Alternative microblogging micro-channel heat continues micro-marketing（选择微博微通道热持续微观营销）.doc

1Alternative microblogging micro-channel heat continues micro-marketingResearch papers Download News: “two-dimensional code promotion, micro-channel content delivery, automated response system stores content query, micro-channel public opinion analysis ......” a set of 21 projects listed offer 80,000 micro-channel marketing menu recently circulated on the Internet, causing the industry lively discussion, the experts shouted micro-channel operation effect is hugely magnified, too outrageous! Micro-channel marketing, pricing is not low This menu came by the users operating companies from Hangzhou, a marketing meeting held recently, was described as the traditional site invites small business owners are in the menu, including robotic automatic reply system, two-dimensional code sign making, and key word search, cubic content such as online and offline activities. asking price is 80000 set, “an event, can be easily accounted for more than 100 million.” In response, many are participating or intend to carry 2out micro-channel marketing industry insiders believe that the price tag is still very attractive. “Online and offline branding activities three times, which 21 have completed 80,000 if it seems not very expensive ah. After all, the robot also involves questions and answers, a customer I guess we have half a person doing the, estimated to have cost the company 56 million people and a large data structure, then worthless! “ Chaumont is a car sales company marketing manager, business is small, early this year, he participated in a small marketing company organized marketing conferences, site promotion of micro-channel package, both content marketing, but also to ensure the promotion of the number of people that can be achieved , asking for 100,000 a year in his view, charging is not high, “This way of marketing fresh and interesting, our audience is mostly the fashion crowd, most of them are playing micro-channel, put in relatively clear objectives, it is worth a try.” After a lapse of three months, the company’s micro-channel fan, although growing public accounts to 700 people, but because of the promotion of micro-channel content on the account called to ask of 3people who did not much, but Chaumont still very optimistic, “this has always been to be long-term do, will produce benefits. “ In fact, in the current wind and water micro-channel marketing, even the design of a single project at every turn is asking tens of thousands, a company official said, before they asked people to design a two-dimensional code only VI (visual design) application program, the other on the charging 50,000 yuan according to the reporter, many companies in the micro-channel marketing investment has even reached the one million level. Late last year the rise since the micro-channel marketing, is growing. It is understood that, at present, 60% of small marketing business is moving from doing microblogging marketing to micro-channel marketing transformation, “or do business micro-channel, especially the traditional enterprise micro-channel based, which is a relatively large market. “ Experts advise not to invest blindly For the initial stage of the micro-channel is marketing hot, industry professionals, they are not 4optimistic. “In the end can not be in accordance with the full implementation of the menu says, from a content perspective, their cost is not low.” One marketing industry insiders believe , the light from the cost calculation, which is difficult to obtain a marketing menu fully implemented, “This is not just fooled, and more likely to involve fraud.” “I think the marketing effect is magnified, micro-channel marketing heat to this extent a bit weird.” Removal project can be fully implemented questioned experts generally view is that: micro-channel marketing effectiveness is hugely magnified in the electricity supplier observers Lu Zhen Wang seems, micro-channel marketing, from its essential function of look, is not standardized batch of “This is the same as the original microblogging marketing, some abused, just like previous years, Chinese domain names and enterprise messaging tools, relying very traditional lines Exhibition Marketing deceive honest people do not understand. “He analyzed that” marketing company can add flour by some means, but the real value of the spread is very limited, very few people would be willing to go through 5the micro letter to the attention of the public enterprises account, the actual meaning is very low. “ Legal Network Technology Co., Ltd. on Haixi Fu Shixian Long shares this view: “The current social media marketing is two Xure: First big brand advertising budget tilt, so this tool looks very hot, two were declared how social media Useful, in fact, the process may water, but can not guarantee the dissemination of results. Both mostly lively buy large brand indifferent success, try new media, small business success is blind cat run into occasional dead rat, lucky. “ Lu。