the_voice_of_china中国好声音英文介绍评析_news_reportppt课件.ppt

Can you guess what my topic is?,Welcome to the Voice of China,The series is part of The Voice TV Show and is based on the Netherlands program The Voice of Holland won by Ben Saunders. The Voice is a multinational singing competition television. The series started in the Netherlands as The Voice of Holland in 2010. Many other countries have adapted the format and began airing their national versions in 2011 and 2012.,The origin of VOC,Popular music,More than 40 countries in the world has its own The Voice.,Format 赛制,The show's format features three stages of competition.,Live Stage Shows,In the final phase, the remaining contestants compete against each other in live broadcasts. The television audience and the coaches have equal say in deciding who moves on to the final 4 phase. With one team member remaining for each coach, the contestants compete against each other in the final with the outcome decided solely by public vote.,The End,Finally, each coach will have his/her best contestant left standing to compete in the finals, singing an original song. From these four, one will be named “The Voice“—and will receive the grand cash prize of a recording contract. Starting with the U.S. version, the coaches usually perform together in the first episode.,The trend of The Voice,其实除了中国之外，全世界都陷入好声音的魅力无法自拔，《中国好声音》的原版“THE VOICE”世界各地开花，《美国之声》、《英国之声》、《澳洲之声》、《韩国之声》、《德国之声》，可以说，全世界都在转椅子。

Actually besides China,people all over the world are obssessed in the charm of The Voice.The original version of The voice of China----The Voice,is becoming popular throughout the world.,VOA,在美国版中，选手的来源相当多元，有司机、有军人、有自由职业者，甚至还有专业歌手为他们伴唱网友发现风靡全美的《美国偶像》中的众多选手也一一亮相《美国之声》The Voice of Australia,主持人不播广告《澳洲之声》的主持人，全程没有播过广告节目的收益仅仅通过选手歌曲彩铃下载等途径来实现The voice of UK,The voice of Holland(Kids),brand strategies of VOC 品牌策略,What are the brand strategies that support the The voice of China's persistent attraction to the society? 支撑《中国好声音》吸引眼球的品牌策略有哪些?,1. Meeting the needs (迎合需求),The Voice of China provide the audience with more original TV show and offer us something more close to our life with lots of impressions. 一反选秀节目的“恶俗、毒舌、冷酷、拜金、富二代、造假”等卖点，给观众提供新颖的节目形式和更贴近生活、朴实无华的感动。

2.Accurate Judgements 定位准确,The judges select contestants by their voice rather than their appearance. 不以貌取人，只用声音打动人，而明星导师们选取学员的标准也一律以“好声音”为评判这样的定位，简单，可操作3.High Standards 高标准,The program gets considerable experience from the foreign versions. And the Zhejiang television pursue a higher standard in the transition of local style and the team backstage. 节目经验来自欧美原版节目的成功运作而浙江卫视和灿星制作在本土化运营方面、幕后阵容上也力求高标准4.Arouse Resonance 引起共鸣,The program try to build up a figure with true story so as to arouse the audience's resonance. 以故事塑造不同的歌手个体，激起观众的共鸣。

5.The Effect of Celebrity名人效应,Liu Na Yu Yang consist of the first judge's team of The Voice of China. After the play on TV, it attracted the attention of Yao Chen, Li Wen, Feng Xiaogang, and these celebrities made it even more prevalent with their weibo. 刘欢、那英、庾澄庆、杨坤组成了《中国好声音》的首个导师团，一播出又吸引了姚晨、李玟、冯小刚等名人的微博传播6.The host,用生命卖凉茶的男人,中国好舌头,Ads benefit,加多宝6000万豪赌打包冠名权 “钱花得值,加多宝以6000万的冠名费冠名《中国好声音》冠名成功会带来巨大的品牌效益，这有过成功的范例2005年，蒙牛酸酸乳以1400万元冠名“超级女声”，随后追加了8000多万用于带有超女元素的产品包装、路演、广告宣传等，使蒙牛酸酸乳的销售量从2004年的7亿元人民币飙升至30亿元。

七年前，超级女声唱响中国，七年后，中国好声音响彻神州一次证明中国好声音也是最赚钱的中国好生意The trade of China,Four coachs,Thank you for your listening,。