体验商务英语2.ppt

Unit 2Selling OnlineLearning ObjectivesnTalking about selling onlinenVocabulary related to selling onlinenNegotiating techniquesnProblem-solving abilitiesnBusiness writing techniques by writing an e -mailLook at the pictures of the homepages in the following page.• Are you familiar with them? • What are the characteristics of them?BrainstormingWarming -upBrainstormingWarming -up Questions:nDo you do shopping online?nWhat kind of goods do you usually buy online?nHave you ever met any problems when you do shopping online? What problems are they?nWhat are the advantages and disadvantages of doing shopping online?IBM advertisementnBad ideas don’t get better onlinenThe main idea: a bad business idea will not work any better it is being used as the basis for selling via the internet. The technology will not , in itself, make up for any deficiencies.nIf you are selling products online, you need to remember this basic rule of e-commerce, which IBM has so concisely summed up in one of its latest as campaigns.What’s E-commerce?nBy connecting to a standardized network we can find information, buy and sell quickly and easily, with lower process and administration cost.nBy implementing E-Commerce, you save money, are online 24hr a day, 7days a week, no traffic jams, shopping crowds, carrying overloaded heavy shopping bags etc, just more business, the easy way.What’s B2B?nBusiness to business or B2B refers to electronic commerce between businesses rather than between a business and a consumer(B2C). nB2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods.n When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.Five business benefits of E-CommercePersonalizationInteractivityMeasurementCost reductionGlobal reachE-CommerceDiscuss the questionsnSome goods and services may be more suitable for selling online, for example: holidays and travel, where no physical delivery of goods is involved.nSome of the problems of e-commerce are the same as those for mail order: finding the goods are not suitable when they arrive or getting things you did not order.nSome security problems may appear with using credit cards. So some people actually enjoy shopping in real shops.Vocabulary Choose the correct words to complete the sentences.n1 we offer a _____to customers who buy in bulk.nA refund B discount C delivery n2 We ask customers who are not fully satisfied to ___goods within 7days.nA discount B refund C returnn3 In order to get a full ____, customers must send back goods in the original packaging.nA discount B refund C returnKey: B/C/BVocabularyn4 Goods will be ____within 24hrs of your order.nA dispatched B purchased C exchangedn5 Goods are kept in our___ until ready for deliverynA stock B storage C warehousen6 Products and services offered at a large discount are generally a(n) ___.nA sale B bargain C offerKey: A/C/BCombine words from boxes A and B. Make phrases that match definitions 1 to 7.A nCredit card /cooling offnMoney back / method of nInterest-free /out of nafter salesBnGuarantee /stock nperiod /credit ndetails /service npayment1. The time when you can change your mind and cancel an order2. The name, number and expiry date on your credit card3. The way you choose to buy the goods you want4. When you can pay some time after you buy, but at no extra cost5. When the goods you require are not available6. A promise to give your money back if you are not happy7. The help you get from a company when you start to use their productKey: 1 cooling off period 2 credit card details 3 method of payment 4 interest-free credit 5 out of stock 6 money back guarantee 7 after sales serviceListening: Selling onlinenKey: nBefore ordering: good website, easy, quick, lots of, information, low pricesnAfter ordering: delivery service, customer serviceAnswer the questionsn1.What was good about e-toys?It offers a good services.2. What problems did e-toys have?The real reason for the failure of e-toys was that it ran out of money and therefore went into liquidation. *Liquidation: n.If a company goes into liquidation, it stops operating and all its remaining assets are sold.Listening C:nKey:n1 Tn2 Fn3 Fn4 TDiscussion:Differences and similarities between online selling and high street retailingnDifferences:nShop assistants are obviously not important when buying online.nThe look, feel and ease of use of website is important in online sales, but obviously not in shops. This could be compared in some ways to the decor and layout of shops.SimilaritiesnCustomers satisfaction, quality, reliability of goods, etc. are just as important.nCustomers want value for money in the same way (but may want even 。