith a responsible attitude towards shortcomings and faulty
3、products. Related to that is good customer service.Ive just revealed a handful of universal principles of business success. If youapply them, they can contribute towards, your own business successKey: 4, 3, 6, 2, 1, 5Passage A: Bathtub Battleships from Ivorydale2. Answer the following questions with the information from the passage.1) Whydoes the author say that with a bar of Ivory Soap in your hand, you are holdinga chunk of American history?The introduction of Ivory Soap dates back to the year
4、 of 1879. It must have witnessed a lot ofgreat events of American history.2) What does the title Bathtub Battleships from Ivorydale imply?Little boys enjoy converting Ivory Soap into bathtub battleships because of its floating feature, and Ivorydale is the birthplace of the famous brand of Ivory Soap.3) Do you believe that Ivory Soap is really as widely recognized as the Washington Monument and far more well respected than Congress?It may not be actually true. It is likely that the author just w
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