大学体验英语综合教程4 unit5.pptx

Unit 5Business Ethics§Look at the following pictures and describe: 1. What is happening? Can you describe to your partner any story related to the picture?2. What do they imply?§Imagine you are working for a famous company.§Plan a charitable activity for your company.Charity in Business1.Decide which company you are going to work for. (Dell, KFC, Sony, Starbucks…… )2.Design a Logo for your charitable activity (explain the meaning)3.Explain the Mission of this activity4.Explain how this activity works in details (what you’re going to do, how you make people join your charity)5.Spokesperson (try to appeal people to join)§Have you or your friend ever been cheated by a manufacturer or seller?§Do you think all the business people are frauds? Why?Think about itThe Right Thing to DoThe Right Thing to DoThe Right Thing to DoThe Right Thing to DoPassage A: The Moral Advantage: How to Succeed in Business by Doing the Right ThingText StructurePara 1-2 • Introduction of notion of business moralPara 3-8 • Elaboration on “Morality in Business” Para 9-10 • Different views on business moral Para 11-13 • Morality stands in the center of all successful business innovations§Moral 道德的 §Modicum 少量 §Ethics 道德规范 §Advantageous 优越 §Soar 高飞 §Notion 观念 §Virtue 美德§Trade-off 平等交换 ，权衡 §Conscience 良心 §Obstruct 阻碍Key words (Para 1-2)§Read paragraph 1 and 2, and decide whether each of the statement is truetrue or falsefalse.1. You can’t cheat your customers forever without being disclosed by people.2. Seeking moral advantage can help people succeed in business.3. Honesty in business may help make profits at last.General Reading (Para 1-2)a modicum of: a modicum of: a little of; a few a little of; a few ofof§There is not even a modicum of romance in this story. §Anyone with a modicum of common sense could have seen that the project wouldn’t work. Language Pointsget away get away withwith: : to to escapeescape；；to run away to run away fromfrom§He had a car accident. Fortunately, he got away with it. §I’ll get away from work as soon as possible. Language PointsSoar (v.) Soar (v.) 翱翔翱翔；高飞；；高飞；猛增猛增§The eagle can soar without flapping their wing 老鹰无需振翼就能翱翔翱翔。

§这个寒冷的冬季食品价格猛涨猛涨 §Food prices soar during the cold weather.Soar out of sightSoar out of sight: : 飞出视线；超出想象飞出视线；超出想象§The birds soared out of sight soared out of sight very soon.Language PointsEx 8-1 他们 登上的飞机起飞后立刻就消失 了 soarsoar，，out of sightout of sight） Language Pointsthe airplane they the airplane they boardedboardedtook offtook off• • The airplane they boarded soared out of sight soared out of sight right after it took off.Conscience (n.) Conscience (n.) [‘kɑːnʃəns] 良心§A good conscience is a soft pillow.问心无愧，安枕无忧问心无愧，安枕无忧§be against conscience 违背良心违背良心Language PointsConscious (adj.) 有意识的Obstruct Obstruct ( (v.): v.): to to blockblock；；to get in the wayto get in the way§Conservatives have been obstructing reform for years. Language PointsObstruction (n.) 阻碍§After the earthquake many roads were obstructed by collapsed buildings. Obstruct (v.)Obstruct (v.)EarthquakeEarthquake Collapsed buildingsCollapsed buildings§Cynicism 愤世嫉俗 §Conduct 行为 §Avarice 贪婪 §Inevitably 不可避免地 §Taint 玷污 §Greed 贪心 §Deceit 欺骗 §Exploitation 剥削§Decent 正派的，相当 好的 §Charitable 慈善的 §Skepticism 怀疑论Key words (Para 3-8)1. What is the cynical attitude toward business morality? 2. What is the skeptical one?General Reading (Para 3-8)Taint Taint (v.)(v.) to give sth an unpleasant quality; to corrupt morally; 污染污染, , 败坏败坏§The air is tainted by the smell of burning.§Scandals taint the mayor.§ §TaintTaint someone’s reputation 玷污玷污某人的名誉Language Points§ §In opposition toIn opposition to: 反对反对; ; 与与…………相反，反对相反，反对§Truth stands in opposition to falsehood. 真理同谬误是对立的。

§He spoke at the meeting in opposition to the impractical plan. 他在会上反对那项不切实际的计划Language PointsEx 8-3 在会上,双方展开了激烈的争论，改革派提出许多改革措施，而保守派反对反对提出的改革建议 (in opposition toin opposition to) Language Pointshot debatehot debate put forward many put forward many reforming measuresreforming measuresAt the meeting, the two sides had a hot debate. The reformers put forward many reforming measures, but conservatives were in opposition were in opposition to to the proposed changes.§Contemporary 当代的 §Ruthless 冷酷的 §Downright 明显的 §Wickedness 邪恶的 §Portrayal 描述，肖像 §Immortal 不朽的 §Utility 利用 §Compassion 同情§Commendable 称赞的 §Commencement 毕业典礼 §Testimonial 证明书 §Derail 毁坏 §Capture 捕获 §Quip 妙语Key words (Para 9-10)§How do the contemporary media define business?§What do Stephen Covery and Tom Peter think of business morality?General Reading (Para 9- 10)ReviewGet away with逃脱，逃离逃脱，逃离ReviewSoar out of sight飞飞飞飞出出视线视线视线视线 ，超出想象，超出想象ReviewObstruct (v.)阻碍阻碍ReviewBe against Conscience 有有违违违违良心良心ReviewEthical Conduct道德行道德行为为为为ReviewTaint (v.)玷玷污污污污，，败败败败坏坏Line 13-14: A common way of thinking about morality goes something like thisgoes something like this.Review人们对 于商业道德的理解大致如下大致如下.Line 24: The contemporary media often characterizecharacterize business 。