家乐福全球情况和swot分析英文.ppt

Carrefour: An Overview January 2003,Table of Contents,2,| Source: M+M Planet Retail,Overview Background Operations Sales By Format Carrefour By Country Sales Breakdown By Region, 2002 Sales Breakdown By Country, 2002 Latest Major Developments Carrefour In Context Leading Global Retailers’ Spread, 2002 Analysis By Country Prospects And Strategy SWOT Analysis,Overview,3,| Source: M+M Planet Retail,Main address: Carrefour S.A., BP 419-16, 75769 Paris Cédex 1 6 Avenue Raymond Poincaré, Paris 75116, France Tel: +33 1 53 70 19 00 Fax: +33 1 53 70 86 16 Website: Carrefour is the world’s second largest retailer in terms of sales. Truly global player with operations in over 30 countries. Major formats are hypermarkets, supermarkets and discount stores. Well known for entering and adapting to emerging markets. Group turnover (2002): EUR85.6 billion Total number of stores (including franchises): 10,673,Background,4,| Source: M+M Planet Retail,Carrefour SA was first listed on the French stock market in 1970. First opening stores in France during the 1960s, Carrefour went on to open the first hypermarkets in France and Europe. First started expanding into the rest of Europe in the early 1970s and 1970s. At the same time the ED discount format was introduced. The Carrefour own-label was introduced in 1985. The first non-European store was opened in Brazil in 1975. Carrefour's first Asian store opened in Taiwan in 1989. Carrefour announced its intention to merge with Promodès at the end of August 1999 with the merger approved in January 2000. The Carrefour name was retained with the majority of Promodès stores rebranded. The merger pushes Carrefour to second place in global retailing.,Operations,5,| Source: M+M Planet Retail,Carrefour operates a diverse portfolio of formats, including hypermarkets, supermarkets, discount stores, cash & carries, c-stores and a number of neighbourhood store formats for independent retailers. Pioneer of hypermarket format. All hypermarkets trade under the Carrefour banner worldwide. With the opportunities for hypermarket openings in developed markets slowing, Carrefour’s strategy is to use the format to establish itself in emerging markets around the world. Supermarkets trade under a variety of fascias, although Champion is the most important. Discount stores are operated by Dia. Dia is now seen as a key brand for Carrefour’s future growth. Given the success of the Dia format with its high profitability levels, it is not surprising that Carrefour is placing more emphasis on the discount banner in order to grow internationally – especially in South America and Asia. The strategy is to establish all these major formats (hypermarkets, supermarkets and discount stores) in all countries.,Sales By Format, 2002,6,| Source: M+M Planet Retail,Belgium Formats: Hypermarkets, supermarkets, c-stores No. of stores: 484 2002 retail sales: €5.3 billion Czech Republic Formats: Hypermarkets No. of stores: 8 2002 retail sales: €0.3 billion,Portugal Formats: Hypermarkets, discount stores No. of stores: 346 2002 retail sales: €0.9 billion Romania Formats: Hypermarkets No. of stores: 1 2002 retail sales: €0.1 billion Slovakia Formats: Hypermarkets No. of stores: 4 2002 retail sales: €0.1 billion Spain Format: Hypermarkets, supermarkets, discount stores, cash & carries No. of stores: 2,802 2002 retail sales: €11.7 billion Switzerland Formats: Hypermarkets No. of stores: 11 2002 retail sales: €0.6 billion,France Formats: Hypermarkets, supermarkets, discount stores, c-stores, cash & carries, independent retailers, forecourt stores No. of stores: 4,530 2002 retail sales: €45.2 billion Greece Formats: Hypermarkets, supermarkets, discount stores No. of stores: 414 2002 retail sales: €1.4 billion Italy Formats: Hypermarkets, supermarkets, c-stores, cash & carries No. of stores: 946 2002 retail sales: €6.3 billion Poland Formats: Hypermarkets, supermarkets No. of stores: 76 2002 retail sales: €0.8 billion,Carrefour by Country: Asia Pacific,7,| Source: M+M Planet Retail,,,,,,,,,,,,Argentina Formats: Discount stores, hypermarkets, supermarkets No. of stores: 451 2002 retail sales: €1.5 billion Brazil Formats: Hypermarkets, supermarkets, c-stores No. of stores: 267 2002 retail sales: €3.7 billion Chile Formats: Hypermarkets No. of stores: 4 2002 retail sales: €0.1 billion,Colombia Formats: Hypermarkets No. of stores: 8 2002 retail sales: €0.2 billion Dominican Republic Formats: Hypermarkets No. of stores: 1 2002 retail sales: €0.1 billion Mexico Formats: Hypermarkets No. of stores: 21 2002 retail sales: €0.8 billion,Carrefour by Country: South America,8,| Source: M+M Planet Retail,,,,,,,China Formats: Discount stores, hypermarkets No. of stores: 62 2002 retail sales: €1.5 billion Indonesia Formats: Hypermarkets No. of stores: 9 2002 retail sales: €0.2 billion Japan Formats: Hypermarkets No. of stores: 4 2002 retail sales: €0.2 billion,Malaysia Formats: Hypermarkets No. of stores: 6 20。