马勒公司介绍MAHLECompanyPresentation课堂PPT.ppt

MAHLE Aftermarket GmbH, July 2013© MAHLEMay 2013MAHLE Group Introduction马勒集团介绍1MAHLE Aftermarket GmbH, July 2013The MAHLE Group is one of the world’s 30 largest automotive suppliers. Automotive industry customers are primarily supported by both Engine Systems and Components as well as Filtration and Engine Peripherals business units.The Aftermarket business unit supplies the independent automotive spare parts market. The industrial activities in the Industry business unit are combined in the Filtration, Engine Components, and Thermal Management divisions. 马勒位于全球汽车配套行业30强之列：发动机系统以及零部件集团与滤清系统以及发动机周边产品集团主要服务于汽车行业客户售后集团为汽车独立售后市场提供零部件工业滤清、发动机零部件以及热管理分支机构涵盖了工业集团产品Key data/关键数据：More than 100 production locations on four continents/在四大洲有超过100个工厂Approximately 48,000 employees/全球员工约4万8千人Sales volume of nearly EUR 6.2 billion (2012)/2012年销售额约62亿欧元MAHLE Group/马勒集团© MAHLEMAHLE Worldwide马勒全球2MAHLE Aftermarket GmbH, July 2013MAHLE Worldwide马勒全球Locations/马勒的分布© MAHLEProduction locations/工厂Research and development centers/研发中心3MAHLE Aftermarket GmbH, July 2013Group Organization/集团组织架构Business Units集团业务架构© MAHLEGroup Management集团管理层Advanced Engineering先进工程Sales and ApplicationEngineering销售以及工程应用Filtration and Engine Peripherals滤清系统以及发动机周边产品Aftermarket 售后市场Industry 工业滤清Engine Systems and Components发动机系统以及零部件4MAHLE Aftermarket GmbH, July 2013Group Organization/集团组织架构Profit Centers利润中心© MAHLEGroup Management集团管理层Sintered Components烧结零部件Engineering Services工程服务Mechatronics机械电子Motorsports and Special Engines赛车配件以及特殊发动机Small Engine Components小型发动机配件5MAHLE Aftermarket GmbH, July 2013Sales Development [in million EUR]销售趋势 [百万欧元]Facts and Figures/实际数据© MAHLE 0+14%–23%+36%+3%6MAHLE Aftermarket GmbH, July 2013Sales by Regions [in million EUR]各地区销售趋势 [百万欧元]Facts and Figures/实际数据© MAHLETotal sales整体销售整体销售Automotive sales汽车业务销售汽车业务销售Total 5,0146,15920082012+23%Europe 欧洲North America 北美South America 南美Asia/Pacific 亚太Total 3,8354,562+19%200820127MAHLE Aftermarket GmbH, July 20138Long-term Trends at MAHLE马勒长期趋势Facts and Figures/实际数据© MAHLESales in billion Euro/销售额(单位: 十亿欧元)Employees in thousand/员工人数(单位: 千人)8MAHLE Aftermarket GmbH, July 20139Research and Development Centers全球研发中心Divisions/分支机构© MAHLETokyo (Kawagoe)东京东京 (川越川越)São Paulo (Jundiaí)圣保罗圣保罗 (容迪亚容迪亚)Shanghai 上海上海Stuttgart 斯图加特斯图加特Tokyo (Okegawa)东京东京 (桶川桶川)Northampton 北安普顿北安普顿Detroit (Farmington Hills)底特律底特律 (法明顿希尔斯法明顿希尔斯)9MAHLE Aftermarket GmbH, July 201310 Taking on social responsibility/肩负社会责任肩负社会责任In 1964, company founders Hermann and Dr. Ernst Mahle transferred their ownership of the Company to a foundation. 1964年，创始人马勒兄弟决定用他们在公司中的个人收益设立一个基金会。

A key project of the MAHLE Foundation is the Filderklinik near Stuttgart, established in 1975. To this day, the foundation sponsors its operation, expansion, and renovation. 马勒基金会在1975年创办了位于德国斯图加特附近的Filder医院，其日常运作、扩展及现代化完善都由马勒基金会赞助Additional key areas of sponsorship are Waldorf education and research projects run by the Witten/Herdecke University. The foundation also increasingly acts on an international level and sponsors, for example, medical and social projects in Brazil. 沃尔多学校和维滕/黑尔德克私立大学的研究项目都是马勒基金会赞助的对象。

基金会也越来越多的赞助国际项目，例如巴西的医疗和社会项目等MAHLE Foundation马勒基金会Foundation/基金会© MAHLE10MAHLE Aftermarket GmbH, July 2013© MAHLEMAHLE Aftermarket马勒售后集团11MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket/马勒售后集团 13MAHLE Aftermarket GmbH, May 2013© MAHLEWherever there are Cars, MAHLE is there有车就有马勒As an innovative system supplier of our global customers we offer a full spare part programme for vehicle service and engine rebuilding.作为一个具有创新精神的汽车零部件系统供应商，我们为全球客户提供全面的车辆保养和发动机维修所需的零部件All our Aftermarket products are provided in „Quality guaranteed by MAHLE“ in original equipment quality for all brands of the MAHLE Group.我们售后集团提供的所有品牌产品均具有马勒集团产品质量保证的原厂品质。

Our regional organizations provide reliable and fast availability of our spare part range anywhere in the world. 在全世界各个地方，我们的售后贸易公司提供可靠、快速的产品递送服务12MAHLE Aftermarket GmbH, July 201313Products for vehicle maintenance and engine repair for passenger cars, motorcycles, transporters, commercial vehicles, stationary engines, as well as agricultural and construction machinery: 为乘用车、摩托车、运输车、商用车、固定发动机以及农用车辆、工程机械提供车辆保养和发动机维修的产品：Filters: Air filters, cabin air filters, oil filter elements, spin-on oil filters, fuel filter elements, spin-on fuel filters, inline fuel filters, hydraulic oil filters滤清器：空气滤清器、空调滤清器、机油滤清器滤芯、旋装式机油滤清器、燃油滤清器滤芯、旋装式燃油滤清器、油箱内置式燃油滤清器、液压油过滤器Engine components: Pistons, piston rings, cylinder liners, piston assemblies, bearings, valves, valve guides, and valve seat inserts发动机零部件：活塞、活塞环、缸套、活塞组件、轴瓦、气门、气门导管、气门座圈Engine peripheral components: Turbochargers and add-on kits and air compressors发动机外围零部件：涡轮增压器、增压器大修包和空压机Thermal management components: Thermostats 热管理：恒温器AC Service Units: For R1234yf refrigerant and R134a refrigerant汽车空调系统13Product Portfolio产品系列MAHLE Aftermarket/马勒售后集团 © MAHLE13MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket/马勒售后集团 15MAHLE Aftermarket GmbH, May 2013© MAHLE Product Portfolio 产品系列14MAHLE Aftermarket GmbH, July 201316MAHLE Aftermarket GmbH, May 2013© MAHLELimeira, BRMAHLE Metal Leve S.A.Buenos Aires, ARMAHLE Argentinia S.A.Lerma, MX MAHLE Componentes de Motor de México, S. de R.L. de C.V.Alcalá de Henares, ESMAHLE Aftermarket S.L.Décines, FRMAHLE Aftermarket France SASKrotoszyn, PLMAHLE Polska Spolka z o.o.Gurgaon, INMAHLE Filter Systems India Limited Shanghai, CNMAHLE Trading (Shanghai) Co., Ltd. Tokyo, JPMAHLE Trading Japan Co., Ltd. Ann Arbor, USMAHLE Clevite Inc.Olive Branch, USMAHLE Clevite Inc.Poissy, FRMAHLE Aftermarket S.A.S.Izmir, TR MAHLE Izmir A.S.Burlington, CAMAHLE Clevite Canada, ULCAn International Network全球网点Bilston, GB MAHLE Aftermarket Ltd.Stockholm, SE MAHLE Aftermarket GmbHChennai, IN MAHLE Engine Components India Private Limited Logistics centres/物流中心Sales Offices/售后贸易公司Singapore, SG MAHLE Aftermarket Pte. Ltd. Schorndorf, DEMAHLE Aftermarket GmbHKiev, UAMAHLE Aftermarket GmbHDubai, AEMAHLE Aftermarket GmbHMAHLE Aftermarket/马勒售后集团 Obninsk, RUMAHLE Technologies RusStuttgart, DEMAHLE Aftermarket GmbHYork, USMAHLE Clevite Inc.15MAHLE Aftermarket GmbH, July 2013Brands品牌The “Global Star” in the MAHLE Aftermarket brand portfolio马勒售后品牌组合的“全球之星”The international specialised brand for all engine components for US- American heavy duty applications and bearings适用于美系商用车的全球专业发动机零部件品牌Today and in future the strong Europe-wide filter brand欧洲当今和未来的强势滤清器品牌The European engine components brand with tradition具有悠久历史的欧洲发动机零部件品牌The South American brand for all Aftermarket products发动机零部件以及滤清器的南美品牌MAHLE Aftermarket/马勒售后集团 © MAHLE16MAHLE Aftermarket GmbH, July 2013Old 老包装Previous 原有包装Current 现有包装MAHLE Aftermar© MAHLEMAHLE Aftermarket/马勒售后集团 Brand Strategy – New Packaging Concept品牌战略 – 新包装Old 老包装Previous 原有包装Current 现有包装Engine Components/发动机零部件 Filters/滤清器17MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket/马勒售后集团 MAHLE Aftermarket GmbH, February 2013© MAHLE Sales Trend [million EUR]销售趋势 [百万欧元]18MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket/马勒售后集团 21© MAHLEEco-Oil filter module环保节能型机油滤请环保节能型机油滤请Camshaft凸轮轴Valve guide气门导管气门导管Valve气门气门Valve seat ring气门座圈气门座圈Turbocharger涡轮增压器涡轮增压器Pistons ring活塞环活塞环Pistons活塞活塞Pistons pin,pistons pin circlip活塞销、卡簧活塞销、卡簧Oil-mist separator with control valve油气分离器和控制阀Purge valve排气门Air filter module with element空气滤模块和滤芯空气滤模块和滤芯Gaskets密封件密封件Tappet (cam follower, rocker arm)凸轮轴部件、挺杆Tumble flap下降活塞Exhaust gas recirculation废气再循环Intake manifold进气岐管Blow-by induction窜气回流管道Fuel filter燃油滤清器燃油滤清器Cylinder liners缸套缸套Connecting rod连杆Bearing轴瓦轴瓦Thermostat恒温器恒温器Air compressor空压机空压机Cooling systems for the engine(e.g. charge air cooler, oil cooler)发动机冷却系统（例如增压空气冷却器、油冷却器）Coolant pump冷却液泵Regulated oil pump控制油泵Current Aftermarket range现有售后产品现有售后产品Thermosensor热敏热敏Thermoswitch热敏开关热敏开关Cabin air filter空调滤清器空调滤清器Air dryer空气干燥筒空气干燥筒Overview MAHLE Group Current and Future Product Portfolio马勒售后集团现有和今后将推出的产品系列19MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket/马勒售后集团 © MAHLEMAHLE – BEHR 马勒 - 贝洱马勒售后集团现已提供贝洱热系统和空调系统产品BEHR/贝洱贝洱:has many years of development expertise and comprehensive know-how in vehicle air conditioning system, including service units for repair shops. 对于汽车空调系统有多年专业知识和全面了解，包括为维修店提供售后服务MAHLE Aftermarket/马勒售后集团马勒售后集团:by becoming part of MAHLE Aftermarket, RTI is combining its leading technologies of automotive fluid exchange service equipment. 在RTI成为马勒售后集团的成员后，将汽车流体交换产品的领先技术相结合with a global sales network of a leader in the automotive industry that provides true customer proximity. 拥有真正贴近客户的全球销售网络的汽车行业领导者MAHLE Aftermarket and Behr Service – a partnership for healthy atmosphere马勒售后集团与贝洱马勒售后集团与贝洱 – 营造健康环境的合作伙伴营造健康环境的合作伙伴These areas of competence from both companies are now bundled in a collaboration for HVAC service units.两家公司优势的结合有利于汽车热系统和空调系统产品两家公司优势的结合有利于汽车热系统和空调系统产品20MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket/马勒售后集团© MAHLEMAHLE Portfolio for Commercial Vehicles商用车产品系列21MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket/马勒售后集团 © MAHLEMAHLE Portfolio for Light Vehicle乘用车产品系列22MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket/马勒售后集团 47© MAHLEOE Competence / References配套品牌MAHLE products are used worldwide by 165 renowned engine and vehicle manufacturers:马勒品牌产品使用于全球165家知名发动机厂商和车辆制造商：Alfa RomeoAlpinaAMGAshok LeylandAston MartinAudiAvtoVAZBajajBeiqi FotonBentleyBMWBombardier-RotaxBrillianceBugattiBuickBYDCadillacCaseCaterpillarChanganChaoyang DieselCheryChevroletChryslerCitroënCLAASCNHTCCumminsDaciaDAFHitachiHoldenHondaHummerHusqvarnaHyundaiInfinitiIsuzuJaguarJCBJeepJMCJohn DeereKAMAZKiaKomatsu KubotaLamborghiniLanciaLand RoverLexusLiebherrLiujiLycoming EnginesMack TrucksMahindra & MahindraMaKMANMarutiMaseratiMaybachMazdaMcLarenMercedes-BenzMercuryMiniMitsubishiMitsubishi Heavy IndustriesMTUMWM InternationalNavistar InternationalNeoplanNew HollandNissan OpelOtosanPaccarPerkinsPeugeotPiaggioPolarisPontiacPorscheProtonQingling MotorsRenault Renault TrucksRolls-RoyceRotaxSaabSAICSAMESamsungScaniaScionSEATSEMTSGMSGMWShanghai DieselSisuŠkodaSmartSsangYongStarSteyrStihlSubaruSuzukiSVWTata MotorsTecumsehTeledyne Continental MotorsTognumToyotaTriumphUD TrucksVauxhallVM MotoriVolkswagenDaihatsuDalian DieselDetroit DieselDeutzDodgeDonganDongfengDoosan InfracoreDPCADucatiEicher MotorsEmbracoEscortsFAWFAW-VolkswagenFerrariFiatForce MotorsFordFreightlinerFusoGAZGeelyGeneral MotorsGMDATGreat WallHarley DavidsonHATZHindustan MotorsHinoVolvoVolvo PentaVolvo PowertrainVolvo TrucksWaukesha EngineWeichai PowerWuxi DieselYamahaYaMZYangzhou DieselYanmarYoungmanYulin DieselYunneiZMZ23MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket/马勒售后集团 © MAHLEProduct Security产品防伪（欧系产品）The market leader offers you security.With the non-replicable hologram on all engine (peripheral) components packaging for MAHLE Original.在所有马勒发动机零部件包装上使用了不可复制的防伪全息图。

With the application of a “MAHLE Security Strip”, which indicates if the packaging has already been opened before.马勒封口标签可以告知包装已经被打开过封口签完好封口签已被打开24MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket/马勒售后集团 53MAHLE Aftermarket GmbH, May 2013© MAHLEProduct Security产品防伪（欧系产品）The market leader offers you security.Security by the numbers, with MAPPcode and VeoMark: The combination of MAPP code and VeoMark provides the highest level of seurity against counterfeiting.由二维码和VeoMark组成的防伪措施：二维码和VeoMark的结合提供了最高级别的安全防伪，以防假冒马勒产品。

Its serialization (the link between the data on the MAPP code and the VeoMark), unlike conventional techniques such as holograms, cannot be imitated.不同于全息图这类常规防伪技术，由二维码和VeoMark结合的防伪技术不能被仿冒25MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket/马勒售后集团 53MAHLE Aftermarket GmbH, May 2013© MAHLEProduct Security产品防伪（欧系产品）The market leader offers you security.Verification at a glance: Compare the digits of the random code to the VeoMark information.防伪验证：对比随机代码和VeoMark序列号Step 1: Do the last 6 digits match the serial number on the VeoMark?步骤一：随机代码后六位是否与VeoMark序列号相符？Random code/随机代码随机代码VeoMark序列号序列号26MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket/马勒售后集团 53MAHLE Aftermarket GmbH, May 2013© MAHLEProduct Security产品防伪（欧系产品）Contact your MAHLE Aftermarket Sales Partner for the special filter and keep it safe.请联系您的马勒售后销售代表获取光栅片，并请妥善保管。

Step 2: Place the special filter over the label and rotate it, the LensCode will become visible afterwards. Do the last 2 digits match the LensCode?步骤二：将光栅片置于标签上方并旋转一定角度，可查看LensCode随机代码的最后两位是否与LensCode相符？Random code/随机代码随机代码LensCodeThe market leader offers you security.27MAHLE Aftermarket GmbH, July 2013© MAHLEMAHLE Aftermarket Asia Pacific马勒售后亚太地区MAHLE Trading (Shanghai) Co., Ltd.马勒贸易（上海）有限公司28MAHLE Aftermarket GmbH, July 201329MAHLE Donghyun Filter Systems 天津东炫滤清 - ChangChun Plant 长春分厂 -TianJin Plant 天津分厂MAHLE Engine Components YingKou 马勒营口- Piston 活塞- Piston Ring 活塞环- Bearing 轴瓦- Con-rod 连杆MAHLE Tri-Ring Valve Train Hubei Macheng 马勒三环气门MAHLE Engine Components NanJing 马勒南京活塞MAHLE Engine Components ChongQing 马勒重庆活塞MAHLE Technologies Holding (China)马勒技术投资马勒技术投资(中国中国)公司公司MAHLE Trading Shanghai马勒售后市场MAHLE Industry Filter Shanghai马勒工业滤清MAHLE Filter Systems Shanghai 马勒上海滤清MAHLE Filter Systems GuangZhou 马勒广州滤清MAHLE Behr Industry Cooling 马勒贝洱工业MTCMAHLE Aftermarket China/马勒售后中国© MAHLEMAHLE Locations in China马勒中国投资企业29MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLENew Technical Center in China新技术中心Initiated in the 1st half of 20112011年1月中旬启动项目Design and major tendering process finished by the end of 20112011年底完成设计和主招标工作Project completed in Oct 20122012年八月竣工Grand opening on Nov 13, 20122012年11月13日启用30MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEMAHLE Trading (Shanghai) Co., Ltd.马勒贸易（上海）有限公司Key Figures 主要数据主要数据Establishment: Dec 12th, 2005 成立于2005年12月12日Total Registered Capital: $ 5.6 million 总注册资金560万美金 29 Employees 现有员工总数29人2 Warehouses 2个分拨中心Overall responsibility for MAHLE Aftermarket sales business in China 全面负责马勒在中国的售后市场业务31MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLESales Trend [million RMB]销售趋势 [百万人民币]32MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEInventory [million RMB]库存 [百万人民币]33MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEStock up Working Days [Days]库存周转天数 [天数]34MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEProduct Portfolio: Filters产品系列：滤清器Air Filter 空气滤清器Fuel Filter 燃油滤清器Oil Filter 机油滤清器Cabin Air Filter 空调滤清器35MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEProduct Portfolio: Engine Components产品系列：发动机零部件Piston 活塞Piston rings 活塞环Cylinder liner 缸套Bearings 轴瓦Valve (Valve seat) 气门 (气门座)Assemblies 组件Gaskets 密封件Turbocharger 涡轮增压器Hydraulic tappet 液压挺杆36MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEProduct Range by Type产品分类As of Dec. 2012截止2012年12月Product Type 产品类型Part Nr. 产品数量FILTERS滤清器Oil 机油89Air 空气150Fuel 燃油87Cabin 空调65Total 总数总数391ENGINECOMPONENTS发动机零部件Piston 活塞308Valve 气门78Bearing 轴瓦109Piston Ring 活塞环63Cylinder Liner 缸套23Gasket 密封件18Hydraulic tappet 液压挺杆2Assembly 组件13Total 总数总数614Total 总数总数　　1,00537MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLELogistics物流配送Prefect condition with top speed快速高效Value Added Service(packaging/labeling/assembly)增值服务（包装/标签/装配） 2 warehouses – Shanghai and Chongqing2个分拨中心-上海和重庆Average cycle time < 24 hours 平均周转时间小于24小时Shanghai as the center, delivery time:从上海发货，交货时间：ØShanghai/上海  < 1 day/天Ø500km  2-3 days/天Ø1,000km  3-4 days/天Ø2,000km  6-7 days/天Ø> 2,000km  8-10 days/天Continuous improvement持续改善38MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEDistribution Channel 分销渠道Domestic Market 国内市场MTS马勒贸易（上海）有限公司马勒贸易（上海）有限公司Retailers零售商Independent Workshops独立汽修店Vehicle Owners / End Users车主/终端用户Authorized Distributors授权分销商Fleet Owners车队Private Labels贴牌B2Celectronic commercial enterprise电商39MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEDistribution Channel 分销渠道 Export Sales 出口业务MTS马勒贸易（上海）有限公司马勒贸易（上海）有限公司Intercompany公司内部(MAG, Metal Leve)Vehicle Owners / End Users车主/终端用户Customers客户( Middle East/中东, Southeast Asia/东南亚)40MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEMarketing Activities Overview市场活动Sharing news: The magazine “MAHLE Aftermarket news” provides information about the new OE projects, latest developments, new products, events, technical topics and other important news from the market.The “MAHLE Aftermarket news” is published 3 times a year.马勒售后期刊围绕新OE项目、新动态、新产品、市场活动、技术介绍以及其它售后市场信息，每年出版三次。

The MAHLE Aftermarket brochures provide a general overview and product information. 马勒售后市场宣传手册提供全面的产品信息The MAHLE flyers provide information for new product launches. 马勒售后市场宣传折页提供新产品上市信息 All these materials are available in print and online at:.mahle-. 所有宣传资料都提供印刷版和版：.mahle-41MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEMarketing Activities Overview市场活动CIS – Customer-Information-System:All important product data for filters as well as for engine components and engine peripherals, including new part-numbers now available, information sheet, future development are sent via e-mail and in paper form. 客户信息系统：所有关于滤清器，发动机零部件和发动机外围设备的重要产品数据，包括新产品信息和即将推出的新产品信息都会通过e-mail或者印刷形式发送至客户。

Product catalogues are available in print所有产品目录均提供印刷版本–and online at www.mahle- for European range.可登陆www.mahle-查看欧系产品–and at SuperCatalog website http://webshop- for domestics filter range (hosted and maintained by TecDoc).国内滤清器产品可登陆http://webshop- 查看（由泰多克管理和维护）42MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEExhibitions展览会MTS participated in马勒贸易(上海)有限公司参展概况– “The 14th /15th Shanghai International Automobile Industry Exhibition” together with MTC.与马勒技术投资(中国)有限公司一起参展“2011(第十四届)和2013(第十五届)上海汽车展”–“2012 Beijing International Automobile Exhibition” together with MTC.与马勒技术投资(中国)有限公司一起参展“2012(第十二届)北京汽车展”–Automechanika Shanghai 2011 & 2012.2011年及2012年法兰克福上海汽配展43MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEDealer Meeting经销商会议MTS organized the dealer meeting at beginning 2011, 2012 & 2013.马勒贸易(上海)有限公司在2011年、2012年以及2013年初举办经销商会议–Objective: Introduce MAHLE Vision, review sales, introduction new product, award price to MAHLE best dealers, collect customer feedback through on-site survey.目的：介绍马勒愿景、回顾销售、介绍新产品、嘉奖最佳经销商以及通过现场问卷调查收集客户反馈44MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLETec-Man Training超能技师培训Founders: MAHLE, Mann+Hummel, KS, SKF, TRW创办人：马勒、曼胡默尔、科尔本施密特、斯凯孚、天合Sponsor: TecDoc主办单位：泰多克Objective/目的: –Raise skills level of Chinese mechanics提高中国维修技师专业水平 –Brand awareness of Tec-Man members提升超能技师创办成员品牌知名度–Risks of using counterfeit products警示使用假冒产品的风险Training Modules/培训模块: –Braking System, Engine, Suspension System, Engine Management System, CAN BUS System, Engine Lubrication System, Engine Intake System, Engine Transmission System制动系统、发动机、悬挂系统、发动机管理系统、CAN总线系统、发动机润滑系统、发动机进气系统、发动机变速箱系统45MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEMAHLE Seminar马勒产品培训会Objective/目的: –Product training of MAHLE products马勒产品知识和技术培训–Brand awareness of MAHLE提升马勒品牌知名度46MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEAnti-counterfeit Activity Overview打假行动2008 - 2010, raid actions all over China/全国打假行动: 23 cases/起 –Seized fake MAHLE products (units)/查扣假冒组数 (件): 55,115–Case value (mil. RMB)/案值 (百万人民币): 6.6 (mostly for export/大部分为出口产品)Trademarks registration at the customs, aim to prevent MAHLE counterfeits from entering into the oversea markets.马勒商标在海关登记备案，旨在防止马勒假冒产品流入海外市场Administrative raid action, market sweep, cease & desist letter, criminal case and civil litigation etc are our daily work.我们的日常工作包括打击行动、扫街、警告函、刑案和民事案件等47MAHLE Aftermarket GmbH, July 2013MAHLE Aftermarket China/马勒售后中国© MAHLEAnti-counterfeit Activity Overview打假行动Year年份年份No. of Cases案件数量案件数量Value of Goods(mil. RMB)案值（百万人民币）案值（百万人民币）200853.3 200982.2 2010101.1 201180.3 201260.6 Total377.648MAHLE Aftermarket GmbH, July 2013Security Label of MAHLE Filters马勒滤清器防伪标签MAHLE Aftermarket China/马勒售后中国© MAHLESecurity Label (Domestic Product) 产品防伪（国内产品）Uncovered Security Label:The effect of label after uncovering is as left picture.After uncovering the label, transparent primer with "MAHLE" word will be left on the box or products to against transfer揭开式底纹：标签揭开后的效果如左图。

标签揭开后包装盒或产品上会留下带有“MAHLE”字样的透明底胶，这样的揭开式底纹可起到防转移功能49MAHLE Aftermarket GmbH, July 2013Security Label of MAHLE Engine Components马勒发动机件防伪标签MAHLE Aftermarket China/马勒售后中国© MAHLESecurity Label (Domestic Product)产品防伪（国内产品）MAHLE Security Label increase an effective way for end-user to identify fake products 马勒防伪品标签增加终端用户辨别真伪的有效途径50。