区域旅游竞争力战略外文翻译文献.docx

区域旅游竞争力战略外文翻译文献区域旅游竞争力战略外文翻译文献(文档含英文原文和中文翻译)原文：Enhance the competitiveness of the Regional Tourism StrategyAbstract:The development of tourism is closely related to tourist resources and marketing activities. However, the geographical features of tourist resources and touristmovementaccount for the interaction between tourism and geographical structure, thus showing a certain degree of regional characteristics, which also determines the inevitability and necessity of regional tourism competition. This leads to the existing of a significant task to research into the strategies to advance regional tourism competitiveness.Key words:regional tourism; competition; influence; strategy PrefaceIn recent years, with the rest of the world competing to tourismas a pillar industry for thedevelopment of local and regional competition among the more obvious and in-depth.How to base their own reality, create competitive advantage, has become a top priority of the regional tourism development, but also travel in the new round of competition of the race. On the competitiveness of regional tourism can enhance the regional competition of the sense of urgency, to promote discovery and understanding of the regional competition in their own strengths and weaknesses, and then rapid response, positive response, the local competitiveness through the expansion of Chinas tourism industry to strengthen the international market competitive power.First, the regional tourism competitiveness factors .The so-called regional tourism competitiveness refers to the various tourist regions as a whole, in its own process of development shown in the competition for tourists, development, occupation, industry, tourism development of the market and obtain the capacity factor and growth potential. Regional tourism competitiveness is not the competitiveness of a given area, but by the interaction of many factors affecting the results, but also a potential to the competitive strength from the competition, to competition, the results of the dynamic development process. Competitive once made, has aroused extensive concern of scholarshome and abroad. The most prominent of which is research professor at HarvardUniversity, the famous expert on competitive strategy Porter, his "national diamond map" model for industry competitiveness study provides an economic paradigm.Second, to enhance the competitiveness of regional tourism strategy choice.Competitive loading phase theory of Porter on the industry, another important contribution to competitiveness, according to this theory, the formation of regional tourism competitiveness go through four stages, namely, factor-driven stage, the investment-driven stage, innovation-driven stage and wealth driver stage. It is characterized by two stages: In the factor-driven stage, the formation of competitiveness from the rich resources of the region require regional integration through the resources found superior resources, then the resource advantage into competitive advantage. Investment-driven stage of the formation of the competitiveness of the region benefited from government and business and investment willingness and ability to the development of advanced production factors. For most of our region, on the one hand is rich in tourism resources, according to different levels of resources. Specific strategy choices are as follows:(A)strategic planning of regional tourism development strategyPlanning for the development of tourism in a region crucial in determining the future direction of the regional tourism industry and overall program goals. Regional tourism development strategic planning as a competitive regional tourism product development is based on enhancing the competitiveness of regional tourism, sustainable tourism development as the goal to achieve, through a specific area of tourism competitive strengths, weaknesses, challenges, opportunities analysis, choose the appropriate local development strategy, and then foster strengths and circumvent weaknessesto ensure long-term regional tourism,sustainable and stable development. With traditional planning for regional tourism, regional tourism development strategic planning a more comprehensive and targeted to specific implementation on a lot of flexibility there, and therefore more suitable in the competitive environment for tourism development by the guide.(B) government-led strategyTourism development requires a favorable external environment, any one of tourism enterprises and groups can create and lead all Du industry to create such an environment, which requires the development of tourism Government Leading Strategy to be. As agovernment department, should play an active and effective coordination of their own initiative and capabilities, leading towards a good direction for regional tourism development. The author believes that the government departments to achieve the following two aspects of its leading role: First。