能源化工行业外在分析(英文版)(powerpoint 45页).pptx

The External Environment: Opportunities, Threats, and Industry Competition, and Competitor AnalysisMichael A. HittR. Duane IrelandRobert E. HoskissonChapter 2Chapter 212003 Southwestern Publishing CompanyStrategy ImplementationStrategy ImplementationChapter 13Chapter 13StrategicStrategicEntrepreneurshipEntrepreneurshipChapter 11Chapter 11OrganizationalOrganizationalStructure and Structure and ControlsControlsChapter 10Chapter 10CorporateCorporateGovernanceGovernanceChapter 12Chapter 12StrategicStrategicLeadershipLeadershipStrategy FormulationStrategy FormulationChapter 6Chapter 6Corporate-Corporate-Level StrategyLevel StrategyChapter 9Chapter 9CooperativeCooperativeStrategyStrategyChapter 5Chapter 5Competitive RivalryCompetitive Rivalryand Competitiveand CompetitiveDynamics Dynamics Chapter 8Chapter 8InternationalInternationalStrategyStrategyChapter 4Chapter 4Business-LevelBusiness-LevelStrategyStrategyChapter 7Chapter 7Acquisition andAcquisition andRestructuringRestructuringStrategiesStrategiesStrategicStrategicCompetitivenessCompetitivenessAbove-AverageAbove-AverageReturnsReturnsStrategic IntentStrategic IntentStrategic MissionStrategic MissionChapter 2Chapter 2The ExternalThe ExternalEnvironmentEnvironmentChapter 3Chapter 3The InternalThe InternalEnvironmentEnvironmentThe Strategic Management ProcessFeedbackFeedbackStrategic InputsStrategic InputsStrategic ActionsStrategic ActionsStrategic OutcomesStrategic Outcomes2GeneralEnvironmentGeneralEnvironmentGeneralEnvironmentSocioculturalSocioculturalGlobalGlobalTechnologicalTechnologicalPolitical/LegalPolitical/LegalDemographicDemographicEconomicEconomicThe External EnvironmentIndustryIndustryEnvironmentEnvironmentThreat of new entrantsThreat of new entrantsPower of suppliersPower of suppliersPower of buyersPower of buyersProduct substitutesProduct substitutesIntensity of rivalryIntensity of rivalryCompetitorCompetitorEnvironmentEnvironment總體環境產業環境競爭者環境3External Environmental AnalysisA continuous process which includes1.Scanning 掃瞄掃瞄: Identifying early signals of environmental changes and trends2.Monitoring 監測監測: Detecting meaning through ongoing observations of environmental changes and trends3.Forecasting 預測預測: Developing projections of anticipated outcomes based on monitored changes and trends4.Assessing 評價評價: Determining the timing and importance of environmental changes and trends for firms strategies and their management4External Environmental AnalysisStrategic IntentStrategic IntentStrategic MissionStrategic MissionThe ExternalThe ExternalEnvironmentEnvironmentAnalysis of general environmentAnalysis of general environmentAnalysis of industry environmentAnalysis of industry environmentAnalysis of competitor environmentAnalysis of competitor environmentThe ExternalThe ExternalEnvironmentEnvironment5General Environmentl lSociocultural segment Sociocultural segment 社會文化面社會文化面社會文化面社會文化面l lWomen in the workplaceWomen in the workplacel lWorkforce diversity Workforce diversity 勞動力多元化勞動力多元化勞動力多元化勞動力多元化l lAttitudes about quality of worklife Attitudes about quality of worklife 工作生活素質工作生活素質工作生活素質工作生活素質l lConcerns about environmentConcerns about environmentl lShifts in work and career preferencesShifts in work and career preferencesl lShifts in product and service preferencesShifts in product and service preferences6l lEconomic segment 經濟面經濟面General Environmentl lInflation ratesInflation ratesl lInterest ratesInterest ratesl lTrade deficits or surplusesTrade deficits or surplusesl lBudget deficits or surplusesBudget deficits or surplusesl lPersonal savings ratePersonal savings ratel lBusiness savings ratesBusiness savings ratesl lGross domestic productGross domestic product7General Environmentl lPolitical/Legal Segment 政治政治/法律面法律面l lAntitrust laws (Antitrust laws (公平交易法公平交易法公平交易法公平交易法) )l lTaxation lawsTaxation lawsl lDeregulation philosophies Deregulation philosophies 管制解除管制解除管制解除管制解除( (鬆綁鬆綁鬆綁鬆綁) )理念理念理念理念l lLabor training lawsLabor training lawsl lEducational philosophies and policiesEducational philosophies and policies8General Environmentl lTechnological Segment 科技面科技面l lProduct innovationsProduct innovationsl lApplications of knowledgeApplications of knowledgel lFocus of private and government-supported Focus of private and government-supported R&D expendituresR&D expendituresl lNew communication technologiesNew communication technologies9General Environmentl lGlobal Segment 全球面全球面l lImportant political eventsImportant political eventsl lCritical global marketsCritical global marketsl lNewly industrialize countriesNewly industrialize countriesl lDifferent cultural and institutional attributesDifferent cultural and institutional attributes10General Environmentl lDemographic Segment 人口統計面人口統計面l lPopulation sizePopulation sizel lAge structureAge structurel lGeographic distributionGeographic distributionl lEthnic mixEthnic mixl lIncome distributionIncome distribution11Industry Environmentl lA set of factors that directly influences a company and its competitive ac。