涞滩古镇旅游概念规划.doc

涞滩古镇涞滩古镇旅游概念规划旅游概念规划重庆市合川区涞滩古镇旅游概念规划1目录目录前言前言 .................................................................................................................................................2一、一、规划背景规划背景..................................................................................................................................2 二、二、规划依据规划依据..................................................................................................................................2 三、三、项目设计及研究框架项目设计及研究框架...............................................................................................................2 四、四、概念规划范围概念规划范围..........................................................................................................................2 五、五、规划期限规划期限..................................................................................................................................3第一章第一章涞滩古镇的涞滩古镇的 SWOTSWOT 分析分析..................................................................................................3一、一、核心优势分析核心优势分析..........................................................................................................................3 二、二、问题集合问题集合..................................................................................................................................5 三、三、发展机遇发展机遇..................................................................................................................................6第二章第二章相关规划的梳理相关规划的梳理............................................................................................................7一、一、涞滩古镇保护规划（涞滩古镇保护规划（20002000））....................................................................................................7 二、二、涞滩景区生态旅游规划（涞滩景区生态旅游规划（20072007））............................................................................................8 三、三、合川市涞滩镇总体规划（合川市涞滩镇总体规划（2006-20202006-2020））...................................................................................8第三章第三章概念规划目标及原则概念规划目标及原则....................................................................................................8一、一、规划目标规划目标..................................................................................................................................8 二、二、规划原则规划原则..................................................................................................................................9 三、三、功能定位功能定位..................................................................................................................................9第四章第四章涞滩镇旅游资源分析涞滩镇旅游资源分析....................................................................................................9一、一、涞滩旅游资源分类涞滩旅游资源分类...................................................................................................................9 二、二、资源单项评价标准资源单项评价标准.................................................................................................................12 三、三、涞滩古镇旅游资源评价涞滩古镇旅游资源评价.........................................................................................................13 四、四、涞滩镇旅游资源等级分析涞滩镇旅游资源等级分析 .....................................................................................................14 五、五、涞滩镇旅游资源地位涞滩镇旅游资源地位.............................................................................................................15第五章第五章涞滩古镇旅游形象定位涞滩古镇旅游形象定位..............................................................................................17一、一、定位前提定位前提................................................................................................................................17 二、二、定位方法与主题定位方法与主题 ....................................................................................................................17 三、三、涞滩古镇游客市场定位涞滩古镇游客市场定位.........................................................................................................17 四、四、涞滩古镇旅游形象涞滩古镇旅游形象.................................................................................................................19第六章第六章涞滩镇旅游产品开发涞滩镇旅游产品开发..................................................................................................19一、一、现状调查现状调查................................................................................................................................19 二、二、开发原则开发原则................................................................................................................................21 三、三、开发内容开发内容................................................................................................................................21第七章第七章涞滩旅游线路开发涞滩旅游线路开发......................................................................................................23一、一、外联旅游路线外联旅游路线........................................................................................................................23二、二、内联路线内联路线................................................................................................................................23 三、三、线路整合策略线路整合策略............................。