Getting the message复习.docx

WordGetting the message复习unit 5 getting the message整体感知单元要点 word study1. advertise 2. consideration 3. brand 4. charge 5. loss 6. .blame 7. broadcast .8. post 9. react 10. annoy 11. defender 12. accuse 13. associate 14. appeal 15. frequent 16. .figure 17. profit 18. campaign 19. policy 20. nowadays 21. target 22. attach 23. discount 24. bargain 25. bonus 1. 广告 2. 考虑3. 商标4. 负责5. 损失6. 责怪7. 广播8. 张贴9. 反应 10.愤怒 11. 辩护人12. 指控13. 使发生联系 14. 呼吁 15. 频繁的16. 数字17. 利润18. 运动19. 政策20. 如今21. 目标22. 附加23. 打折扣24. 交易25. 以外的好处 useful expressions1. take sth. into consideration 2. be to blame 3. in charge of 4. be annoyed with 5. accuse sb. of 6. get across 7. appeal to sb. to do sth.. 8. make profits 9. attach to 10. make sense 1.把……考在内2. 应当受责怪3. 掌管 4. 对……感到愤怒5. 控告某人……6. 传播或为人理解7. 呼吁某人做某事8. 猎取利润9. 附上10. 有意义sentence, patterns ＆communicative english 表埋怨the newspaper is to blame … he shouldn’t haven done it … 表达感情及不同看法 i’m angry about the ads for …i’m very upset because i have just …i think the newspaper is responsible and should help you get money back. grammar复习宾语补足语（review the object complement）some people find advertisements useful and entertaining . therefore advertising, instead of making a product more expensive, often makes it cheaper. topic＆ writing运用所学语言，围绕广告的作用这一题材，表达不满或其他信息背景学问 advertisingadvertising is a message designed to raise a product, a service or an idea .in many countries, people come into daily contact with many kinds of advertising. advertisements reach people through newspapers, magazines , television , radio, outdoor signs, large boards and balloons and so on. the purpose is to sell products or services. producers advise to try to create an “image “of the company and their products. to be effective, an advertisement must be attractive and can gain a person’ interest .advertisers often pay film and tv stars, popular athletes and other celebrities to endorse products .repeated advertisements can help build a company’s reputation, increase product sales and reduce price. advertising is now a scientific business. once managers would say jokingly ,“i know half of what i spend on advertising is wasted , but i don’t know which half”. now all parts of an advertising program are properly measured and researched. 共20页，当前第1页1234567891011121314151617181920- 2 -。