江西华宇稀土资源有限责任公司创业计划书.doc

创 业 计 划 书企 业 名 称 创业者姓名 日 期 通信地址 邮政编码 电 话 传 真 电子邮件 1目录第一章 执行总结 .....................................................................................................................................4第二章 项目介绍 .....................................................................................................................................4第三章 产品与技术概述 .........................................................................................................................43.1 产品介绍 ........................................................................................................................................43.2 研发背景 ........................................................................................................................................43.3 传统微夹钳与本作品的性能对比 ................................................................................................53.4 稀土超磁致伸缩式柔性微夹钳的结构和工作原理 ....................................................................73.5 产品的技术创新 ............................................................................................................................93.6 产品应用范围 ..............................................................................................................................10第四章 市场分析 ...................................................................................................................................114.1 市场环境 ......................................................................................................................................114.1.1 宏观环境 ..............................................................................................................................114.1.2 微观环境 ..............................................................................................................................134.2 市场机会与环境威胁分析 ..........................................................................................................154.3 需求分析 ......................................................................................................................................174.4 市场细分 ......................................................................................................................................174.5 目标市场定位 ..............................................................................................................................174.6 公司定位 ......................................................................................................................................18第五章 战略分析 ...................................................................................................................................195.1 公司概述 ......................................................................................................................................195.2 战略环境分析 ..............................................................................................................................195.2.1 行业环境分析 ......................................................................................................................195.2.2 本公司产品的 SWOT 分析 ....................................................................................................215.2.3 分析总结 ..............................................................................................................................225.3 总体战略 ......................................................................................................................................235.3.1 公司愿景 ..............................................................................................................................235.3.2 公司宗旨 ..............................................................................................................................235.3.3 战略规划 ..............................................................................................................................235.3.4 经营发展战略 ......................................................................................................................24第六章 市场营销 ...................................................................................................................................266.1 营销目标 ......................................................................................................................................266.2 目标客户 ......................................................................................................................................266.3 营销策略 ......................................................................................................................................276.3.1 品牌策略 ..............................................................................................................................276.3.2 4RS 营销策略 .............。