考神团队专八阅读讲义.pdf

1 16 版考神团队专业八级特训班阅读讲义 @范范_老师 标***者为与潜在高级写作相关的文章或内含词汇句型最为丰富的文章，建议深度熟读 请注意真实考卷上是没有段落标号的 【注意：以下真题中题干标黑表红的为本课程训练中可以改造为【注意：以下真题中题干标黑表红的为本课程训练中可以改造为 Paraphrase-短问答短问答题型的 样题，请参考题干后我出的模拟问句 】 题型的 样题，请参考题干后我出的模拟问句 】 2016 专八阅读样卷（等同专八阅读样卷（等同 15 年考卷）年考卷） PASSAGE ONE 1/ In 2011, many shoppers opted to avoid the frenetic crowds and do their holiday shopping from the comfort of their computer. Sales at online retailers gained by more than 15%, making it the biggest season ever. But people are also returning those purchases at record rates, up 8% from last year. 2/What went wrong? Is the lingering shadow of the global financial crisis making it harder to accept extravagant indulgences? Or do people shop more impulsively - and therefore make bad decisions - when online? Both arguments are plausible. However, there is a third factor: a question of touch. We can love the look but, in an online environment, we cannot feel the quality of a texture, the shape of the fit, the fall of a fold or the weight of an earring. And physically interacting with an object makes you more committed to your purchase. 3/When my most recent book Brandwashed was released, I teamed up with a local bookstore to conduct an experiment about the differences between the online and offline shopping. I carefully instructed a group of volunteers to promote my book in two different ways. The first was a fairly hands-off approach. Whenever a customer would inquire about my book, the volunteer would take them over to the shelf and point to it. Out of 20 such requests, six customers proceeded with the purchase. 4/The second option also involved going over to the shelf but, this time, removing the book and then subtly holding onto it for just an extra moment before placing it in the customer's hands. Of the 20 people who were handed the book, 13 ended up buying it. Just physically passing the book showed a big difference in sales. Why? We feel something similar to a sense of ownership when we hold things in our hand. That's why we establish or reestablish connection by greeting strangers and friends with a handshake. In this case, having to then let go of the book after holding it might generate a subtle sense of loss, and motivate us to make the purchase even more. 5/A recent study conducted by Bangor University together with the United Kingdom's Royal Mail service also revealed the power of touch, in this case when it came to snail mail. A deeper and longer-lasting impression of a message was formed when delivered in a letter, as opposed to receiving the same message online. FMRIs(功能性磁共振成像)showed that, on touching the paper, the emotional centre of the brain was activated, thus forming a stronger bond. The study also indicated that once touch becomes part of the process, it could translate into a sense of possession. In other words, we simply feel more committed to possess and thus buy an item when we've first touched it. This sense of ownership is simply not part of the equation in the 2 online shopping experience. 6/As the rituals of purchase in the lead-up to Christmas change, not only do we give less thought to the type of gifts we buy for our loved ones but, through our own digital wish lists, we increasingly control what they buy for us. The reality, however, is that no matter how convinced we all are that digital is the way to go, finding real satisfaction will probably take more than a few simple clicks. 11. According to the author, shoppers are returning their purchases for all the following reasons EXCEPT that ________. A.they are unsatisfied with the quality of the purchase B.they eventually find the purchase too expensive C.they change their mind out of uncertainty D.they regret making the purchase without forethought 12. Why does the author cite the study by Bangor University and the Royal Mail Service? A.To compare similar responses in different settings. B.To provide further evidence for his own observation. C.To offer a scientific account of the brain's functions. D.To describe emotional responses in online shopping. 13. What can be inferred from the last paragraph? A.Despite online shopping we still attach importance to gift buying. B.Some people are still uncertain about the digital age. C.Real satisfaction depends on factors other than the computer. D.Online shopping offers real satisfaction to shoppers. PASSAGE TWO 1/My professor brother and I have an argument about head and heart, about whether lie overvalues IQ while I lean more toward EQ. We typically have this debate about people - can you be friends with a really smart jerk（怪物）? - but there's corollary to animals as well. I'd love it if our dog could fetch the morning paper and then read it to me over coffee, but I actually care much more about her loyal and innocent heart. There's already enough thinking going on in our house, and we probably spend too much time in our heads. Where we need some role modeling is in instinct, and that's where a dog is a roving revelation. 2/I did not。