辽宁省民营加油站发展现状及对策分析—以沈阳铁军加油站为例工商管理专业.docx

辽宁省民营加油站发展现状及对策分析—以沈阳铁军加油站为例工商管理专业 　 目 　录 摘 　要 .................................................................................................................... I 　Abstract..................................................................................................................... II 　引 　言 ................................................................................................................... 1 　1 绪论 ....................................................................................................................... 2 　1.1 研究背景 ....................................................................................................... 2 　1.2 研究的意义 .................................................................................................. 3 　2 民营加油站发展过程及现状分析 ....................................................................... 4 　2.1 民营加油站发展过程 ................................................................................... 4 　2.2 辽宁省民营加油站发展现状 ...................................................................... 5 　3 辽宁省地区民营加油站存在问题 ....................................................................... 7 　3.1 油源渠道不稳定 ........................................................................................... 7 　3.2 非油品业务进展缓慢 ，产品单一 ............................................................. 7 　3.3 行业竞争激烈 .............................................................................................. 7 　3.4 口碑不好，经营管理相对落后 .................................................................. 7 　4 解决问题的措施与策略 ....................................................................................... 9 　4.1 政府出台相应政策，保证油源稳定 .......................................................... 9 　4.2 多元化发展提高利润 .................................................................................. 9 　4.3 联营化模式抱团取暖 ................................................................................ 10 　4.4 品牌化管理提高口碑 ................................................................................. 10 　5 民营加油站未来的发展趋势 ............................................................................. 11 　5.1 普及自助加油 ............................................................................................. 11 　5.2 线上线下融合 ............................................................................................. 12 　结 　论 ................................................................................................................. 13 　参考文献 ................................................................................................................. 14 　致 　谢 ................................................................................................................. 16 　 摘 　要 　1922 年以来，我国的整个市场逐步开放，成品油流通行业逐渐兴起，我国各个行业都设法进入成品油市场。

因此民营加油站在我国形成了一定的规模，并且快速发展中间经历着兴衰变化近年来，基于国际贸易新格局，居民生活水平提高，汽车保有量迅速增加，民营加油站行业发展出现新的机遇，在这个低油价时代，炼油的成本更加的低廉，加之需求量的不断提升给民营加油站带来了更多的可能性，同时也是其发展的黄金期但也同时面临着更多的挑战，本文以沈阳铁军加油站为例，来分析民营加油站目前所存在的问题并给出相应的解决对策，采取描述性分析、SPSS 分析等分析方法从研究中发现，在民营加油站发展过程中存在了诸多问题主要是油源渠道不稳定，资金不足，非油品发展缓慢，行业竞争激烈，外资不断进入中国市场，以及在城市中所占比重小等问题，同时针对以上问题提出相应的解决对策，从多方角度看民营加油站未来的发展趋势 　关键词：民营加油站； 问题； 现状 　 Abstract 　Since 1922, the whole market of our country has gradually opened up, and the circulation industry of refined oil has gradually risen. Every industry in our country has tried to enter the market of refined oil. Therefore, private gas stations have formed a certain scale in China, and developed rapidly. There are ups and downs in the middle. In recent years, based on the new pattern of international trade, the improvement of residents" living standards and the rapid increase of car ownership, there are new opportunities for the development of private gas station industry. In this era of low oil price, the cost of refining is cheaper, and the continuous increase of demand brings more possibilities to private gas stations, which is also the golden period of their development. But it also faces more challenges.Ting Shenyang Tiejun gas station as an example, this paper analyzes the existing problems of private gas stations and gives corresponding solutions. Descriptive analysis, SPSS analysis and other analysis methods are adopted. It is found that there are many problems in the development of private gas stations. The main problems are unstable oil source channels, insufficient funds, slow development of non oil products, fierce competition in the industry, continuous entry of foreign capital into the Chinese market, and small proportion in the city. At the same time, the corresponding solutions to the above problems are proposed, and the future development trend of private gas stations is seen from various perspectives. 　Keywords: 　private gas stations；problem；present situation 　 引 　言 进入 21 世纪，经济飞速。