品牌文化 chanel.ppt

CHANEL,创始人Gabrielle Chanel 又名Coco Chanel 于1913年在法国巴黎创立香奈儿品牌香奈儿的产品种类繁多，有服装、珠宝、饰品及其配件、化妆品、香水，每一种产品都文明遐迩，特别是它的香水与服装CHANEL是一个有80多年经历的著名品牌，香奈儿时装永远有着高雅、简洁、精美的风格她善于突破传统，早在20世纪40年代就成功地将“五花大绑”的女装推向简单、舒适，这也许就是最早的现代休闲服设计师：1913-1971 Gabrielle Chanel 1978-1983 Philippe GuibourgeJean Cazaubon Yvonne Dudel1983-至今 Karl Largerfeld （卡尔·拉格菲尔德） 设计理念：高雅、简约、精美 产品系列：高级定制服、高级女装、高级成衣香水、彩妆、护肤品、鞋履、手袋眼镜、腕表、珠宝配饰、皮包1883 Birth of Gabrielle Chanel Gabrielle Chanel is born in Saumur (France), on August 19th 1883, under the sign of Leo, to parents of a modest background.,愿我的传奇常留世人心中，永远鲜明如新！——香奈儿女士Chanel女士是这样形容自己的设计：“香奈儿代表的是一种风格，一种历久弥新的独特风格。

她的口头禅是：流行稍纵即逝，风格永存这是品牌背后的指导力量她的设计带有鲜明的个人色彩七十岁的她曾形容自己是Auvergne唯一一座不灭的活火山1983 Karl Lagerfeld Karl Lagerfeld is appointed Artistic Director for CHANEL Fashion, designer of all Haute Couture, Ready-to-Wear and Accessory collections.,Karl Largerfeld是“时装界的凯撒大帝”，被封为“当代文艺复兴的代表”他用新的手法演绎着细致、奢华、永不褪流行的Chanel精神1921 CHANEL N°5 Mademoiselle Chanel unveils her first fragrance, the iconic CHANEL N°5. Created by Ernest Beaux, former perfumer to the Czars, N°5 is so called because it was the fifth scent presented to Mademoiselle Chanel. A truly timeless classic, N°5 remains the ultimate symbol of femininity.,“这就是我要的，一种截然不同于以往的香水，一种女人的香水。

一种气味香浓，令人难忘的香水人工合成的现代花香香精，香味变化多端 包装大胆采用银色包装，极其高雅大方 5是香水界的魔术数字，代表一则美丽的传奇 1953年，成为第一个使用电视打广告的香水CHANEL N°5,,1925 Gardénia A new scent is introduced with GARDÉNIA, an intense, voluptuous fragrance expressing a vision of absolute femininity. For this unique creation, perfumer Ernest Beaux designed an olfactive ode to the purity of the camellia, an unscented flower that was Mademoiselle Chanel's favorite.,,1926 Bois Des Iles Gabrielle Chanel launches BOIS DES ILES. Inspired by a vision of exotic lands, with notes of ylang-ylang and sandalwood, this woody scent is one of the first oriental fragrances to be created for women.,,1927 Cuir De Russie Gabrielle Chanel launches CUIR DE RUSSIE. Created by Ernest Beaux, who was born and trained in Russia, the new oriental fragrance draws its inspiration from Russian history, evoking equestrian culture with pronounced notes of tobacco and leather.,,1970 Chanel N°19 Gabrielle Chanel introduces N°19, naming the new fragrance after her date of birth, August 19. Conceived by Master Perfumer Henri Robert, the assertive floral scent is infused with iris and inflected with a rich blend of green and wood notes.,,1955 Pour Monsieur CHANEL releases POUR MONSIEUR, the only men’s fragrance to be produced in Mademoiselle’s lifetime. Created by Henri Robert for CHANEL, this woody, citrus-infused scent symbolizes elegance, spirit, refinement and discretion.,,1974 Cristalle CHANEL launches CRISTALLE, a fresh and invigorating fragrance inspired by Mademoiselle Chanel’s love of crystal, which she often used in her costume jewelry creations and designs for interior decor.,,1996 ALLURE CHANEL unveils ALLURE, a fresh oriental fragrance for women, accented with delicate floral notes. Inspired by the elegant and independent spirit of Gabrielle Chanel, the scent is a unique creation, at once perfectly classic and utterly modern. It is soon joined by ALLURE HOMME, a masculine interpretation of the provocative fragrance.,,2007 Les Exclusifs CHANEL launches LES EXCLUSIFS DE CHANEL. Sold exclusively in CHANEL boutiques, this collection of rare, luxuriously simple fragrances represents the pure expression of the genius of CHANEL.,邂逅柔情,Coco Noir,黑色，纯粹非凡极致。

强烈与神秘的气息， 比想象中还要美丽的惊喜， 深沉、忧郁的黑暗中， 创造无限可能， 迸发光辉耀目的现代东方气息…… 清新， 轻盈的活力绽放， 俊雅尽现， 随着馥郁的香气跳动， 往外散发， 浓郁的香气诱惑层层簇拥， 无限欢愉萦绕不绝， Coco Noir ……,,,2000 J12 The first CHANEL sport watch is created with the launch of the iconic J12 watch. Developed for both men and women, the original design is fabricated in sleek black ceramic. Following the international success of the first J12, CHANEL later introduces additional models, including the J12 in white ceramic and the J12 Chromatic.,THANKS,THE END,CHANEL,。