Constructivism Learning Theory and the Teaching of Marketing-毕业论文翻译.doc

1Constructivism Learning Theory and the Teaching of MarketingPaper Keywords: constructivist learning theory of marketing Abstract: Constructivist Learning Theory and the main content can be refined into: Knowledge, learning concept, learning environment for teachers and students view and outlook. Based on this theory can be drawn from the teaching of college marketing major revelation, that is, marketing teaching, to student-centered, research study, to achieve interaction between teachers and students interaction, create a good learning environment. First, the constructivist learning theory in the main content (A) Knowledge The knowledge view that: book knowledge is only a certain social phenomena and natural phenomena, or science and technology and production: some technical rules, the laws of science but a more reliable interpretation, assumptions or hypotheses. At the same time, knowledge is not separate from the knowing subject and may exist in the objective world, it must depend on the knowing subject, and with the understanding of the main interactions. Constructivism also believe that 2knowledge can not hard-irrigation to the students. Only by their own to discover, to understand. As scientific knowledge (books, teachers impart knowledge) uncertainty and development, teachers will not absolute authority. Allow students to book knowledge, the teacher taught the content can be suspected, and even ask questions. Teachers can use facts to persuade the students to encourage students to explore themselves, to encourage students in learning innovation. (B) Learning Concept Constructivist perspective on learning are key: First, learning is the learner and the active construction of new meaning within the mental representation of the process. Learners to long-term memory GADING strategy content and information based on new information received with the current interaction, active choice, attention, perception, organization, storage and activation information, and take the initiative to construct new meaning. Second, the mental representation of the construction of learners in both directions. First, the learning of new information and understanding of the process of towels Construction, second, knowledge and 3experience from the memory system has been extracted from the time of re-construction. Third, the learning activities of both the construction of individual learners, it is the process of constructing cooperative learning community. individual construction activities in certain social and cultural background to, and must combine the construction of the learning community, it would be difficult to achieve a reasonable explanation of things. Therefore, the scientific study must be through dialogue, communication patterns, provide different views of reflective thinking to stimulate individuals in the interactive dialectical process of question to a variety of different ways to solve the problem, clarify the doubts which gradually complete the construction of knowledge. (C) Teacher and Student Constructivist view, on the one hand, learners are not empty his head into the classroom, in the previous study, they have created a wealth of experience, teachers can not ignore these experiences and the students have the skills, blindly installed from the outside into new knowledge, and experience of existing knowledge to students as a growing 4point of new knowledge to guide students the knowledge and experience from the original towel “growth” of new knowledge and experience, while the continuous development of information technology, teacher as knowledge source of knowledge transfer role has largely been replaced by a variety of teaching media, gradually from the altar of intellectual authority to go down. On the other hand, teachers should not and can not directly impart knowledge to students, but to help and guide students in a particular context to build their own experiences, teachers are no longer dominated by students, but the multiple roles of the actor. The role of teaching and learning environment, including designers, organizers and planners of learning, curriculum developers , meaning construction of the collaborators and facilitators, learning consultant. students are no longer passive recipients of knowledge, the authority of the blind believers, but the true sense of the learners who actively construct knowledge, self-development of the subject. (D) view of the learning environment “Situation”, “cooperation”, “session” and 5“construction of meaning” is the constructivist view of the four elements of the learning environment. “Context” refers to help students construct meaning of what they learn learning environment, constructivism holds that learning environment for students to create a good learning environment is conducive for learners of the knowledge construction of meaning. Therefore, in the teaching process, teachers must be created for students to learn the r。