新媒体中英文对照外文翻译文献.docx

文献信息：文 献 标 题 ：The effect of new media on consumer media usage: An empirical study in South Korea（新媒体对消费者媒体使用的影响：韩国的实证研究）国外作者：ongRoul Woo，Jae Young Choi，Jungwoo Shin，Jongsu Lee 文献出处：《Technological Forecasting and Social Change》,2014,89(1):3-11 字数统计：英文 2191 单词，12445 字符；中文 4024 汉字外文文献：The effect of new media on consumer media usage: An empirical study in South KoreaAbstract The advent and proliferation of the Internet (a form of new media)have heavily influenced consumers media usage behavior and a number of other social, political, cultural, and economic outcomes. The recent introduction of smart mobile media, including smartphones and tablets, is expected to similarly affect these issues. This study empirically analyzes how the advent of the Internet and smart mobile media affects Korean consumers media usage behavior, seeking to provide a means to anticipate the ripple effect to societal outcomes related to the evolution of new media in Korea. We modeled consumers media usage behavior and conducted preference and simulation analyses using data gleaned from a survey of consumers media behavior and a Multiple Discrete-Continuous Extreme Values (MDCEV) model. The results of the analyses illustrate how consumer preferences regarding old and new media differ in terms of sociodemographic variables. Moreover, the analysesrevealed that whereas the advent of the Internet has negatively influenced consumers use of old media, the arrival of smart mobile media has had a synergistic effect on television use. As a result, the advent of mobile media increased the use of television, but decreased use of other forms of old media.Keywords: New media; Media usage behavior; Preference analysis; Scenario analysis; Multiple Discrete-Continuous Extreme Value model1.IntroductionMedia are continuously evolving (Stber, 2004). Although early forms of media (e.g., mail, telegram, telephone) were used primarily to exchange simple messages, the advent of mass media like newspapers and magazines allowed media to be used to deliver vast amounts of information to a large and unspecified audience. When electronic media like radio and TV became popular during the early 20th century, they were used to deliver a substantial amount of information to recipients in real time. Most recently, however, digital media (e.g., the Internet, mobile technology) have fundamentally altered the media environment. Specifically, the advent of digital media has facilitated the fast and easy consumption, retention, and sharing of a significant amount of information between multiple users.To differentiate these from analog media, such as newspapers, magazines, radio, and television, many scholars and professionals have referred to digital media as“new media.” Although researchers have defined new media in a wide variety of ways, we define new media as digital media capable of saving, handling, delivering, and exchanging information through digital binary codes (Negroponte, 1996; Flew, 2002; Manovich, 2003; Jenkins, 2006). The emergence of new media has become institutionalized in our society, fundamentally changing our methods of exchanging information and the consumer behaviors of media usage. It has also had a significant effect on many social, political, cultural, and economic activities (Stber, 2004).Researchers have long-studied the influence of media evolution on societal outcomes, with a particular emphasis on the advent and proliferation of the Internet. Some of the most notable studies in this domain have explored the influence of the Internet on traditional media usage (Bromley and Bowles, 1995; Mokhtari et al., 2009), social relations (Haythornthwaite, 2002; Brignall and Van Valey, 2005; Amichai-Hamburger and Hayat, 2011), the economy (Litan and Rivlin, 2001; Lucas and Sylla, 2003), politics (Farrell, 2012), education (Agarwal and Day, 1998; Arsham, 2002), and corporate marketing (Avlonitis and Karayanni, 2000; Hennig-Thurau et al., 2010).The arrival and development of new media in the 21st century have put pressure on companies and governments to understand the Internet and use it in accordance with their specific objectives. For example, companies largely sought to leverage the Internet to maximize the effectiveness of their marketing efforts. Similarly, governments sought to use the Internet to efficiently publicize policies. Given the extent to which organizations in both the private and public sectors have used the Internet to achieve specific objectives, many researchers have worked to identify the implications of their Internet usage. For example, Bhatnagar and Ghose (2004) found that Internet retailers could use customers Internet search patterns according to demographic characteristics and product types to cultivate store loyalty among those customers. Naik and Peters (2009) also illustrated Internet use for marketing purposes, empirically showing that the development of a marketin。