针对我国铁路旅客运输现状论运输服务发展空间.doc

针对我国铁路旅客运输现状论运输服务发展空间摘 要中国铁路运输发展已逾百年,百年间铁路运输事业取得了较大发展,特别是近50 年来,在新的路线政策方针指导下,推陈出新,突飞猛进,铁路运输已成为首要运输工具,特别是旅客运输,随着国民经济发展,现代化生活节奏加快,人们对出行工具要求逐渐提高,目前铁路旅客运输方面存在两方面现状,一是运输服务发展较快,更加合理化、人性化，进步很大，另外一方面是未满足需求，尚有可发展空间，为了解决运输供给不能满足运输需求的矛盾，进一步填补发展空间，特依据市场前沿的第一手资料及数据，对目前铁路运输现状进行调研分析，借鉴国内外先进理念，结合实际情况，对中国铁路旅客运输服务发展空间进行研究，并提出建议和办法，力争为中国铁路旅客运输服务发展做出理论贡献关键词：中国铁路；旅客运输；运输服务In view of the present situation of railway passenger transport service China on development of space transportationAbstractChina railway transport development for more than one hundred years, the railway transport industry 100 years has achieved great development, especially in the past 50 years, in the new route policy guidance, bring forth the new through the old, make a spurt of progress, the railway transportation has become the main means of transport, especially the passenger transport, with the development of national economy, the modern life rhythm accelerate, people gradually improve on the requirements of current travel tools, railway passenger transport and there are two aspects of the status quo, a transportation service is the development of faster, more rationalization, humanization, great progress, on the other hand is unmet needs, still can be the development of space, in order to solve the contradiction between transportation supply can not meet the transport demand, further to fill the space for development, according to the forefront of the market first hand information and data, investigation and analysis of the present situation of railway transportation, referring to the domestic and foreign advanced ideas, combined with the actual situation, conducts the research to the development space of service Chinese railway passenger transportation, and puts forward some suggestions and measures, and strive to make a theoretical contribution to the development of Chinese railway passenger transport service.Keywords: China railway; passenger transport; transport services目 录1 铁路客运市场面临的形式 ..............................................................................11.1 运输市场发展情况 .................................................................................11.2 铁路发展优势 .........................................................................................22 我国铁路旅客运输特征 ..................................................................................32.1 季节性波动明显 .....................................................................................32.2 节假日特征明显 .....................................................................................32.3 旅客运输存在流向上的不平衡 .............................................................42.4 主要通道旅客运输紧张 .........................................................................42.5 铁路客运与公路关系紧密 .....................................................................42.6 铁路是一种相对便宜、可靠的运输方式 .............................................43 未来铁路旅客运输的变化趋势 ......................................................................53.1 铁路客运能力大幅增加，机 动灵活性得到极大提高 .......................53.2 将改变旅客的出行模式 .........................................................................63.3 季节性波动特征很难改变， 双休日将成热点 ...................................63.4 与公路等地面运输方式的衔接将更加紧密 .........................................73.5 与航空既存在激烈竞争，也存在紧密合作 .........................................74 铁路市场营销定位 ..........................................................................................84.1 运输适应型向运输质量型转化 .............................................................94.2 由对旅客管理型向为旅客主动服务型转换 .........................................94.3 由单一票制向多价位票制转换 .............................................................94.4 由以中长途为主向长中短途全方位适应范围转化 .............................94.5 由以能力为中心向以经济效益为中心转化 .........................................95 服务质量决定铁路客运市场 ........................................................................105.1 “优”即优化列车开行框架 ..................................................................105.1.1 合理提高旅客列车运行速度 .....................................................105.1.2 合理组织开行特别是直达旅客列车 .........................................105.1.3 合理组织开行普快慢车和客货混编列车 ................................115.1.4 提供差别化服务 .........................................................................115.2 “美” 即美化站车环境 ....................................................................115.2.1 车站的美化在统一标准中别具特点 .........................................125.2.2 列车的美化在整洁一致中别具特色 .........................................125.2.3 铁路沿途的美化，在同意规划下别具风光 .............................125.3 “净”即净化列车卫生 ........................................................................125.3.1 整洁干净 ....................................................................................125.3.2 空气清新 .....................................................................................125.3.3 餐饮洁美卫生 .............................................................................135.4“情”即用情服务 .................................................................................135.4.1 树立旅客是上帝的观念，尊敬服务 ...............。