《海平面上升:启迪公众的诉求》
Ocean RisingT H E Q U E S T T O I N S P I R E T H E P U B L I C Ocean RisingOcean RisingT H E Q U E S T T O I N S P I R E T H E P U B L I CI N T R O D U C T I O NOur modern world came to a standstill in 2020, with the globalCOVID-19 pandemic pausing the fast-paced existence many ofus led and proving unequivocally that existential threats are notjust the stu of Hollywood disaster movies. What steps wouldhumanity have taken if we had known years in advance theturmoil that 2020 would unleash? We cant change our past, butwe can, with global knowledge and awareness, act to create aharmonious and healthy future.While often not at the forefront of conversation on the globalstage, our ocean is the backbone of climate and life on thisplanet. Every day we see signs of its impact - in our weather,in nature, along our coasts. It is used to transport goods acrossour globe, feed more than half the population, and keep humansbreathing. The ocean is a magnicent resource that quietly givesto all, but is taken for granted and rarely recognized for the roleit plays in planetary and human health. In order to change thisstatus quo, we need to inspire the public about the ocean as theyare inspired by space. -03What steps wouldhumanity have takenif we had known yearsin advance the turmoilthat 2020 wouldunleash?Ocean Rising Ocean RisingS P A C E A N D O C E A N I N S P I R A T I O NTechnology makes it possible to walk the deepestThe two communities have distinct and criticaldepthsoftheoceanandseealienmarinelifedierences in how they inspire and engage a broaderaudience (Virmani, 2017). While space stories aregenerally positive, trigger the imagination, and arefocused on exceptionalism, coverage of the oceanis negative and tends to be driven by pragmatismwithout leaving your living room; however, thereis a greater interest in searching for life on otherplanets.More than 21 million people watched therover, Perseverance touchdown on Mars to begin itsrock-collecting mission and search for signs of life,but when a marine scientist brings back volcanicrock from deep sea hydrothermal vents teamingwith new life forms, the public barely blinks.andproblems.Popularcultureandfuturetechnological inspirationsrevolve around spacestories, whereas ocean tales are typically set in thepast. Conversations about the ocean often have acall to action, which may alienate or even bore asegment of the population. Space conversationsdier in that they encourage fun and creativity andalthough space is currently out of reach for mostpeople, space narratives are mission-based andmore easily understandable. Ocean narratives areoften idea-based and therefore harder for peopleThose who explore the oceans, discovering alienlife forms and strange and marvelous landscapeson a daily basis, often wonder why public interestin space exploration is so much greater than inocean exploration. Is it simply because anyone cansee the stars but not everyone lives by the coast,and those that do cannot see what hides beneaththe sea surface? No - research shows there is moreto this dichotomy than meets the eye.tograsp, perversely, making the ocean moreinaccessible. -05Ocean Rising Ocean RisingT H E C H A N G I N G T I D EPresently, with the worlds attention focused onof the ocean, weaving key messages in unexpectedand new ways into our everyday culture. We mustexpand the reach beyond those connected to thehuman health and the economy, the ocean hasfallen further down the news agenda. The goodnews is the growing interest in all forms of science,and a hunger to reconnect with our natural worldwith positive stories that lead people to exploreall frontiers and achieve positive climate action.We have an opportunity to reframe the ocean asexciting, interesting, and spectacular.oceanthrough geography, sport, or career toconnect our cultures more deeply to the ocean.Creating various engagement points and tacticswill help to reach diverse and inclusive audiencesas every community is dierent and should beconsidered. In light of this, we argue that the key totransformation is targeting established industriesoutside of the community by providing successfulexamples, identifying what is missing, and makingsuggestions for a way forward. This paper willta
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海平面上升:启迪公众的诉求
海平面
上升
启迪
公众
诉求
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Ocean Rising
T H E Q U E S T T O I N S P I R E T H E P U B L I C
Ocean Rising
Ocean Rising
T H E Q U E S T T O I N S P I R E T H E P U B L I C
I N T R O D U C T I O N
Our modern world came to a standstill in 2020, with the global
COVID-19 pandemic pausing the fast-paced existence many of
us led and proving unequivocally that existential threats are not
just the stuff of Hollywood disaster movies. What steps would
humanity have taken if we had known years in advance the
turmoil that 2020 would unleash? We can’t change our past, but
we can, with global knowledge and awareness, act to create a
harmonious and healthy future.
While often not at the forefront of conversation on the global
stage, our ocean is the backbone of climate and life on this
planet. Every day we see signs of its impact - in our weather,
in nature, along our coasts. It is used to transport goods across
our globe, feed more than half the population, and keep humans
breathing. The ocean is a magnificent resource that quietly gives
to all, but is taken for granted and rarely recognized for the role
it plays in planetary and human health. In order to change this
status quo, we need to inspire the public about the ocean as they
are inspired by space.
-03
What steps would
humanity have taken
if we had known years
in advance the turmoil
that 2020 would
unleash?
Ocean Rising
Ocean Rising
S P A C E A N D O C E A N I N S P I R A T I O N
Technology makes it possible to walk the deepest
The two communities have distinct and critical
depths
of
the
ocean
and
see
alien
marine
life
differences in how they inspire and engage a broader
audience (Virmani, 2017). While space stories are
generally positive, trigger the imagination, and are
focused on exceptionalism, coverage of the ocean
is negative and tends to be driven by pragmatism
without leaving your living room; however, there
is a greater interest in searching for life on other
planets.
More than 21 million people watched the
rover, Perseverance touchdown on Mars to begin its
rock-collecting mission and search for signs of life,
but when a marine scientist brings back volcanic
rock from deep sea hydrothermal vents teaming
with new life forms, the public barely blinks.
and
problems.
Popular
culture
and
future
technological inspirations
revolve around space
stories, whereas ocean tales are typically set in the
past. Conversations about the ocean often have a
call to action, which may alienate or even bore a
segment of the population. Space conversations
differ in that they encourage fun and creativity and
although space is currently out of reach for most
people, space narratives are mission-based and
more easily understandable. Ocean narratives are
often idea-based and therefore harder for people
Those who explore the oceans, discovering alien
life forms and strange and marvelous landscapes
on a daily basis, often wonder why public interest
in space exploration is so much greater than in
ocean exploration. Is it simply because anyone can
see the stars but not everyone lives by the coast,
and those that do cannot see what hides beneath
the sea surface? No - research shows there is more
to this dichotomy than meets the eye.
to
grasp, perversely, making the ocean more
inaccessible.
-05
Ocean Rising
Ocean Rising
T H E C H A N G I N G T I D E
Presently, with the world’s attention focused on
of the ocean, weaving key messages in unexpected
and new ways into our everyday culture. We must
expand the reach beyond those connected to the
human health and the economy, the ocean has
fallen further down the news agenda. The good
news is the growing interest in all forms of science,
and a hunger to reconnect with our natural world
with positive stories that lead people to explore
all frontiers and achieve positive climate action.
We have an opportunity to reframe the ocean as
exciting, interesting, and spectacular.
ocean
through geography, sport, or career to
connect our cultures more deeply to the ocean.
Creating various engagement points and tactics
will help to reach diverse and inclusive audiences
as every community is different and should be
considered. In light of this, we argue that the key to
transformation is targeting established industries
outside of the community by providing successful
examples, identifying what is missing, and making
suggestions for a way forward. This paper will
ta
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