IBM PPT制作技巧

LEAPPresented by:Eric PelanderMay 21,20022023/1/25 Document Title Copyright IBM Corporation,2002 2 ContentsSubject or context Major idea or recommendation Benefits or value propositionEvidence and analysis Detailed recommendations and actions2023/1/25 Document Title Copyright IBM Corporation,2002 3 This Effort Is Designed to Assist the XYZ Company to identify Wireless Market OpportunitiesDefine the Define the Wireless Wireless Marketplace and Marketplace and Its EvolutionIts EvolutionDescribe and Describe and Size Wireless Size Wireless MarketsMarketsIdentify XYZs-Identify XYZs-Addressable Addressable MarketsMarketsKey market players and dynamicsIBMs perspective on the key strategic issuesNear-term evolution of the wireless marketApplication markets and sizesDevices markets and sizesInfrastructure markets and sizesCurrent players in each market and relative strengths and weaknessesIdentify and describe XYZ-addressable marketsEvaluate the size of the impact that XYZ can makeIdentify critical success factorsXYZs objective is to gain insight into the evolution of the wireless market XYZs objective is to gain insight into the evolution of the wireless market in order to identify market opportunities for XYZ in order to identify market opportunities for XYZ Identify Un-Identify Un-Addressed Addressed Opportunities for Opportunities for XYZ XYZ Market compositionKey playersCritical success factorsEvaluate opportunities against XYZ capabilities,customers,channels,and technologiesSUMMARY CONCLUSIONSSubject-Context2023/1/25 Document Title Copyright IBM Corporation,2002 4 Internet Channels Will Provide Incremental Leads and RevenueIBM believes there is a substantial opportunity in the online leasing marketXYZ Company should target the following customer segments:Professional Services and ManufacturingIT,office,and manufacturing collateral classesSmall business,small ticket marketThese customers should be targeted with a multi-channel approach:IndirectAggregatorsDirectThe major channel to these customers will be the indirect one-through Internet intermediaries that give access to the customer at the point of transactionEach of these channels appeal to customers with unique buying behaviorsCompetitors are moving into the online leasing space;XYZ Company should move quicklyMajor Idea-Recommendation2023/1/25 Document Title Copyright IBM Corporation,2002 5 XYZ Company Should Simultaneously Pursue Three Internet Channels Through a Variety of PartnershipsTarget PartnersChannelOfferingCompetitive IntensityDirectTraffic drivers for target segmentsEducational contentOnline applicationsAutomated credit decisioningMedium;building among start-up funding aggregators,traditional lessors,and banksIndirectOnline StorefrontsOnline exchangesOFPsAutomated credit decisioningEducational contentOnline applicationsMedium;aggregators and lessors are moving towards partnering with online vendorsAggregatorAggregators that allow competitive differentiation beyond priceLease funding and fulfillmentAutomated credit scoringLow,though VC is pouring into this spaceChannels Are Ranked by Relative PriorityTarget SegmentRookieEstablishedSavvyEXECUTIVE SUMMARYMajor Idea-Recommendation2023/1/25 Document Title Copyright IBM Corporation,2002 6 The Indirect Channel Is the Highest PriorityOur research into customer behaviors suggests that customers are most likely to lease at the point of purchaseEquipment vendors will drive significant online transaction volumeThis channel allows XYZ Company to leverage its core competency of sourcing deal indirectly:Early indications suggest that online equipment aggregators and vendors require a smaller fee for deal referrals than offline lease brokers requireA growing number of online equipment vendors currently offer leasing:Branded and unbranded strategies are being usedEXECUTIVE SUMMARYWhile the indirect channel will drive the most immediate revenue impact,XYC Company should also pursue the direct and aggregator channels in parallel.Major Idea-Recommendation2023/1/25 Document Title Copyright IBM Corporation,2002 7 Based on the Estimated Volume,Online Revenue and Gross Income Grow RapidlySource:Forrester,ELA,US Census,IDC,XYZ,IBM$Millions$MillionsEXECUTIVE SUMMARYKey AssumptionsXYZ Volume ranges from$121MM to$202MM in 2004Channel Partner Fee=3%Cost of Money=6.5%Average rate=16.5%High AdoptionLow AdoptionBenefits-Value Proposition2023/1/25 Document Title Copyright IBM Corporation,2002 8 The cable triple play offering significantly overlaps with XYZ s core residential service offerings Competitive ThreatsCableWireless Sub.PortalsDescription of ServiceDescription of ThreatThe cable triple play consists of three basic services:Broadcast TVHigh-speed dataCable telephonyAncillary services include:Video-on-demandVideoconferencingHome securityCable providers already sell services to a large majority of the U.S.populationThe cable footprint covers nearly the entire U.S.home populationThe take rate for service is approximately 6