艺术设计大纲英文版.doc

Syllabus for Art DesignCourse Title:1. Photoshop2. Colour3. Introduction to Design4. Skecth5. 3DS MAX6. VI Design7. Packaging Design8. Logo Design9. Public Space Design10. Advertising Design11. Living Space DesignSyllabus of VI DesignOne Course Description1. Major for：Art Design2. Nature，Status and RoleVI Desigh which is corporate identity-centric, is a compulsory course for art design major. The task of this course is to let students know the desigh and making of visual identity system.3. Teaching Objectivesa、The based system elements of VIS, corporate identity, product-specific signs, special fonts, standard colour, standard graphics and so on.b、The application system elements of VIS, tools, demanstrating materials and words and deeds of the media in show site.4. Leading CourseDesign Form, Layout Design, Logo Design5. Test and EvaluationFinal Exam（60%） ，Routine Participation（40%）Two Course Content1. Course SummaryThe system elements of corporate identity system, corporate identity, product-specific signs, special fonts, standard colour, standard graphics and so on.2. Course ContentChapter One Introduction to VISection 1. The History of Corporate Image DesignSection 2. From Product Trademarks to Corporate Identitya. Difference between Product Trademarks and Corporate Identityb. Difference between Traditional Corporate Identity and Modern Corporate IdentitySection 3. Systematic Recognition of IdentitySection 4. The Development of Corporate Identity SystemSection 5. The Importation of Corporate Identity SystemChapter Two The Constitution of VISection 1. Based Design System of VIa. Company Nameb. Standard Logoc. Deformation Logod. Standard Graphicse. Typographyf. Standard Colourg. Secondary Colourh. Combined Modei. Trademark Brandj. Symbolic Patternsk. Mascotl. Logo ParaphraseSection 2. Application Design System of VIa. Office Supplies Categoryb. Banner Categoryc. Instructions Marked Categoryd. Clothing Categorye. Advertising Categoryf. Data Categoryg. Situation and Display Categoryh. Transport and Equipment Categoryi. PR Gifts Categoryj. Products and Packaging Categoryk. OthersChapter Three VI Manual BindingSection 1. The Aim and Role of Manual BindingSection 2. The Form of Manual BindingSection 3. Manual ManagementSection 4. Principles of Manual BindingSection 5. Design Rules in Manual BindingThree Teaching Key Points and Difficulty 1. Key PointsThe desigh and making of visual identity system, the tendency in corporate image design.2. DifficultyForm relations among the parts of visual identity system.Four Teaching MethodsLectures and PracticeFive Teaching References1. VI Design, by Zhang Shizhuo, Yujing, Liaoning Fine Arts Publishing House2. CI Design, by Yang Renmin, Liwei, Shanxi People Arts Publishing HouseSyllabus of Packaging DesignOne Course Description1. Major for：Art Design2. Nature，Status and RolePackaging design is a compulsory and vacational skill course. It focuses on visual communication design skills. And this course mainly discuss how to express art thinking through graphic modeling capability and graphic design capability to complete a new and meaningful graph.3. Teaching Objectives Let students know the history of packaging, including design positioning, design ideas and expressions, packing composition and basic thearies of systematic packaging design.The objective of this course is that students can be familiar with packaging process, decoration design.4. Leading CoursesPhotoshop, Graphic Design5. Test and EvaluationFinal Exam（60%） ，Routine Participation（40%）Two Course Content1. Course SummaryThis course focuses on the features of packaging design which is one indispensive part of visual communication and discuss creative elements and skills of packaging.2. Course ContentChapter One The History of Packaging DesignSection One Packaging Design Germination Section Two Packaging Design GrowingSection Three Packaging Design DevelopmentChapter Two A Summary of Packaging DesignSection One The Value and Role of PackagingSection Two Classification of Packaging Section Three Green of Packaging DesignSection Four Scope of Packaging DesignSection Five Process of Packaging DesignSection Six Positioning of Packaging DesignChapter Three Packaging MaterialSection One Due Features of Packaging MaterialSection Two Common Packaging MaterialsChapter Four Packaging Structure Section One Design Requirements of Packaging StructureSection Two Common Packaging StructureSection Three Structure Set of BoxSection Four Packaging Structure for Special PopurseChapter Five Modeling of Packaging ContainerSection One Mapping of Packaging Container ModelingSection Two Model Making of Packaging Container ModelinChapter Six Packaging and DecorationSection One Ideas of Packaging and DecorationSection Two Elements of Packaging and DecorationSection Three Composition Method of Packaging and DecorationSection Four Composition and Visual of Packaging and DecorationSection Five Color Desigh of Pa。