华润企业文化知识参考读本.doc

1华润企业文化知识参考读本2007.03.122目录第一篇 华润近年的重要管理理念 ....................................................4一、讲发展、讲规则、讲精神 ...........................................................................................................4二、行动学习 .......................................................................................................................................51. 行动学习的目的与特点 ..................................................................................................52. 行动学习的有关方法 ..................................................................................................................93. 行动学习的成果与启示 ................................................................................................12三、再造大华润 .................................................................................................................................131. 华润的追求 ..................................................................................................................132. 再造华润回顾与前瞻 ....................................................................................................153. 制定好的战略 ...............................................................................................................184. 做实、做强、做大、做持久 .........................................................................................215. 不断反思，减少失误，确保华润又好又快地发展 .........................................................22第二篇 华润的基本情况 ................................................................25一、华润的组织架构 .........................................................................................................................25二、华润集团近期经营业绩 .............................................................................................................26三、华润的管理模式 .........................................................................................................................301. 集团多元化，利润中心专业化 ......................................................................................302. 6S 管理体系 ..................................................................................................................313. 实施 6S 管理体系的目的和效果 ...................................................................................324. 集团战略与利润中心战略的关系 ..................................................................................3335. 总部创造价值 ...............................................................................................................346. 财务协同 ......................................................................................................................347. 积极探索多元化国有控股企业管理模式 .......................................................................34四、华润的发展战略 .........................................................................................................................341. 华润的愿景和使命 ........................................................................................................342. 支持中长期目标的职能战略 .........................................................................................35五、华润的人力资源政策 .................................................................................................................371. 2006 年华润的员工概况 ................................................................................................372. 人力资源政策 ...............................................................................................................373. 华润经理人的 12 个评价标准 .......................................................................................384. 倡导学习文化 ...............................................................................................................385．华润十戒 .....................................................................................................................38六、华润数字直观 .............................................................................................................................40二〇〇六年 .......................................................................................................................40二〇〇五年 .......................................................................................................................41二〇〇四年 .......................................................................................................................43第三篇 华润的历史与文化 .............................................................45一、华润提倡的管理理念 .................................................................................................................45二、企业使命 .....................................................................................................................................45三、企业精神 .....................................................................................................................................46四、企业定位 .....................................................................................................................................46五、企业承诺 ..................................................................................................。