世纪商务英语阅读教程(第五版)课件 Unit2.ppt

大连理工大学出版社第五版（基础篇I）总主编：刘杰英主　编：王洗薇　赵雨华审　校：Chuck ThodeUnit 2　　Making Introductions　　　　The ability to make a good introduction of one person to another is an essential skill for business, networking and regular social interactions. Being able to make a good introduction can make the introductions shine. Such a skill shows that an individual is not only on top of his game, but that he’s aware of the people around him, and everyone can appreciate that.Context Clues (2)A: Guided PracticeB: Let’s TryContentsReading Skill FocusComprehensive ReadingPractical ReadingText A: Introductions, Greetings and Titles in BusinessText B: Making Introductions CorrectlyInvitation LetterReading Skill FocusRestatement/Synonym Clues　　In sentences there are usually phrases or clauses that repeat the idea of the unknown word. Sometimes, two adjacent sentences express similar meanings, thus it is possible to guess the meanings of unknown words.　　The unknown word may follow these clues:Context Clues (2)Reading Skill FocusExample Clues　　　　In some sentences we can guess the meaning of the unknown word by the examples given. This is because most examples given in the sentences explain the unknown words.The clue words are as follows:Context Clues (2)Reading Skill FocusA:Guided PracticeReading Skill FocusA:Guided PracticeReading Skill FocusA:Guided PracticeReading Skill FocusB:Let’s TryTry to figure out the Chinese meanings of the underlined words in the ·following sentences and identify what the clue words are.1. X-ray therapy, that is, treatment by use of X-ray, often stops the growth of a tumor.therapy: ___________________________________________________________Clue word(s): _______________________________________________________疗法that is2. He has no concept of what is ethical—no idea of what is right and wrong.ethical: _____________________________________________________________Clue word(s): _______________________________________________________道德的(dash)Reading Skill FocusB:Let’s TryTry to figure out the Chinese meanings of the underlined words in the ·following sentences and identify what the clue words are.3. The new tax law supersedes, or replaces, the law that was in effect last year.supersede: __________________________________________________________Clue word(s): _______________________________________________________代替or4. Before the main business of a conference begins, the chairman usually makes a short preliminary (i.e. introductory) speech. In other words, he says a few things by way of introduction.preliminary: _________________________________________________________Clue word(s): _______________________________________________________开端的i.e.Reading Skill FocusB:Let’s TryTry to figure out the Chinese meanings of the underlined words in the ·following sentences and identify what the clue words are.5. Another habit which can slow your reading is called “sub vocalization”. In this case, your lips do not move, but you stil “l hear” each word in your head as you read silently.sub vocalization: _______________________________________________________Clue word(s): _______________________________________________________默读in this case6. George was one of my most diligent students; he was willing to spend hours working on mastering a new subject.diligent: ______________________________________________________________Clue word(s): _______________________________________________________勤奋的(semicolon)Reading Skill FocusB:Let’s TryTry to figure out the Chinese meanings of the underlined words in the ·following sentences and identify what the clue words are.7. Well-off Americans consume a lot of alcohol in the form of cocktails—mixtures based on spirits like whisky, gin and vodka.spirit: ________________________________________________________________Clue word(s): _______________________________________________________酒类饮品like8. Finally the enemy surrendered. They threw down their weapons and walked out of the house with their hands over their heads.surrender: ____________________________________________________________Clue word(s): _______________________________________________________投降(the next sentence)Reading Skill FocusB:Let’s TryTry to figure out the Chinese meanings of the underlined words in the ·following sentences and identify what the clue words are.9. Young people who are just starting their households often spend some of their money on appliances, for instance, refrigerators and televisions.appliance: ____________________________________________________________Clue word(s): _______________________________________________________家用电器for instance10. Defined most broadly, folklore includes all the customs, beliefs and traditions that people have handed down from generation to generation.folklore: _____________________________________________________________Clue word(s): _______________________________________________________民俗includesComprehensive ReadingText : AIntroductions, Greetings and Titles in Business　　When greeting others in business a context, a handshake is acceptable around the world. However, the strength, length, and duration of a handshake will vary between culture. Of courses, Japanese will still bow to each other and it is advisable for foreign visitors to bend slightly when shaking hands. Mexicans who know each other will hug and East Europeans may kiss. In many European countries it is common to shake hands with everyone in the room before and after each business meeting.　　Business card exchanges are an important part of any international business meeting. Variations include where to keep your cards, which languages the card should be in, and what to do with the business card once you have received it. One rule to follow: always bring five times more cards than you think you will need. To explore the nuances of a business card exchange, we will examine the exchange as carried out by an American in Japan.Comprehensive ReadingText : A　　First, the cards should be in English on one side and Japanese on the other side. It is important that the company and title be prominently positioned. The cards should be kept in a card holder. Never keep the cards in a wallet or a pocket-book. The presentation of the card is done at the beginning of the meeting. Cards are presented with the giver’s name (Japanese side) facing the recipient. The card can be delivered by one or preferably two hands accompanied by a slight bow. On receipt of a card, it should be studied carefully to determine the status of the person the executive is meeting. Since meetings usually involve more than one person, each card received should be placed on the table, like an open deck of cards, in front of the recipient so that the executive can tell whom he or she is speaking with. The recipient should avoid placing them in one’s wallet or writing on them in the presence of the giver. The business card is the embodiment of the organization; therefore it should be treated with the utmost respect.Comprehensive ReadingText : A　　As a general rule, use people’s titles when on international business. Learn the appropriate titles for each country. People with Ph.D.s should always be referred to as “Doctor”. In many countries, people will be referred to by their titles only. For example, “Chief Engineer, can you tell us how this operation works?”The use of first names in business will also vary according to country and age. Be alert to these differences.Comprehensive ReadingText : AComprehensive ReadingComprehensionI. Read Text A and choose the most probable meaning for the following words, and explain the clues.1. vary (Para. 1, Line 4): ______Clue：：根据常识判断，不同国家的礼节是不一样的，因此可以判断 “vary” 的意思是“不同”。

因此A是正确答案A. be different B. be similar C. be acceptableComprehensive ReadingComprehensionI. Read Text A and choose the most probable meaning for the following words, and explain the clues.2. bend (Para. 1, Line 7): ______Clue：：前半句表明，日本人见面“bow to each other”，外国人与日本人见面时要“bent”，因此可以推断， “bent”和“bow”是同义词，是“鞠躬”的意思因此C是正确答案A. stand B. smile C. bowComprehensive ReadingComprehensionI. Read Text A and choose the most probable meaning for the following words, and explain the clues.3. nuance (Para. 2, Line 4): ______Clue：：上文提到，交换名片的礼节的不同(variation)包括几个方面。

此句提到“explore the nuances”，应该是“探索不同之处”的意思，因此可以推断，C是正确答案A. similarity B. nature C. slight differenceComprehensive ReadingComprehensionI. Read Text A and choose the most probable meaning for the following words, and explain the clues.4. utmost (Para. 3, Line 19): ______Clue：：上一句表示，名片是公司的象征，因此可以推断，对待名片应该“非常”尊敬，因此B是正确答案A. little B. maximum C. someComprehensive ReadingComprehensionI. Read Text A and choose the most probable meaning for the following words, and explain the clues.5. refer to (Para. 4, Line 3): ______Clue：：线索词 “for example”后面的例子表明，在某些国家用 “title”来指称其他人，因此可以推断， “refer to” 的意思是“指，提到”。

因此A是正确答案A. to mention or to speak aboutB. appointC. representComprehensive ReadingComprehensionII. Complete the following table according to Text A.Greeting___________ will be acceptable around the world.Japanese will _____ to each other.Mexicans will _____ when they know each other.East Europeans may ____ each other.A handshakebowhugkissComprehensive ReadingComprehensionII. Complete the following table according to Text A.Business CardWhere to keep?________________________________________________________________.When to present?________________________________________________________________.How to present? ________________________________________________________________.How to deliver? ______________________________________________________________________________.How to treat? _________________________________________________________________.Business cards should be kept in a card holder in the vest or jacket pocketBusiness cards should be presented at the beginning of the meetingBusiness cards should be presented with the giver’s name facing the recipientBusiness cards should be delivered by one or preferably two hands accompaniedBusiness cards should be treated with the utmost respectby a light bowComprehensive ReadingComprehensionII. Complete the following table according to Text A.TitlePeople’s titles should be used when _____________________.Those referred to as “Doctor” are people with ______.on international businessPh.D.sComprehensive ReadingVocabularyI. Match the word on the left with the explanation on the right.1. prominentlyA. someone in a high position, especially in business2. executiveB. change in amount or level3. statusC. a word that is used before someone’s name, stating their social rank, qualifications, position in an organization, sex, etc.4. variationD. a person who receives something5. embodimentE. most important or main6. recipientF. describes something that is in a position in which it is easily seen7. durationG. to include someone or something in something, or to make them take part in or feel part of it8. titleH. an accepted or official position, especially in a social group9. chiefI. the length of time that something lasts10. involveJ. someone or something that represents a quality or an idea exactlyFAHBJDICEGComprehensive ReadingVocabularyII. Fill in the blanks from the words given below. Change the form where necessary.prominently determine receipt alert advisableappropriate join deliver utmost involve1. The ____________ of policy is not your business—your job is to carry it out.2. We listened with the _______ interest to this extraordinary statement.3. Mary’s photo was displayed in a __________ position on the piano.4. He asked them to be _____ to any possible danger.5. His bright clothes were not ___________ for a funeral.determinationutmostprominentalertappropriateComprehensive ReadingVocabularyII. Fill in the blanks from the words given below. Change the form where necessary.prominently determine receipt alert advisableappropriate join deliver utmost involve6. We can _______ the goods to your door.7. Will you __________ me in drinking a glass of wine?8. The booking of the guestroom will be made on _______ of a deposit.9. It is _________ to write a career objective at the start of your resume.10. School officials said they welcomed parental ___________.deliveraccompanyreceiptadvisableinvolvementComprehensive ReadingWord FormationThe following suffixes can be found in Text A.Comprehensive ReadingWord FormationI. Read Text A carefully, locate the words that contain one of the above- mentioned suffixes, and name the part of speech and the meaning of each word.SuffixLocationWordPart of speechMeaning-thPara. 1, Line 3Para. 1, Line 3-ationPara. 2, Line 2Para. 3, Line 5Para. 3, Line 18Para. 4, Line 4-ent/ -antPara. 2, Line 1Para. 3, Line 3Para. 3, Line 15-mentPara. 3, Line 18strengthn.力量lengthn.长度，时间的长短variationn.变化，变动presentationn.呈递，递交，呈现organizationn.组织operationn.操作importantadj.重要的prominentlyadv.显著地，重要地recipientn.接受者embodimentn.体现Comprehensive ReadingWord FormationII. Fill in each of the blanks with an appropriate form of the word given.1. vary(1) The medical tests showed some ________ in the baby’s heart rate.(2) The author gave _______ reasons for having written the book.(3) Work on the production line is monotonous (单调的) and lacks _______.variation2. receive(1) Lund was the first female ________ of an artificial heart.(2) She picked up the ________ and dialed his phone number.(3) You have been in _______ of unemployment benefit for two months.variousvarietyrecipientreceiverreceiptComprehensive ReadingWord FormationII. Fill in each of the blanks with an appropriate form of the word given.3. present(1) The ___________ of prizes and certificates will take place in the main hall.(2) He _________ the report to his colleagues at the meeting.(3) He’s usually quite polite in my ________.presentation4. strong(1) We should face troubles _______ rather than simply run away.(2) Colors like red convey a sense of energy and ________.(3) The trade agreement helped to _________ the bonds between the two countries.presentedpresencestronglystrengthstrengthenComprehensive ReadingWord FormationII. Fill in each of the blanks with an appropriate form of the word given.5. determine(1) She’s __________ to make a go of her new career.(2) Now that you have expressed your ____________, you should act.(3) Education is an important ___________ of one’s outlook on life.determineddeterminationdeterminantComprehensive ReadingText BMaking Introductions Correctly 　　Making introductions can be one of the most stressful aspects of good etiquette. A sense of confidence and knowing the correct procedures involved in various types of introductions are a must. While one usually knows to use the correct honorific titles when making formal introductions, one is often unsure which person should be introduced first. ❶ Or, are there guideline?　　The basic guideline is to introduce the most important person last. ❷ Like any other etiquette problem, it’s all situational. Will your introduction involve business acquaintances, friends and family, guests at a party, or perhaps more than one of each? The main rule concerning significance is the same: we just need to understand the various levels of importance.Comprehensive ReadingText B　　 ❸For example:“Mr. Smith, I would like you to meet Ms. Jones, our newest customer service representative. Ms. Jones, this is Mr. Smith, our vice president in charge of operations.” While vice president of operations is an important position, if you are introducing a possible client, then your V.P. would take the lesser role as in:“❹. Mr. Smith, this is Mrs. Green, who is considering using our firm to advertise her new line.”In business (at least good business) all customers, and possible customers, outrank everyone up to, and including, the CEO.　　At a party the question “Who is the more important person?”can become confusing. A few basic rules can help one to wade through these murky waters. If the gathering is large, it is perfectly correct to introduce yourself to others present if your host(ess) is busy. Men are introduced to women. ❺ Introduce the single woman to the married woman. Also remember to add a little general information about the people you are introducing. Types of employment or common interests are the usual topics that help get conversations started. Hobbies, such as sports, music, or arts, are always good topics to break the ice.Comprehensive ReadingText BComprehensive ReadingText B1. unsure (Para. 1, Line 4): ______Clue：：线索词“while”表示前后两个分句是对比关系，由此推断， “be unsure”的意思和“know”相反，即“不确定的”。

A. doubtful B. clear C. knowledgeableI. Read Text B and choose the most probable meaning for the following words, and explain the clues.Comprehensive ReadingText B2. acquaintance (Para. 2, Line 2): ______Clue：：从上下文来看， “business acquaintances”与后面的“friends, friends and family, guests”是并列关系，后面的几个都是认识的人，因此可以推断选项B为正确答案A. strangerB. a person whom one knows but do not know wellC. expert in one fieldI. Read Text B and choose the most probable meaning for the following words, and explain the clues.Comprehensive ReadingText B3. significance (Para. 2, Line 4): ______Clue：：冒号表示后面的内容是对前一句进行解释说明，由此可以推断， “significance”和“importance”是同一个意思，即“重要的”。

A. basic knowledge B. importance C. evaluationI. Read Text B and choose the most probable meaning for the following words, and explain the clues.Comprehensive ReadingText B4. outrank (Para. 3, Line 11) : ______Clue：：前面的例子表明，介绍的时候，要先向客户介绍副主席(vice-president)，在介绍的时候，客户比公司人员重要，不论这个公司人员处于何等职位本句是对这个例子的总结，由此可以推断， “outrank”的意思是“比……重要”A. to be more important thanB. to have a lower rank thanC. to be out of a listI. Read Text B and choose the most probable meaning for the following words, and explain the clues.Comprehensive ReadingText B5. hobby (Para. 4, Line 8) : ______Clue：：线索词“such as”表示，后面的“运动”“音乐”“艺术”都是对“hobby”一词的举例。

因此推断出“ hobby”一词的意思是“爱好”A. a type of sportsB. something annoying that someone often doesC. an activity that someone does for pleasure when he is not workingI. Read Text B and choose the most probable meaning for the following words, and explain the clues.Comprehensive ReadingText BII. Choose the best sentence to fill each gap in Text B. You will not use all of them.A. In a business situation the person of less authority would be introduced to the person of greater authority.B. What are the guidelines?C. Of course, now you want to know how to judge importance.D. If someone has forgotten to introduce you, take the initiative and introduce yourself.E. Introduce the younger person to the elder.F. Ms. Green, this is Mr. Smith, our vice president in charge of operations.1. B 2. C 3. A 4. F 5. EComprehensive ReadingVocabularyI. Match the word on the left with the explanation on the right.1. operationA. an activity that you enjoy doing in your free time2. guidelineB. about or relating to3. considerC. rules or instructions about the best way to do something4. hobbyD. the work or activities done by a business or an organization, or the process of doing this work5. etiquetteE. a way of doing something, especially the correct or usual way6.employmentF. to think about something carefully, especially before making a choice or decision7. advertiseG. the formal rules for polite behavior in society or in a particular group8. concerningH. to tell the public about a product or service in order to persuade them to buy it9. lineI. the condition of having a paid job10. procedureJ. a type of goods for sale in a shopDCFAGIHBJEComprehensive ReadingVocabularyII. Fill in the blanks with the words given below. Change the form where necessary.concerning representative advertise consider wade throughoperation employment line significance break the ice1. He put forward a plan for the committee to ________.2. I’ve had a letter from the tax authorities __________ my tax payments.3. The exhibition is a ____________ of the modern Chinese art.4. The inefficient _________ cost the firm a lot of money.5. The factory provides ___________ to more than one thousand skilled workers.considerconcerningrepresentativeoperationemploymentComprehensive ReadingVocabularyII. Fill in the blanks with the words given below. Change the form where necessary.concerning representative advertise consider wade throughoperation employment line significance break the ice6. The company is marketing its new ____ of beauty products.7. I’ve managed to ____________ that boring book I had to read.8. A company may _________ its products by means of newspapers, magazines, television, and even skywriting.9. Nobody can achieve anything of real ___________ unless he works very hard.10. A few drinks will help to ____________ at the party.linewade throughadvertisesignificancebreak the icePractical ReadingBusiness Card　　A business card is an inexpensive way of advertising yourself to friends and colleagues. Business cards are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, position, company (usually with a logo), and contact information such as street addresses, telephone number(s) and/or e-mail addresses. Traditionally many cards were simple black text on white card; today a professional business card will sometimes include one or more aspects of striking visual design. Business cards are frequently used during sales calls (visits) to provide potential customers with a means to contact the business or representative of the business.Practical ReadingTel (telephone): Chief Executive Officer (CEO): 首席执行官Cell/Mobile: Chief Operations Officer (COO): 首席运营官Fax: General Manager (GM): 总经理Staff Scientist: 研究员Market Development Manager: 市场开发部经理Division: 部门Public Relations Manager: 公关部经理Director: 主管Marketing Staff : 市场销售员Realtor: 房地产经纪人Sales Representative: 销售代表Associate: 助理Customer Service Representative: 客户服务代表President: 总裁Purchasing Agent: 采购员Practical ReadingPractical ReadingPractical ReadingPractical ReadingI. Go through the following card and complete the sentences that follow.Practical ReadingI. Go through the following card and complete the sentences that follow.1. The name of the company is ______________.2. Denise Sumimoto works as a ________________.3. Denise Sumimoto’s mobile phone number is _____________.4. The company is located at ______________________________________._________________________.5. The company’s web site address is ____________________.ABE LEE REALTYRealtor Associate(808)479-6330Ala Moana Pacific Center 1585 Kapiolani Blvdwww.AbeLeeRSuite 1533 Honolulu, HI96814Practical ReadingII. Design your business card here in the following blank cards.Practical Reading。