2022-2023中国旅游行业发展报告(英文版).docx

2022-2023中国旅游行业发展报告(英文版) Group:幸运5+2 Chinese Tourism Industry Development Research Report [ key word ] Chinese Tourism School of Business Administration Micro -economics Stay hungry , stay foolish Instructor 钟耕深 Members 李梦雅 黄子叶 章颖 张颖智 黄金珍 宋宣昌 彭钻 Possibilities Prospect 1. The strategic location, rich tourism resources China is the world's third largest country in land area. At the same time, China is in the east of the Eurasian continent, facing the Pacific Ocean, with more than 18,000 kilometers of coastline, with many fine natural harbor and strategic location. Meanwhile, China is one of the four ancient civili-zations, has long history, colorful culture, many mountains and rivers. China can provide excellent conditions for tourism. With the increase of China's international influence ，more and more people will have interest in China. So, there are more and more foreign tourists travel to China to learn. At the same time, their arrival will attract more foreign tourists to China. 2. Having tourism spending power By 2022, Chinese average GDP has reached 52,000 Yuan. Although compared to developed countries, there is still a big gap. But for China itself, more and more people will pay more attention to the consumption in spirit and culture area with the GDP growth. Also, gaining more money will increase their spending power and desire for consumption, and they have the ability to meet the growing material and cultural needs. 1. The population large, crowded tourist attractions As we all know, on Nation Day, May Day, summer vacations and other holidays, tourist attractions are always filled with many people. When the highway is free, we can see congestion or even accidents on the highway. When the number of visitors far exceeded the carrying capacity of tour-ist attractions, we can ’t enjoy the beautiful scenery and enjoy the pleasure. 2. Lack of professional personnel Most colleges haven ’t set up specialized subjects to train professional personnel for tourism. Although some colleges have set up relevant spe-cialized subjects, students are lack of a comprehensive understanding of tourism and wouldn ’t choose to study the subject. 3. The national quality needs to be improved Bottleneck Measures 1. International standards, improve the industrial chain China should actively carry out various forms of cooperation with other countries, try to learn from other countries ’ mature experience to devel-op a huge tourism market together. At the same time, try to work with other local businesses to expand the scope of the visit, gain mutual promotion and achieve win -win. 2. Personnel training, improve the system and regulations It ’s necessary to train personnel who are familiar with the professional process to increase the visitors ’ satisfaction. Tourism enterprises, colleg-es and universities parties should join hands to cultivate professional personnel to meet the tourist demand for high -level personnel. 3. Focused, market segments For a variety of types of tourism, it ’s necessary to choose the focus according to the size and needs of the market trend, and increase the invest-ment in this area correspondingly. At the same time, for different tourism resources in each area, it ’s reasonable to divide it into several market seg-ments, and assess and plan each small market to suit different needs. 本文来源：网络收集与整理，如有侵权，请联系作者删除，谢谢！第4页 共4页第 4 页 共 4 页第 4 页 共 4 页第 4 页 共 4 页第 4 页 共 4 页第 4 页 共 4 页第 4 页 共 4 页第 4 页 共 4 页第 4 页 共 4 页第 4 页 共 4 页第 4 页 共 4 页。