成立摄影工作室的详细计划.docx

为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划成立摄影工作室的详细计划　　流亿摄影工作室创业计划书　　第五届“挑战杯”　　合锻股份安徽省大学生创业计划　　参赛作品　　作品名称：安徽流忆摄影工作室参赛单位：安徽职业技术学院指导教师：刘玉杰张祎班苑苑　　二○一二年四月　　流亿摄影工作室创业计划书　　目录　　一、执行总结·····························································································································3　　公司·····························································································································3产品/服务·····················································································································3市场······························································································································4投资与财务···················································································································4组织和人力资源···········································································································4二、项目概述·····························································································································5　　项目背景······················································································································5行业背景······················································································································5三、行业分析·····························································································································6　　摄影工作室的优势·······································································································6摄影工作室的发展方向································································································6SWOT分析·····················································································································7四、市场·····································································································································8　　市场机遇······················································································································8市场特征······················································································································8选择因素分析···············································································································8风险······························································································································9解决方案······················································································································9营销策略····················································································································10五、组织和结构·······················································································································12　　公司性质···················································································································12公司组织构架············································································································13部门职责···················································································································13六、投资分析···························································································································14　　资本结构与规模········································································································14资金来源和运用········································································································14投资收益与风险分析································································································14七、财务分析···························································································································15　　资产负债表·················································································································15现金流量预测表·········································································································15收益和成本预测表·····································································································17　　流亿摄影工作室创业计划书　　安徽“流忆”摄影工作室　　创业计划书　　一、执行总结　　公司　　安徽流忆摄影是一家拟议中的旨在为广大顾客提供特色影像服务的工作室。

本公司致力于为顾客提供个性化的影像服务；让顾客留住青春，留住美丽，留住记忆，个性定格本公司采用“直营店＋网络营销”的经营模式；以“个服务，特色创新”为经营理念，由富有创意的团队为广大顾客提供专业水准、高品质的个性化影像　　工作室初步拟设“合肥瑶海区职教城店”和“合肥庐阳区长江路店”两家公司成立初期，以合肥的两处直营店为主，随着公司服务水平的提升和市场业务的推广，3—5年内逐渐增加合肥以及周边城市的营业网点数量，用5—8年内建成在安徽有影响力的摄影连锁服务企业，争取成为全国性摄影连锁品牌店　　产品/服务　　公司提供的产品主要面对各类大学生和0～12岁的孩童服务种类和服务内容见表　　表安徽流忆摄影工作室产品/服务简介　　市场　　进入21世纪以后，随着我国经济发展，人们物质生活水平的提高,文化生活内容日益丰富，对摄影服务的需求呈逐年上升趋势时尚、独特的专业摄影服务迎合了现代人追求新潮、个性的心理愿望，尤其是对大学生群体来说，个性摄影留念更具吸引力　　随着独生子女家庭增加，年轻父母乐意带孩子拍摄几套影集，以此留念　　投资与财务　　公司拟设在合肥最具潜力的两处——瑶海区职教城和长江路公司成立初期，预计总投资为25万元人民币。

　　股本规模和结构暂定为：注册资本10万元人民币合伙人筹资18万元，银行贷款7万元；其中，固定资产投资万元，流动资金万元　　初步估计年营业额为万元，估计盈利元/年投资回收期为1年　　组织和人力资源　　公司性质为有限责任公司，初期组织结构采取直线职能制公司所有权与经营权分离，实行总经理负责制公司在两个直营店共设总经理一职；设发展规划部、财务部、营销中心、产品项目中心主管各一名，管理层共计3名其他员工6名。